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Clothing Professional Exhibition Is Gradually Moving To Berlin

2012/3/7 16:24:00 18

Clothing Specialty Berlin

When it comes to European fashion capital, people immediately associate Paris, Milan, Rome, London and other cities. But if you still think so, you're out of fashion! "Berlin's blood is flowing with fashion." This is the evaluation of Susie Menkes, a famous fashion critic. The German news agency has reported that Berlin, the capital of Germany, is becoming a fashion designer. Sun Xiaoming, general manager of China Textile advertising Exhibition Co., Ltd., visited Berlin many times. He also told reporters recently that the city of Berlin is rich in culture and rich in content. It is full of inspiring sources of inspiration and creative potential. Berlin has the charm of a new fashion birthplace. "Come on, let's go to Berlin." He sent such an invitation to Chinese textile and garment export enterprises with passion. In from July 4th to 6th, China Textile Group will hold the China Textile and garment exhibition in Berlin, Germany. Sun Xiaoming hopes to build a pragmatic trading platform for European buyers and Chinese textile and garment processing enterprises to help Chinese enterprises gain more new development opportunities in Berlin's new fashion source.


To Berlin, where the economy is full of vitality. international Finance Since the outbreak of the crisis, the EU's multinational economic growth has been sluggish, and Germany relies on the support of advanced manufacturing industry to form an obvious ability to resist financial risks. Germany's real economy has maintained a healthy operation, and the profits of transnational corporations have generally increased and cash flows have been sufficient. This has enhanced confidence in the production and consumption of the enterprises, and the German economy has also maintained steady development.


Germany is the beneficiary of the European single currency euro. The integration of Euro brings fair competition opportunities to Germany. According to China Europe Textile Alliance related personages, after the integration of euro, the trade superiority brought by the advanced manufacturing industry in Germany will no longer be blocked by exchange rate of other countries. Under this background, the German economy has developed very well. Sun Xiaoming told reporters that the head of the German textile and Garment Association of China Textile and apparel exhibition told him that in the European debt crisis, the German real economy performed well, even if the traditional industries such as textile and garment industry maintained a growth of 5% last year.


Sun Xiaoming believes that this growth rate is very impressive. Because like Spin Traditional industries such as clothing have been gradually transferred from some developed countries in Europe, the United States and Japan to China and neighboring countries in China. After many years of industrial transfer, many textile industries in Europe have developed negative growth, while Germany's textile industry can maintain growth. This is indeed a matter of particular concern.


Go to Berlin, where the fashionable blood is flowing. Thomas Rush, director general of the German fashion agency, said that Berlin's fashion scene has improved significantly in recent years. He said the city is a source of inspiration because it has so much creative potential. According to foreign media reports, Berlin especially has the ideal conditions for outstanding young talents in the fashion industry. Many young designers and brands are gathering here, bringing a new trend in their studios and Berlin boutiques. Berlin also has a standard of learning in fashion design. If there are 6 fashion design schools, this is among the best in European cities.


In fact, Berlin once led Europe's fashion trend in history. Germany's garment industry was born in Berlin in 1837. In 1920s, the clothing industry in Berlin was once very popular. The unification of the two Germany has gradually restored the garment industry in Berlin and is increasingly moving towards the forefront of the international fashion industry. Every year in January and July, the German capital Berlin will become the stage of fashion show. Fashion designers and brands from Berlin, Germany and other cities and around the world will converge on the "Berlin Fashion Week" to showcase its latest trend. Since 2007, Berlin partners have worked closely with the Berlin municipal government to provide support for Berlin fashion week from the aspects of capital and market promotion, and strive to build Berlin into a European fashion city.


To Berlin, the clothing professional exhibition is gradually moving to Berlin, China. enterprise We should make full use of the active market environment in Berlin to find new opportunities. At present, Germany is the economic center, industrial center and trade center of Europe. Berlin has become the fashion center of Germany and even Europe. It has convenient transportation and connects Poland and Czech to Denmark in the East. According to Sun Xiaoming, before the textile and clothing trade in Germany was mainly in Dusseldorf, but in recent years, textile and clothing trade center gradually moved to Berlin. Some textile and clothing professional exhibitions are gradually moving to Berlin. The most representative is CPD, which was shut down in February this year, and the original CPD organizer, THEGALLERYBERLIN, held its exhibition in Berlin. In January this year, the German exhibition giant Frankfurt exhibition company hosted ETHICALFASHIONSHOW in Berlin. The new exhibition took a low-key and high-end route. In addition, the new exhibition will be held in January this year, with SHOW&ORDER as the top fashion. During the fashion week in Berlin, there are also 10 large and small exhibitions of street dresses, bread and butter exhibitions and high-end women's wear show.


The bread and butter exhibition returned to Berlin in July 2009, and on the other hand, it explained Berlin's important position in the clothing exhibition industry. The location of bread and butter exhibition is selected as the world's leading Expo through a unique brand. The concept of bread and butter was born in early 2001, when a group of fashion workers met in SIEMENS, Cologne, Germany, and conceived an exhibition aimed at reflecting the contemporary fashion. In 2003, the Expo set up its headquarters in Berlin. In July 2005, it decided to take Barcelona as the venue for the exhibition of bread and butter in Spain. The bread and butter exhibition was returned to Berlin in July 2009 and has been held in Berlin since then.


Berlin is gradually becoming a new fashion exhibition capital, but it is still in the majority. clothing However, there is no exhibition with processing theme exhibition suitable for Chinese enterprises to participate in the exhibition. Sun Xiaoming believes that the China Textile Group's China Textile and garment exhibition in Berlin just made up for the vacancy in the market. After publishing this information, it has been actively responded by many domestic exhibition organizations and exporters. Although the recruitment work has just started, there are now companies participating in the exhibition. "Come on, let's go to Berlin." He suggested that domestic enterprises should not let go of such an opportunity to seize the textile and clothing exhibition ground in Berlin.

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