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Add Cultural Connotation To Fashion

2012/3/2 11:36:00 40

Oscar blows the green carpet.

Merrill Streep won the best actress Oscar after 1983, with the exception of the Ferragamo on her feet.

High-heeled shoes

The most striking thing is actually the beautiful Longwen dress dress on her, because it is made by hand made of environmentally-friendly materials. This dress is also the first green dress of French luxury brand Longwen.

Streep is the latest participant in the "green carpet challenge" campaign, which was launched three years ago by another Livia Fels, Oscar's wife Colin Fels, who advocates the participation of movie stars and colleagues in the red carpet grand ceremony in accordance with the "green carpet standard" environmental dress.

In the past three years, Levi ya Faires has been communicating with a series of fashion brands such as Longman, Tom Ford, Valentino, Chanel, GUCCI, Yves Saint Laurent, Stella Macartney, Roger Weiwell, and so on, encouraging them to use environmentally-friendly materials when making red carpet gowns for major movie stars, or to do green and moral in the manufacturing process as much as possible.

Livia Fels's running was praised by Franca Sozeni, editor in chief of the Italy edition of Vogue. "Her proposal is the name of the fashion industry. Besides fashion, it has a sense of aesthetics and a sense of morality."

At the Oscar presentation ceremony, many movie stars were dressed in luxury.

brand

The green dress for them is coming out.

In addition to the movie queen Streep, Livia Fels himself appeared in Valentine's red environmental dress. His husband wore black Tom Ford environmental dress. Kenneth Brana, who was nominated for the best supporting actor, and de Man Bridge, who was nominated for the best actor, wore a green dress from the city of Sinya.

The 84 Oscar prize ceremony has really raised a green "green blanket" wind.

Colin Fels and his wife, who launched the green carpet challenge.

Moral fashion is gaining popularity.

In fact, the "green blanket" wind at the Oscar presentation ceremony is the result of "Ethical Fashion" becoming popular among the people.

Since twenty-first Century, environmental protection has gradually become a global hot issue.

The fashion world, which always advertised in the most fashionable fashion, put forward the concept of "moral fashion", and introduced the concept of moral consumption related to environmental protection, waste utilization, sustainable development, fair trade and so on, and reduced the impact of "fast food" fashion consumption on the environment, and promoted the sustainable development of the clothing industry.

Therefore, since 2004, the Ethical Fashion Show has been held in Paris every year.

This is the largest environmental fashion event in the world.

By 2007, designers who participated in the fashion show had increased from 20 to 75.

At the same time, in 2006, London Fashion Week, which showcase its new fashion and set up a platform for young designers, launched the "moral fashion" special area.

By 2009, the number of brands that joined the "moral fashion" area increased from 13 to 37.

The fashion show is a green fashion.

For example, Butcher Couture brand eyeglasses are all hand-made in France, leather frames for eyeglasses are stained with plant pigments, leather bags are made of leather leftovers, Beyond Skin brand shoes and bags are hand-made in Spain, and natural rubber in India is used in cushions inside shoes, and interlining is breathable organic cotton.

The inner lining of the purse is made from plastic bottle caps by Chinese manufacturers in Taiwan.

In the "moral fashion" area, there are also Estonia women designers who make up suits, vests and skirts with old clothes and clothing leftovers. There are garments made by raw silk made by India designers. According to the introduction, the special thing is that silkworms can break their cocoons in the process of spinning, and do not have to kill for their silk.

In addition, charitable organizations set up stands to display designers' fashion works designed by people to donate to charity stores.

The promotion of fashion week has made "moral fashion" known quickly.

With the continuous deepening of the concept of environmental protection, more and more stars joined the promotion lineup, the star effect led people to

Morality

Fashion passion.

Under such pressure, many luxuries with high attitude have begun to pay attention to the moral sense of fashion. For example, in the use of fur, the best example of this pformation is to make an environmental dress for stars at the 84 Oscar prize presentation ceremony.

Today, the Chinese fashion industry is also following up the promotion of "moral fashion".

In 2011, Shanghai fashion week put forward the concept of "moral fashion" for the first time. Through the perspective of sustainable development, we hope to explore the trend of the future fashion industry of "moral fashion", and popularize the activities as the standard case of global sustainable fashion activities to the international stage.