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Online Shopping Festival Electricity Price War Exploded 16 Hours To Break Through 20 Billion Turnover

2012/11/12 11:47:00 24

AntaXTEPDouble ElevenShoes And Clothing

 

After warming up for more than a month, the "double eleven" electricity price war, dubbed "the last price war in 2012", was staged.

In this online shopping carnival, Quanzhou's first and second line.

Shoes and clothing

The brand is almost all in line. Seven wolves, nine herd kings, Jin Ba, CABBEEN and so on have entered the men's wear sub field. Anta, XTEP, 361 degrees,

Erke

And so on, entered the sports outdoor branch, sales of some categories exceeded expectations.


16 hours and 20 billion yuan for data


The first minute after zero, 10 million users flooded into Tmall and Taobao online shopping platforms. Within 16 hours, the turnover exceeded 20 billion yuan - the online shopping Carnival opened at 11 o'clock, which once again refreshed the record of China's electricity supplier industry.


More than 50% of couriers received over 10000 monthly salaries.


Li Bin, executive vice president of suning.com, revealed through micro-blog that in order to deal with "

Double Eleven

"Promotion," suning.com recruited thousands of "part time couriers" in the "north to Guangzhou" city in advance. During the promotion period, it was estimated that more than 50% of the couriers could get a monthly salary of ten thousand yuan, but in the face of blowout orders, "high salaries are hard behind ordinary people's imagination."


Analysis


Huge volume of online shopping reflects China's strong domestic demand potential


In October, foreign trade exports continued to rise in September, but Minister of Commerce Chen Deming still described the current foreign trade situation only with "slight improvement".


Researchers believe that foreign trade is hard to recover. Investment is also affected by policies and macroeconomic environment. In the "three carriages" of China's economy, it is particularly important to expand domestic demand and stimulate consumption. The huge volume of online shopping promotions shows that China has strong potential for domestic demand.


Observers believe that the potential to tap domestic demand needs to increase revenue and improve purchasing power from the root, but at the same time, it also needs to solve the matching problem of supply and demand.

"The huge consumption power that the online shopping platform has excavated, some of which are only pferred from traditional retail channels.

But it is through the electricity supplier channel that the Internet has promoted the matching of demand and supply.

Huang Hao, an associate professor of the Chinese Academy of Social Sciences, said.

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