How To Develop Clothing Marketing In New Channels

In recent years, China's role as a "made in China" country has become increasingly prominent, Clothes & Accessories In such a trend, the industry is particularly obvious. In developed countries of Europe, America and Japan, whether it is conventional household clothing or brand clothing, it is often attached with the label made in China.

　　 New channel of clothing marketing

Through the development of hypermarket in recent years, domestic consumers have gradually accepted and liked it. Now it is stepping into a period of rapid growth. In particular, the South China market has accelerated its layout and development. Wal Mart has opened its first store in East China in 2006 and opened its first store in Shanghai in 2006. The top management of metro, who has been in China for the 10th anniversary, also said that it would speed up the layout of new stores. Moreover, the chain nature of hypermarkets should be followed up simultaneously. The opening of new stores in hypermarkets means the expansion of new channels of cooperative manufacturers and the sales of new stores.

　　 Positioning of clothing marketing in new channels

At present, there are two main models of clothing sales in the store: unified marketing and counter. Among them, the counter has its own shelf display and sales staff, and the price of goods is in the middle and high price of the market. This corresponds to the survey on the demand price of this kind of commodity in the statistical table, so clothing goods Marketing It is necessary to have a reasonable price positioning, and high cost performance is an important principle. According to the survey on the age of the consumer groups, 51.9% of the consumers are middle-aged and 27.2% are over 55 years old. The high proportion of the elderly consumers is unexpected and should be paid attention to by manufacturers. That is to say, the consumer group should be oriented to the age group, and the commodities should be mainly conventional commodities.

　　 Clothing marketing activities in new channels

Clothing marketing activities in the hypermarket, the store itself will have a certain operation. On the one hand, manufacturers need to cooperate with the business activities of the stores, on the other hand, it does not mean that this is enough. They need to have their own marketing activities. In view of the particularity of clothing goods, there are differences in color and size. Therefore, the marketing activities of each system have their differences in generality. At present, most of the stores have sales promotion staff, which has provided consumers with clear size needs. At present, most of the stores have sales promotion personnel, in the system which has realized color separation and code management, it has the conditions of not placing personnel, including replenishment, reasonable and appropriate replenishment according to the color separation and coding management system. In the system without color separation and code management, for replenishment, the store staff should provide the corresponding size replenishment demand according to the inventory and sales, which is a marketing difference point of whether the promotion of different system personnel is placed.

　　 Prospect of new channel clothing marketing

Clothing marketing in new channels of stores should grasp reasonable positioning and active marketing behavior, which will bring new development to enterprises and average profits of the industry. As a new channel of clothing marketing, store channel is in a period of rapid growth from the beginning to the present. Its novel channel characteristics and growing consumer groups are worthy of attention and consideration of manufacturers. With the wind blowing northward, the good momentum shown by the South China market will certainly sweep the national market. According to the survey and analysis of the consumption behavior trend of China Resources Group in Hong Kong, it is increasingly acceptable to buy clothing goods in stores. The consumer group also extends from low-end to high-end, which needs to be observed and considered by manufacturers. We should grasp the degree of development, New channels Low cost operation can meet the needs of consumers with high cost performance and even better value for money. The law of value determines that consumers will not refuse to buy the same goods with less money. Will you refuse? This is the source of its vitality!