General Situation Of Shoe Market And Consumption In Urban Areas Around Guangzhou

Panyu is deeply influenced by the Golden Circle of the Pearl River Delta, which is not only reflected in the economy, but also in the consumption concept of the citizens. The requirements of Panyu citizens for shoes are firstly the influence of the brand in the local area, and at the same time, the shoes should be casual, light and comfortable. They like avant-garde and colorful shoes. Panyu is located in the south of Guangzhou, about 30 minutes' drive from Guangzhou. The center of the Pearl River Delta is located in the hinterland of the Pearl River Delta. Panyu is an important port city in China in history. It is a modern trading port with developed industry and commerce. In 2005, the per capita GDP reached 56386 yuan, the average annual wage of social employees in the whole district was 18157 yuan, the per capita net income of rural residents was 8861 yuan, and the savings balance of urban and rural residents at the end of the year was 53.3 billion yuan. The north and south of the city, known as the "throat of the north and south, is the main traffic barrier in the north and south of Guangdong Province". Huadu is 22 kilometers away from the central city of Guangzhou, with a registered population of 630000 and a permanent resident population of 750000. The GDP of Guangzhou exceeded 20 million yuan in 2005, which was one of the most dynamic in 2004. Zengcheng, located in the northeast of the Pearl River Delta, is known as the "Golden Corridor" because it is located between Hong Kong, Shenzhen and Guangzhou. In 1993, the county was removed to establish a city, and 15 towns and 1 sub district office were under its jurisdiction. The city has a total area of 1741 square kilometers and a permanent population of 820000. Conghua is located in the central part of Guangdong Province, northeast of Guangzhou City, and the transition zone from the Pearl River Delta to the mountainous area of northern Guangdong. It is a county-level city in the southernmost part of Guangzhou city. It is about 2 hours' drive from Guangzhou urban area. The city has a total area of 2009 square kilometers and a population of 530000. It has five towns and three streets. The population of the street where the municipal government is located is about 130000. It is an economic, cultural and commercial center. For a long time, Conghua is famous for its rich and high-quality hot springs. It is also a famous town of Litchi in China, known as "the Pearl on the Tropic of cancer". Now it has become an important part of Guangzhou's "North excellent" development strategy. Panyu is a rising star in Guangzhou. Its main economic industries are real estate, tourism and other tertiary industries. Its economic level is very high, people's life is rich, and their consumption ability is strong. Most of the high-income people are concentrated in independent communities. Panyu's commercial Golden Circle extends to both sides with Dabei road and Dongyong road as the main axis. This section has a large flow of people, a large population density, and is very prosperous. Various commercial activities are very active. There are dozens of large and small exclusive shoe stores, several shoe shopping malls, and many shoe stores operated by miscellaneous brands. Among the mainstream consumers in Panyu, half of them are local people and half are foreigners. Consumers with an average monthly income of about 3500 yuan can accept brand shoes with prices ranging from 200 yuan to 500 yuan. The local consumer groups are roughly divided into two groups: one is the high consumer group, who gather in independent communities, and they mainly choose to consume international famous shoes in Hong Kong. The other part is the mass group. They mainly consume Guangzhou shoes, most of which are of medium price. However, high-end brands also have space here. Brands in other regions do not have high brand awareness here. Panyu is deeply influenced by the Golden Circle of the Pearl River Delta, which is not only reflected in the economy, but also in the consumption concept of the citizens. The requirements of Panyu citizens for shoes are firstly the influence of the brand in the local area, and at the same time, the shoes should be casual, light and comfortable. They like avant-garde and colorful shoes. Here, casual, sporty shoes are selling fast. On the other hand, Panyu's consumers' consumption concept is also more rational, and they generally don't pay for special business activities. Here, the monopoly is mainly for sports shoes and Guangdong shoes which are famous for their styles, and Wenzhou shoes are hardly seen. Dragonfly shoes have been recognized by consumers in Panyu. For example, some of the hot shoes are sold in the mall in Wenzhou. Generally speaking, Playboy and crocodile in men's shoes brands are well-known here and well reflected in the market. Belle and Daphne are popular among young women here. Through the terminal map drawn by us, we can see that the market of sports shoes is very large here, and various sports brands have opened stores here, and there are several stores once opened. Among them, Anta has invested the most money here, which is not only large-scale and large-scale, but also has good image. Other sports brand shoes such as 361 degree, Adidas and so on also do very big. Huadu Huadu is an industrial development zone and an important transportation hub in Guangzhou. Baiyun Airport is located in this area. The District Committee and government are located in Xinhua Town, only 22 kilometers away from Guangzhou. The economic development plan and structural form of this area are relatively independent. Huadu's swimming attractions, industrial development and community construction are changing with each passing day, which are promoting the development of Commerce. In recent years, the consumption level of Huadu has been greatly improved, and the consumption capacity is relatively strong. The shoe industry consumption area is mainly concentrated on Jianshe Road and Xiuquan Avenue. A local dealer said that as long as there is a suitable store location on Jianshe Road, business can generally be done. Huadu's shoe stores are mainly in the form of exclusive stores, and shopping malls are not very popular here. The stores here are mainly Wenzhou shoes. There are few Guangzhou shoes in the market. Most of the shoes in Guangzhou are sold in a mixed way. Only a few high-end shoes such as Baili will be sold exclusively. In Wenzhou shoes, Kangnai, red dragonfly and Yierkang are in a tripartite situation here. Huadu has a large number of immigrants, and their consumption power is relatively strong. However, there are obvious differences between local people and foreigners: local people are a little conservative and prefer formal shoes with soft fabric, comfortable and round head, while foreigners prefer fashionable, eye-catching and fashionable shoes. In terms of shoes selection, local people attach equal importance to style and brand, followed by price, Brand loyalty is very high, but the migrants have no obvious requirements for the three, so they are more casual. The economic pillar of Zengcheng is the tertiary industry, and the population composition is mainly local people, but not many immigrants. Many people who are used to high-end consumption prefer to go shopping in the commercial pedestrian streets and department stores in Guangzhou, because compared with Zengcheng, the brands in the downtown area of Guangzhou are relatively complete. Local shopping malls in Zengcheng are mainly engaged in miscellaneous brand products, while footwear and clothing brands are relatively scattered. The main brands of such famous brands as kanglaide, kanglaide, kanglaide and other famous brands, such as kanglaide, kanglaide, etc., are also collected, such as the famous brands of kanglaide, kanglaide, kanglaide and so on. Compared with Panyu, Zengcheng's economic strength is weak. Zengcheng hanging green square area is the center of its commercial activities, around the hanging green square, around the distribution of large and small clothing and footwear stores. It is not the same as that of the residents who gather in the city to visit the hospital. Due to the influence of economic strength, the consumption ability of local residents with ordinary income level is limited, and the price of acceptable shoes is concentrated at about 170 yuan. This is also the reason why the market space of Guangdong brand is not very large here. Of course, except Baili in Guangzhou, it is deeply loved by local citizens with better economic ability. The reporter came here basically did not see Guangzhou brand has its own store, but the Guangdong shoes with low price have appeared in several small shoe cities. ，。 The high-level consumers here are mainly local government personnel. There are about a dozen sports shoes stores around the mall, which are worth mentioning. Conway's sales situation here is more prominent, there are two relatively large-scale stores. In addition to the students, Zengcheng citizens also love sports shoes. The color of formal shoes is very small, but the color of formal shoes is not popular in the market. Conghua Conghua city is well known by the residents of Guangzhou for its unique hot springs. Guangzhou citizens will go sightseeing every holiday. Conghua municipal government also uses natural resources to actively develop the local economy. The income level and consumption level of citizens have been greatly improved, but the consumption concept and level are still conservative compared with other districts in Guangzhou. The shopping malls and shopping malls are more active in the area around the 200 meter shopping mall. Compared with these industries, the sales performance of the shoe industry is relatively weak here. There are only about ten brand stores before and after, and the shoe shopping malls are not very large-scale. Most of the shoe stores here are Wenzhou brands, and the market reaction is also very good. Red dragonfly and Yierkang are doing well in the local market. However, it is worth mentioning that some time ago, two well-known Wenzhou brands opened their stores here, and it did not take long for them to close down. There is also an international brand here in Guangzhou, which has been closed for only two months. The specific reason is not very clear. The main sports shoes here are Anta in Fujian and Li Ning in Beijing. They have large stores. Although they are located on the edge of the main business circle, they have not affected their sales here. Diwang has a very popular store in Adidas. It has a very popular store in Qianbu. Guangbai department store is a shopping mall located in the main business district. It has a high reputation in the local area and is very popular. It is located in the middle and high-end business. The first floor is mainly a clothing store. There are only four or five shoe brands, all of which are high-end products. The price is about 1000 yuan. There are also several shoe stores here, but the scale is very small and the number of brands is not large. They are mainly Guangzhou shoes and Wenzhou shoes. Generally speaking, in Conghua, the shoe market is far less potential than the shoe industry monopoly. Conghua's consumer groups are divided into several categories. Conghua's citizens with a monthly income of 2000 yuan to 3000 yuan are the mainstream consumers of popular brand shoes. The price they can easily accept is around 180 yuan. In addition, the power of consumption is concentrated in the hospitals around the town. The price of shoes of the same brand here is much cheaper than that in Guangzhou, so Guangzhou citizens who travel to Conghua sometimes choose to spend here. The color of formal shoes is mainly for the consumers, and the main demand is for dark shoes. In terms of brand shoes, men's shoes sell better than women's shoes.