On The Way Of Clothing Promotion

At terminal

Today, sales promotion has long been a must kill technology for businesses to improve sales.

However, with the increasing competition of terminal, when promotion has become a normal form, promotion is often easy to become a mere formality.

Fundamentally speaking, promotion is a kind of exchange of interests.

But it is different from the general interest exchange.

Because promotion is not only limited to the immediate interest exchange, but also focuses on long-term exchanges and cooperation between the two sides.

Therefore, in terms of how to look at the issue of promotion, we should not only consider the starting point of deficit profit, but also look at the value of promotion in the long-term interests.

Clothing sales promotion should avoid the following erroneous zones.

1. promotion can't be used everyday.

before

There are few price promotions, and businesses may occasionally cut prices. Consumers may believe, but now, some stores are selling away all year round, and consumers will not believe it for a long time.

Therefore, instead of some sales promotions which are not usually promoted, if you do a few promotions occasionally, you will get better results.

Clothing promotion can not be used everyday.

Many terminals are often modified.

The price of the tag is then discounted in the name of promotion.

In fact, the price of clothing can be higher than normal price.

2. promotion is not simply "expenditure".

The most direct role of promotion is to clear up inventory, return funds and secure customers.

Since it is a sales promotion, sales terminals need to abandon some fees on the price.

However, promotion is not only a "expenditure" but also an "investment".

There is no doubt that promotion is a natural investment.

But this kind of cost investment is not simply spending money, but a continuous "growth bonus" process for brand growth.

Many clothing brands carry out promotional activities can help consumers, attract more consumers to buy, and more can leave brand marks to consumers.

3. promotion is not a form. It needs to be effective.

Promotion is a form of value exchange, so we must consider the problem from the perspective of value.

Popularly speaking, we must aim at making profits.

Therefore, when we design the sales promotion plan, we must seize the premise that we can exchange the maximum profit at a small price.

When designing a promotional plan for a product, a clothing brand must take full account of the interest needs of the target consumer group of the product and choose the lowest cost form among the various interests of the target consumer group.

There is also a promotion, although there are gifts to send, but the quality of the gift is very poor, the guests feel very bad, it seems to be perfunctory, saying that there are gifts, not as bad as gifts, poor gifts are also to spend money, so this is the promotion of white money, meaningless.

4. clothing sales promotion is not sold.

It is necessary to do well in the evaluation and tracking of every promotion and special event.

The successful experience and failure lessons of promotional activities can be done.

A valuable asset.

Therefore, when formulating promotional activities, garment enterprises must pay attention to the tracking analysis and evaluation of promotional activities.

On the one hand, problems arising from the activities can be corrected in time, and on the other hand, a good image of professional operation can be left to the hypermarket.

All these will lay a good foundation for the cooperation between the latter and the hypermarket.