Chinese Fashion Brand "Ji Fen" Unveiled In Paris Fashion Week.

Chinese fashion brand "Ji Fen" hosted the "Paris Fashion Week" 2013 spring and summer "fashion" conference in Intercontinental Paris Le Grand Hotel at the grand banquet hall on the 28 day.

As the artistic director of "Ji Fen", Xie Feng used the national intangible cultural heritage and the folk traditional handicraft "Miao Embroidery" as the source of creation this season, presenting the original flavor of Miao embroidery through the modern production technology, presenting it in his own fashion series, and telling a story happened in the mountain with the unique language of fashion.

Designers use colorful natural tones to depict the spring's prosperity and the vitality of summer, and add a touch of charm to this season's dress.

The designer also selects the patterns on the ancient embroidered clothes of the Miao, flying birds and grass insects, enlarging the details of the patterns, and through the ingenious design and processing, organically integrates these patterns into a modern dress.

According to Xie Feng, in order to get design inspiration, he went deep into Guizhou quarter knife Miao village early in the year.

He believes that Miao embroidery has a traditional Chinese way of life, records the history of the nation, bears the memory of ancestors, and penetrates people's feelings.

At present, Miao embroidery is facing the challenge of the sharp decline of inheritance and the faultage of traditional culture.

Embroidery, he said, is just a representation of handicraft culture. Its essence is a symbol of life in classical, noble and happy, and the cultural ecology of chain breaking needs to be regained and integrated urgently.

Xie Feng believes that Miao embroidery has become a special "language" for the Miao women. Though silent, it is more direct and fresh, and it is also worth the earnest "listening" of people outside the mountain.

Xie Feng once founded the "Ji Fen" brand in 2000 from Matsuda Hikaru, a famous Japanese fashion designer.

Since the first landing in Paris fashion week in 2006, Xie Feng has exhibited 6 costumes in Paris fashion week.