Brand Scientific Operation Of Shoe Enterprises To Create High Profit Business Mode

Since the convening of the central economic conference in early January, provinces and municipalities across the country have entered a comprehensive planning stage for the regional economic construction.

In planning, for those industries which play a vital role in the industrial chain, they are also deeply concerned by the government and the market.

As is known to all, the footwear industry, as an indispensable industrial structure in China's manufacturing industry, can provide corresponding jobs for the vast number of people in the market every year. It has played an important role in economic development and social harmony.

Looking at the whole shoe now

The contest between shoe market brand and business mode

Brand is the most essential factor in the whole shoe industry chain planning.

Looking around Europe, Italy, Japan, Germany and other countries, the business model of the shoe industry chain has been put on the agenda of economic construction, which is the general trend of the development of the footwear industry.

In this regard, business people will ask why these countries with high attainments in the high-end market of shoes industry should directly incorporate business models into the main rules of development instead of pushing pformation and upgrading to the leading position of shoe enterprises. Obviously, this is like the importance of building business models mentioned above.

But in addition, the influence of some external factors should not be underestimated.

Professor Orlandi, a leather shoe expert in Italy, put forward a more constructive view on the Sino Italian leather shoes trade seminar.

He pointed out that the survival of an enterprise, especially for those shoemaking enterprises that are now at the lower end of the industrial chain, market, products, manpower, capital, trade, business mode and so on are indispensable elements that can not be ignored. But the final decision on whether the enterprise is successful or not is its business mode, and the external rigid construction of the business mode is the core of the overall planning and construction.

Even though looking at the present, the low cost advantage of China's footwear industry is seriously eroded by market profits, which undoubtedly means that the pace of the end of China's shoe enterprises on the brink of "low cost era" is approaching.

In particular, the series of problems presented in the shoe business at present are objectively indicating that there is still a big lag in the construction of the shoe industry in the business mode construction.

Of course, business model construction is gradually expanding by its rising raw material market, rising manpower cost, marketing mode and business managers.

In this regard, how to keep pace with the times of business mode innovation is particularly important, it has been gradually upgraded to the pioneer of enterprise strategy.

After all, "the business model is the world."

If enterprises want to get high returns on market profits, the innovation of business mode is the best way.

How to build business mode and innovate sales mode

Business model construction is simple, but if it is to be built in an all-round way or to stand out in the market, it is not an easy task.

If I can do it, she can do it. Everyone can do it.

At this point, the sale of shoes can only be brutal price war.

And after this fierce price war, the overall profit range of shoes enterprises will be very narrow.

This will indirectly reflect some deficiencies in the business model construction of shoe manufacturers.

Therefore, for the current business model building of shoe enterprises, we also need to clearly understand some of the principles and practical construction methods in their construction.

First of all, the sales mode should be flexible. We should fully innovate the sales channel mode according to the actual market situation of our enterprises, ensure that we can satisfy the consumers' purchase needs and value experience, and achieve the high profit of shoe sales.

For example, the double combination of online and offline channels, many sales of physical products under the line have been diverted to network sales channels, after all, this is a trend.

Secondly, the financing channels should be effective, which requires investors to choose the investors to be honest and timely to import funds into the operation of the general accounts according to their requirements. Of course, in the process, they also require the enterprises to attract high-quality investors in an efficient and innovative operation mode.

Thirdly, it is the optimization of resource integration. Enterprises should rely on their own business advantages and establish some processing cooperation with some international shoe companies or the integration of resources.

For example, some international shoe companies' attainments in science and technology can often provide a clear reference and reference for many domestic shoe enterprises.

Immediately after that is the fourth point, enterprises should strengthen the management and construction of their own internal teams, especially for the management of senior leaders.

Fifthly, it is necessary to ensure the continued profitability of enterprises, because only by ensuring the smooth operation of their own capital chain can enterprises obtain more extensive development space in the market.

The last thing to mention is that enterprises should achieve cross industry cross fertilization in a timely and appropriate manner according to the market situation, and select some new models that span the development of the industry through in-depth development needs of their own enterprise terminals.

Obviously, we have also understood the principle of commercial operation in a comprehensive way. That is, the only business mode that is superior to one is the most difficult to imitate in the market, and the successful and unique business mode is often inseparable from the solid and solid innovation.

Based on this, let's take the first point as an example to make an in-depth and detailed analysis.

Nowadays, with the vigorous development of the Internet, many consumer groups have chosen online shopping based on the convenience of the Internet.

At the same time, many traditional shoe companies are glad to see this prospect. They have joined the army of Internet sales to better conform to the trend of Internet fashion sales and consumption. However, when we talk about the traditional shoe selling mode, we will immediately think of how to optimize the product experience of consumers in the supply of shoes.

This is often the most important link in the construction of business models.

In this regard, many European and American countries have also launched a new model of "no reason to replace goods".

Obviously, the implementation of this model has aroused many heated discussions among many domestic businesses.

According to the current domestic shoe market in China, there are obviously few businesses that can do so.

But its development prospects are still attracting the attention of the industry.

The business model construction and problems of chain shoe city

Needless to say, the profit mode of business channel directly determines the external performance of its business mode.

Under the current market environment has undergone major innovations in the derivation of the major manufacturers are bound to adapt to changes in the channel to gradually create a business model suitable for their own development.

Especially in today's business system with homogenization as a common disease, many shoe companies' marketing models are irresistible to the current situation of the industry, thus falling into the dilemma of declining marketing strength.

Therefore, the business model innovation of enterprises also has some limitations.

In the absence of innovation in business mode, if enterprises fail to find a business model suitable for their own development, they will indirectly lead to frequent changes in their business strategies because of the changes in the market mentioned above. In the long run, they will inevitably affect the development and profitability of the entire enterprise.

For example, for the current sales channels, franchised stores, flagship stores, footwear supermarkets, retail terminal stores, chain shoes city and other channels are all brilliant.

Among them, the effect of chain shoe city in the sales of enterprises is most obvious.

In the current market, marketing experts give chain shoes city a very clear market profit or not planning boundaries, that is, the building of business models and innovation.

Many people will associate the expansion and expansion of their product schemes directly if they find that there is no smooth development of capital chain or product inventory.

But in fact, this is only superficial. The main reason is that its business model is out of order.

First, there are problems in the expansion mode. Two, there is a problem in the management mode.

For example, some irresponsible purchasers will buy some unsalable shoes when they are sold as salable shoes, but have not conducted any market research before, resulting in a sharp decline in sales of shoes.

Against this background, the purse of the purchasing business is obviously bulging, but the deficit of the company is large, and the risk management and control in the sales channel will also be a frequent occurrence of problems again and again in three places.

So, generally speaking, the shoe business mode is necessary for practical scientific innovation. It does exist a lot of market development space, but at the same time, it is also difficult to avoid certain constraints.

Therefore, we are eager to remind the shoe industry to polish their eyes in a timely manner to treat the business model of shoes enterprises dialectically and try their best to realize their scientific operation.

Admittedly, in this respect, some enterprises in China do quite well.

The classic playback of Wenzhou women's shoes is unique to BELLE.

Speaking of the city of Wenzhou, when we talk about Wenzhou shoes, we immediately think of women's shoes.

Wenzhou women's shoes in the domestic shoe manufacturing industry can be said to have considerable influence and reputation.

Such as BELLE, Saturday, Daphne, bath, he and so on, once became a brand of Wenzhou women's shoes.

Then why are these women's brands developing so strongly and having such a large market space? In the end, their main businesses have certain scientific planning in the business mode construction, thus driving the brand of their women's shoes to take off.

There is no doubt that these women shoes can well integrate the advantages of Wenzhou's local traditional industries into cultural creativity to a certain extent, and actively put the most fashionable elements in the market into the design of brand shoes, and import the latest marketing mode in the market to the sale of products, thus creating a myth about the leading business model of Wenzhou women's shoes.

It is worth mentioning that BELLE is an enterprise that BELLE owns 4 of the top 10 brands in the market, and its company has more than 30 international famous brands in China, and the company has continued to scientifically deploy market terminals to enter all major national department stores.

To be more exact, consumers can see the brand of women's shoes in BELLE's large department stores.

Although there are different brand counters in the department stores, the brands behind them are actually owned by BELLE.

For example, in some shopping malls, some women consumers are not interested in BELLE brand, but prefer Staccato. Finally, although she chose Staccato instead of BELLE, she actually chose to choose BELLE's products.

Or, from the point of view of advertising, BELLE's efforts to launch are obviously small, but it has firmly controlled the most valuable retail front-line sales, captured a lot of consumer groups, and fully controlled the pricing power of products.

It can be seen that the construction of a business model of an enterprise has played an irreplaceable decisive role in the overall development of an enterprise.