The Pressure Of Domestic Shoe Clothing Brand, The Pain Of No Achievement.

Accompanied by the announcement of Lining's semi annual report, the six major sports in China

The semi annual report handed out once again confirms the collective downturn in the sporting goods industry.

Of the 6 domestic sports brands, 5 showed negative growth in sales revenue, of which Lining net profit fell by 80%.

Analysts pointed out that the pressure on inventory and the reduction in orders have made sports brands worse in the first half of this year than in last year. "Most sports brand sales will continue to decline in 2012," analysts said.

The six largest in China

The performance in the first half of this year is horrible.

Among them, Lining's net profit fell the largest, down 80% to 62 million yuan.

Lining, chief financial officer of Zhong Yiqi, pointed out that the severe global economic situation and increased discount to distributors provide direct impact on performance.

The biggest decline in sales revenue is the main Kappa brand's China trend. The report shows that China's sales revenue in the first half of this year was 832 million yuan, down 29.4% compared with the same period last year.

Independent industry commentator Ma Gang said: "from the earnings data, the pressure of domestic sports brand performance growth is very large, the number of stores is decreasing, and the reshuffle of the terminal market has started in the number of Brand Company stores."

Recently, Lining executive vice president Jin Zhenjun said that in the first half of the year, the company closed 952 stores, and the intensity of closing stores in the second half of this year will be reduced.

Bad performance has also dragged down the share prices of these sports brands.

Since the beginning of the year

The group lost to the big market, of which Anta and China's stock price were cut short, and PEAK, 31st and Lining's share price fell by more than 40%.