France'S Luxury Brand Hermes Sells Its First Breakthrough Of 3 Billion Euros.

"Rich handsome" is becoming more and more rich and consumption power is increasing.

A few days ago, the famous French fashion.

The sale of brand Hermes is the first time to exceed 3 billion euro mark, and the head of Hermes has not worried about the Chinese market since the beginning of the year.

Sales in China increased by 40%.

In the next 5 years, we plan to invest tens of millions of euros to build high-end Chinese brands and increase the number of stores in China.

In the context of the global economic downturn, China's luxury consumption continues to "warm up", even in Guangzhou's local luxury consumer market is no exception.

A local luxury shopping malls told reporters that the top 10 members of the top sales list doubled, and luxury goods increased by 200~300 million a year.

Luxury sales surged

In the past two days, journalists have seen luxury shopping malls such as Tianhe Pacific, Dongli, Panyu, Shanghai and so on. Luxury goods are booming, and at Chanel, Lv, Gucci, Dior and other international brand stores, many guests buy handbags and accessories at the scene.

In Lv store, more than 20 guests have already entered the store in less than ten minutes.

The salesperson told the reporters that the guests in general were very clear about the style and price they wanted to buy, so the guests came 8.

The salesman said that from mid October,

The price in Europe has increased by 10%. The aim is to keep the global price close to China so that more customers can consume locally.

The salesperson said that at the end of the year, sales in weekend stores were better than usual.

Since the turn of the season, sales of international luxury brands such as Gucci, Versace, Armani, Burberry, Coach, Boss and other international brands in Panyu have increased significantly, with a growth rate of over 70%, and sales in recent years have already exceeded 20 million.

"Rich handsome" consumption doubled

In Tianhe Tai Gu Hui, reporters saw many Guangdong K and Guangdong S license plates. "Foreign guests from the Pearl River Delta region account for over 1/3 of the weekend consumption."

Taigu Hui shopping center consultants told reporters.

A brand salesperson in Libai Plaza said that 7 of the guests who came to buy luxury goods were Chengdu's familiar customers. Most of the guests were "members" and had VIP style private services.

A luxury sales insider told reporters that these luxury stores also had "secret service" secrets.

"Membership list" is one of the "tools" in their hands.

On the list of members who are quite "confidential", the list of "leading Hawker" who spend more than 5 million per year will not change for several years.

"And their consumption is doubling, averaging more than 200~300 yuan a year to buy luxury goods."

The industry can not help but sigh deeply, "wealth is moving towards the wealthy, and those who can afford to pay a lot of money are indeed getting richer."

But what is interesting is that the list of "dragon tail" customers who spend about 500 thousand of their members in middle age is changing like a horse lantern.

Some small and medium business owners, white-collar white-collar workers and the "rich two generation" from abroad have become the main force of these "dragon tail customers".

"Cock wire" should be installed without money.

In the interview, the reporter found that most of the people who love to spend luxury goods speak face, and the brand name is "loaded".

Some respondents said that packaging with a famous brand would increase the success rate of business.

Some interviewed said that as long as the name brand, buy ER hand goods also value!

Mr. Chen, who is known as "multi wealth", is a post-80s generation. He worked in a foreign company for more than 4000 yuan, but Mr. Chen still spent more than 8000 yuan buying a Coach handbag in the elevator room of the buildings.

In his Coach bag, there was a Prada wallet, which had just been spent more than 5000 yuan, and the size of two bags had already spent Mr. Chen's salary for 3 months.

But Mr. Chen still felt that he had "face" in the presence of his colleagues and friends.

Even eat only 10 yuan and 1 boxes of lunch.

Business hunger marketing

In the Chanel store of Tianhe Swire, some guests carrying Chanel bags are choosing new styles.

The salesman brought out the latest Boy for guests to choose, and said that only the last one left. "This color will not be returned," the clerk said.

As the salesperson said, in recent years, Chanel launched the "limited policy" big "hunger marketing", so that Chanel fans everywhere looking for goods.

From Guangzhou to Canada, the internship of Nami's family is very good.

Since the launch of Chanel in autumn and winter, she has not found his favorite color in Canada or Hongkong.

At last, he saw the black cowhide he wanted in Tianhe store.

That day, Nami bought the 24500 yuan handbag and another 30 thousand yuan handbag, and then bought 8000 yuan accessories with her friends at Dior on the same floor.

One afternoon, she spent nearly 70 thousand yuan on Tai Koo Hui.

Chinese consume the whole world

1/4 luxury goods

A few days ago, the international luxury brand Hermes announced its sales forecast in 2012. The company's sales performance will break through the 3 billion euro mark for the first time since its establishment. The performance of the world's top luxury brand Louis Weedon (Lv) is still growing, and its net profit in 2011 has reached a new high of 5 billion euros.

The performance of top luxury brands in the Chinese market is "brilliant."

A Chinese consumer has bought 1/4 of the world's luxury goods, according to a study released recently.

At the same time, the report also pointed out that the consumption of Chinese tourists has also become an important support for the growth of the luxury market, accounting for 40% of the global luxury consumption growth.

It is reported that Thomas, chief executive of Hermes, said that the group achieved a net sales growth throughout the world in the third quarter, and performed well in the European and American markets, especially tourists still keen to buy luxury goods in France.

In Asia, Hermes sales have also maintained a high level, and the share of Chinese market in the group's overall sales continues to increase.

Both Hermes forecast data and Lv's net profit figures indicate that the fashion and high-end industries are becoming the key driving force for the European economy.