2012 China E-Commerce Forum For Innovation And Development Will Be Held Soon.

China in 2012 Electronic Commerce Is going through a big shuffle.

In order to win more market share, large scale electricity suppliers have staged price wars several times. Vertical electricity providers have gradually returned to normal track in this brutal year, and fought for the whole survival battle with more meticulous operation.

Or because of reluctantly or out of strategic transformation, more and more traditional enterprises join the war, many electric providers are ready for IPO, and enterprises are changing frequently. How can small and medium-sized business enterprises survive in fierce competition? How to transform traditional enterprises? Where is the next opportunity for the electricity supplier?

"2012 China e-business innovation and Development Summit Forum and e-commerce cross-border summit" will be held in Beijing in November 23rd. This is the moment when e-commerce is facing multiple problems and the electricity supplier enterprises are facing new choices. 2013 where should we go? This forum will try to give answers.

This forum is sponsored by "business value" magazine and Shanghai Business School Network Technology Co., Ltd. (ShopEx). The 20 e-commerce giants, 50 front-line business owners, business executives and investors will analyze the changing situation and the way of breaking the electricity industry from their different standpoints and observation angles.

　 Forum Keywords: survival

In early 2010, Liu Qiangdong, chairman of the Jingdong mall board, pointed out that at least 5 large B2C e-commerce companies will end in 2012, and more than a dozen B2C will be shut down.

It is a prophecy, but its scope is more than B2C. 100 of these noisy businesses are falling down, but this number is still expanding.

Will the future be the platform business world? Not even so. Although Jingdong mall occupies half of the B2C's autonomous sales area, it has been in deficit for 8 years, while Suning's net profit in 2012 was 1 billion 745 million yuan, down 29.49% from the same period last year, while Gome released the first medium term loss warning in 8 years of listing in the year of 1-6. 618, 815, double 11 in the continuous price war, the giants have also shown weakness and false fire.

"Survival" is a serious problem faced by 2012 and 2013 e-commerce enterprises. Even the Tmall mall, the industry leader, is constantly expanding the "new business bureau", and its CEO Xiaoyao Zi will also use this as the theme of the forum's speech.

The platform of shop No. 1, Yue Tao's electric business Manifesto and the transformation of luxury goods and electricity providers will be shared by the business leaders of this summit. Entrepreneurs will discuss the choice of platform and vertical and B2C's money saving way with the wisdom of turning gold into gold.

　 Forum keywords two: Transformation

The stores are shrinking and the electricity providers are eating away. The traditional enterprises have quickened the pace of their digital existence in the hands and hands of the left and the right.

This is a dangerous gamble with no other choice, which brings great risks. In China, the leading online B2C is almost pure electric business, and a large number of traditional enterprises are "electric shock", but few are successful.

In the US, the opposite is true. The global e-commerce research report compiled by the China Electronic Commerce Research Center shows that 152 of the top 500 online retailers in the United States are operated by traditional chain retailers. 86 of them are operated by traditional catalog mailmen and direct selling enterprises, 56 are operated by consumer brand manufacturers, and only 206 are pure online retailers.

How can the traditional enterprises integrate the electricity providers into the existing system? How to integrate the advantages of the online and offline businesses? Is it possible for the traditional enterprises to pull back the situation?

Suning will deliver a keynote speech on the way to break the industry's rebellion. Gome, BELLE excellent purchase, China Ping An, Qu Mei Furniture, Golden Elephant Pharmacy and other successful transformation enterprises will also share their exploration experience.

　 Forum keywords three: Xinjiang world

When many enterprises are worried about survival and transformation, new forms and new opportunities have emerged with the focus of mobile e-commerce and O2O.

At present, apart from Taobao, Jingdong mall, van Kee pin and other e-commerce giants secretly layout mobile e-commerce, domestic and foreign well-known offline brands such as Nike, Lining Metersbonwe, GAP, Benefit and Taiping bird group also accelerated the layout of mobile commerce.

Statistics from ARI show that since the first quarter of this year, domestic mobile electricity providers account for 42% of the mobile Internet market, surpassing mobile value-added services and becoming the largest mobile Internet segmentation industry. However, a seemingly disorderly "hot earth" still has great differences. In the embryonic stage of the development of mobile e-commerce, we can not see clearly the specific form and the industrial role it will play in the future.

In the mobile Internet has not yet found the direction, O2O's market And the prospect is endowed with more expectation and imagination. In the eyes of many people, O2O will change China in the future, and it contains a trillions of market. Taobao launched a low-key map service, Tintin Network to obtain investment from Alibaba and Citibank, WeChat scan two-dimensional code has become a representative application of Tencent O2O. The entry of giants has made the industry hot.

How does O2O complete the mutual leveraging and transformation of business on the offline line, such as system balancing, overall management and balanced distribution of interests? After 1 years of training, how do we go next? How to optimize the shopping scene continuously? There are many problems to be explored in the promotion and profit models.

This forum, public comment, van guest mobile leader will work with mogujie.com, MI Tao, Guevara and other emerging website leaders in the "electricity supplier Xinjiang sector" sub forum to explore the new mode of success to the customs key.

　 Links:

"2012 China's e-commerce development summit and e-commerce cross-border summit" jointly organized by "commercial value" magazine and Shanghai Business School Network Technology Co., Ltd. (ShopEx), will be held in Beijing Yau Tang Crowne Plaza Hotel in November 23rd. This is the fourth time that the forum has been held. Every time, it is supported by industry leaders and media. At that time, we will converge 200 billion of the annual electricity suppliers, share 50 nearly well-known business owners, share the enthusiasm of 1000 professional spectators, and the professional reports of dozens of media. There are more thoughtful conference themes and thoughtful conference organizations that allow you to enjoy the gluttonous feast of e-commerce thinkers and practitioners.