Coach Ploughs China'S Market To Launch China'S E-Commerce Platform At The End Of The Year

Reporters learned that the United States high-end

Coach will launch China's e-commerce platform at the end of the year.

It is reported that Coach domestic self built e-commerce platform will learn from its successful experience in the United States and Japan, and will adopt a basically consistent strategy on line and price in terms of price.

In addition to logistics, payment and cooperation with the third party, the front-end development and design of the website and commodity display will be completed autonomously.

Previously,

He joined hands with Tmall to build an official flagship store.

However, at present, the website has been closed.

Zhou Ting, President of the Institute of wealth and quality research, said: "because of the bullish Chinese market, after several years of entry into China, China has begun to plough the Chinese market and plan its own distribution channels, which is the general trend for the development of international brands in China."

Coach China president and CEO Jonathan Seliger said that the plan was to be built.

It is a supplement to the undeveloped two or three line market.

At the same time, this mode can also enhance brand awareness.

Industry insiders said that at present, the price orientation of domestic online shopping consumers is obvious. How to make consumers pay for the network platform without obvious price advantage is a problem that Coach must consider.

Coach is a famous brand of leather goods in the United States.

Coach, headquartered in New York, is the leading American enterprise for boutique accessories and gifts.

After years of continuous development, the "COACH" brand has become a world-class luxury fashion brand with LOUIS VUITTON, GUCCI (GUCCI), FENDI (Fendi), PRADA (Prada) and other brands.

Founded in 1941, Coach was a family run workshop.

In a loft in mantun, New York, six craftsmen made a series of leather products handed down from generation to generation.

Since then, Coach's unique handcraft and high quality production have been favored by customers who are quite quality.

Coach is also a word, meaning coach or coach.