How Sewing Equipment Enterprises Develop In The Market

In recent years, China's sewing equipment enterprises have been battling in the quagmire of price war.

How can we get rid of the quagmire of price war and take the strategy of differentiation? We can not expect to achieve it overnight. Only by following the steps and trying out the strategy of differentiation can we make more and more.

Get rid of the inertia of price war.

Most of the Chinese enterprises, including sewing equipment companies, have been adopting the growth mode of increasing market share and sales volume through continuous investment.

This model has its historical specificity.

In the early stage of the development of sewing equipment industry in China, the market competition is not fierce. The basic function of sewing machine enterprises is production, no matter how many products are produced, they are not known to sell.

The sales volume of enterprises can only be increased rapidly by increasing the scale of production and investment. In the meantime, quite a number of successful sewing equipment manufacturers completed their capital accumulation at that time.

When the brand of sewing equipment continues to increase, the market competition is increasingly fierce, and the supply of products exceeds demand, the customers of garment enterprises have more choices. When choosing products, they will pay more attention to the factors such as price and convenience of purchase.

The rise of many small sewing machine enterprises in China is to make full use of this. They make use of large enterprises' products to locate the relatively high level gap between the market and expand the production capacity and expand the sales network.

Some are considered to be China.

Typical enterprises claim that technology or brand is their competitive advantage.

But an unavoidable fact is that in the competitive environment of the international sewing machine market, their growth has not yet come out of the growth stage of low price and extensive sales grid until now.

Now, the gap between these representative enterprises and small and medium enterprises in terms of price and sales channels has been getting smaller and smaller. Some must compete with more and more small and medium-sized enterprises on the same platform.

What will lead to the choice of clothing enterprises? The basic business rules are beginning to take effect. At the same price and function, garment enterprises will definitely choose sewing machinery products which are more close to the trend of garment production market.

Therefore, for the production enterprises, in addition to strengthening the quality assurance of the present and the models, we should also pay attention to the development of new equipment products that are close to the market.

If the product is hard to crack.

Then the product will be difficult to enter the market and follow the market. The garment machinery market is also dynamic and changing.

This includes the change and development of the demand of garment enterprises, which is increasing day by day.

But these are not equipment developed in combination with market demand and competition characteristics. They are only the outcast of enterprises.

A sewing equipment manufacturer which ignores the product itself is hard to get long-term development under the current sewing equipment market environment.

At present, in order to adapt to the changing market of sewing equipment, China's sewing equipment manufacturers, whether big or small, are strong or weak, will have to adapt themselves to the new stage of competition with the new growth mode, in addition to relying more on strengthening internal management, and improving R & D expenses.

While ensuring the quality of sewing machines, we should strengthen the research and development of new products.

I believe that the choice of clothing enterprises will not be brand names, nor is it all about technology and quality. The most important thing is to be close to needs.

I think that if we can get through it, other factors can be made up by service, but they never think that if we do not solve this problem, any effort may be futile.