Opening Up A Foreign Trade Clothing Store Needs Knowledge.

　　 Foreign trade clothing But the hot industry, there are always so many friends want to open foreign trade clothing store, but foreign trade clothing is a bit special, source and business are not the same as ordinary clothes, so many friends do not know where to start, next I put my 10 years of foreign trade clothing entity shop feeling, hope to be ready to enter this line of friends help.

　 1, can foreign trade clothing stores open?

Now, no matter where, there are always a few foreign trade clothing stores. Many friends are worried about the fierce competition in foreign trade shops, which leads to bad business. In fact, the answer is negative. My feeling is: foreign trade clothing shop can open!

Mainly:

(1) the streets are full of clothing stores, and foreign trade stores are much less competitive than other clothing stores.

(2) the most important thing is that there are always a steady number of customers in foreign trade clothing, and there will always be a market for foreign trade clothing. Whether rich or poor, old people or children, basically have foreign trade clothing, and there are a group of people who are very fond of foreign trade clothing and wear foreign trade clothes all the year round. Therefore, foreign trade clothing has a market basis and can be opened.

(3) investment in foreign trade clothing is low. For people in the early stage of business, the threshold for other clothing shops and foreign clothing shops is very low. The first 5000-10000 yuan purchase is enough to open a very good foreign trade store, plus rent and other expenses, and 15000-20000 yuan can basically start business, so the risk is relatively small.

　 2, how should foreign trade clothing stores be positioned?

If you are going to open a foreign trade store, you should locate it in a low, medium or high level. This is actually very important. The price of foreign trade clothing is from 1- hundreds of yuan, which means that the selling price can range from several yuan to several hundred yuan, so the foreign trade clothing can be opened from low to high. Then what level is it positioned well? We analyze from the market's acceptance of foreign trade clothing and the characteristics of foreign trade clothing.

(1) low price of $1-20. Clothes & Accessories

This kind of foreign trade clothing products should be processed most in China, and it is also the most popular product in the market. Generally speaking, those knitted T-shirts of all cotton (in fact, there are few counterfeit clothing in the market in fact, this is the real foreign trade costumes). This grade of clothing is not suitable for sale in the way of shops. The author started this line 10 years ago from the clothes of this grade. I have a relative in foreign trade processing small factory, 95 years of Material Bureau transformation, I chose foreign trade dress as pointcut venture, with one thousand yuan from the relatives factory at 5 yuan per piece of 200 pieces of clothing sold in the night market, at 15 yuan each, 2 yuan 25 yuan price, business is good, 200 clothes sold in 3 days. However, when I purchase second times and continue to sell in the same place, the business is obviously poor. Then I tried to carry out mobile marketing, in the vegetable market, in the school annex, on the road to commute, in different districts and other places where the traffic volume is large, guerrilla warfare, business is extremely good. I have done this for two years, which has been very hard in the past two years, and at the same time, the returns have been great. Through practice, if we want to make low-grade foreign trade clothing, I think we must have first-hand clothing sources. It must be directly related to the manufacturers, otherwise you may not be able to enter the goods with small capital, because now the general manufacturers have such a large backlog of goods. There are special dealers who purchase these goods in the society. The funds invested by these dealers are basically over 200 thousand. Generally, they will take all the stock of the manufacturers at once, and the price will sometimes be low about 3 yuan / piece. In the wholesale market, foreign trade round neck shirts, which are about 10 yuan or so on the wholesale market, are basically the same. So if you are not directly related to the manufacturer but from the wholesaler, you may not do it because the profit is not high enough to earn a lot of money.

(2) medium priced clothing with a price of 20-80 yuan.

This grade of dress, market The retail price is basically between 50-150. Generally, there are brands, whether they are workmanship, fabrics and so on. They are also the most popular clothing in the market. The author currently sells three of these stores. The characteristics of this shop are to ensure a certain profit margin, low investment, and a certain degree of market acceptance, which is more suitable for entrepreneurship. One problem is that this grade of clothing is currently the most imitated product, and if you are careful, you will enter the imitation product. This question is discussed in detail in the following purchase.

(3) high-end clothing with a price of more than 100.

The nature of foreign trade clothing determines that consumers can not accept the high price of foreign trade costumes. Most people have an idea in mind: foreign trade costumes are cheap and fine, so you come in good clothes at high prices, not necessarily you can sell good prices, so it is recommended not to open foreign trade boutiques, of course, less part of course can be considered.

The problem of sourcing and purchasing foreign trade clothing is the key, and it is also a problem that many friends who want to enter this line want to know. In fact, whether we can get good products is also a key factor for the success of foreign trade stores.

First of all, there are many varieties and styles of goods in foreign trade shops. In this case, even if you have something to do with a processing plant, but after a factory's production is limited, styles and varieties can't meet the needs of opening stores, so you definitely need to find wholesalers for special purchases. How should we organize the supply of goods?

(1) do not look for brand clothing discount. Franchised store

There are many businesses that do brand dress discount now, especially in Beijing. Many enterprises are very strong and very standardized. They have a complete set of franchise system, and the price of clothing is also low. But why do I not recommend these franchisees to purchase? First, the investment is relatively large. These discounted wholesalers usually need 1-1.5 million to join in the gold (although they promise to return, but this fund has opened up a store for us). The initial purchase requirement is 1-1.5 million, according to the headquarters requirements, 1-1.5 1-1.5 will be renovated, and there will be a total investment of at least 50 thousand. This investment is not only not suitable for small investors, but also increases risk. Secondly, clothing is basically an outdated style which consumers can not accept. This is the most troublesome part of these brand discounts. The price is low, but the clothes are hard to sell, and the clothes do not go out means that you have no profit, so this is also a normal appearance of these stores, but also a certain level, but the reason is often short-lived. In the end, the cost is not low. Many people will be attracted by its low price. Let's not say how it is. Let's make an account. The general discount Association promises that you will return 500 yuan for each 10 thousand of the goods you enter, so if you calculate it by 10 thousand, it means that you have to get in 200 thousand of the goods to refund all the affiliations. If you purchase at least 10 thousand months per month, at least 2 years, if you do not open the store, it means that you can not refund, so your price may not be low, but surprisingly high.

(2) what kind of goods are good?

It is very clear that it is good for consumers to accept it. People who do this for the first time often think that they will get a bargain, but in fact it is not. You can only earn 10 yuan a piece of cheap goods, and you can earn 50 yuan if you buy a product with a relative price of 10 yuan. So when you purchase goods, you must rely on your own vision and think that the goods are good, even if you are 10 yuan or 20 yuan. This is actually the practice of many wholesalers. Although the cost of some goods is the same, they generally raise the price of goods that sell well. As you say, the heart is also a little bit clear. Knowing that the wholesale business is making more money, you must accept this fact, because in fact, you will make more money.

(3) should imitation products be done?

Foreign trade clothing stores, genuine products can make money, everyone knows this truth, can enter the real foreign trade goods, of course, the best. In fact, there is not much real tail goods. Of course, it is not like some people say that brand clothing is not really a finished goods, but it is also a fact that few real products are available. But we are not going to open shop, but we have to open our shop. But we have good imitation products. Actually, many imitation products are of good quality (many of our people are very strong), and few people do not make imitation products, so you can also see good imitation products, but you should not just make imitation products, so you may shut down. As for you, you can't tell what is imitation and what is genuine, and I can not teach you. After a long time, you will know, and many wholesalers will tell you.

(4) where to purchase?

Ha, this problem is a bit broad, but I know that in all parts of the country, there are signs of "foreign trade clothing wholesale" signs. But one thing to point out is that at the beginning to find more than a few, from the price, style, service and other aspects of the intersection, and finally the best fixed 1-2 stores, so long cooperation, mutual trust, wholesalers will also leave good goods to you.

Seven paved roads in Shanghai and Sijiqing in Hangzhou. The two markets had better go to the field first, and the goods were mixed. Most of the products were imitation, but they could also find good goods. There were not many nets, so the purchase was relatively troublesome.