Double Star Sports Shoes Design Seize The "Pulse Door", Shoes And Clothing Re Design "Rejuvenation".

Recently, the weather is fine but the temperature is not high, which makes the winter clothing sales up.

Reporters visited the Ji'nan market and found that people are more rational in consumption, and some of them are cheap and fine.

Highly praised by young people, such as double star, as China's first shoe-making enterprise, although it has 91 years of history, it has become younger now, and it has accounted for more than 50% of the young clothing for 20 years old or so.

10 years ago, I wanted to catch the hearts of young people.

A reporter from a double star store on Shan Da Nan road saw many young people around 20 years old shopping here.

"I didn't think the costumes were so young and fashionable, and there were so many styles to choose from.

Xiao Zhang, a college student, said that before hearing that both stars were in the words of their parents, they thought they were very old fashioned.

Double star, this year's 35 year old Mr. Li's first sentence is "good quality". When he was in junior high school, he played basketball with double star shoes, which was regarded as "very extravagant" by everyone.

"I remember that those shoes were black, white, and white. They had big white five pointed stars in their ankles. I learned how to dribble, shoot and slide.

"

"The shoes and clothing produced by double stars are very full of age. They are worn by young people and worn by middle-aged and elderly people.

Huang Jianhui, general manager of Ji'nan logistics platform, told reporters that there was a time when they neglected the needs of young people in research and development. Although the loyalty of the middle-aged and old people and those under 20 years old were high, they also lost many young customers aged 20 or so.

Since 2003, the double star group has begun to study how to "catch up" the hearts of young people.

Young people prefer the design of "wearing style" and begin to grasp "pulse".

"Young people's pursuit of brands is no longer as strong as they used to be, and the era of brand speculation is not over.

"Huang Jianhui said, after investigation, they found that

Nike and other international brands are being squeezed in China's market. "Brand Logo can no longer attract consumers".

Since "wearing the brand is not as good as wearing style", the double star begins to design popular shoes for young people and caters to their preferences in terms of style, fabric and light.

He told reporters, for example, winter cotton clothes, consumers need it to keep warm, but "no one wants to be packaged into" zongzi ", so the thickness of the newly developed cotton clothing has been reduced by 1/3, but the thermal insulation has improved.

According to Huang Jianhui, the fashionable clothing for young people in this year's new winter clothing accounts for half of the total.

In his words, "we have grasped the pulse of young people and entered the store, and we will feel brighter and coloring."

The quality of domestic goods is no less competitive than that of foreign countries.

Huang Jianhui said that although some high-tech China can not compete with developed countries, China, like shoes, is the best consumer product. "Our products are not worse than foreign countries".

Huang Jianhui, who has been in the clothing business for more than 20 years, has studied the consumption psychology of young people.

He told reporters that too expensive clothing is not what young people need.

"Young people pay attention to fashionable clothes. They wear a dress for up to a season, and they will buy new ones next season, so they need both new styles and inexpensive prices.

"He counted for journalists: the price of sneakers for foreign brands is around 800 yuan, and they can buy four pairs.

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"Domestic goods are cheaper than foreign brands, and the quality will not lose them. There will surely be more and more young people supporting domestic products.

"Huang Jianhui said.