Expose How Traditional Shoe Companies Manage And Manage E-Commerce

In today's world

It can be imagined that the future society is like this: enterprises without e-commerce will face the situation of no business.

Traditional footwear is made.

The first awkward choice: how to introduce talent decision making.

Many manufacturers began to develop self-contained brands, wading in e-commerce, and the source of e-commerce talents comes from two choices: training or recruiting.

Among them, the internal training needs more time and energy. Many companies choose this method, often in the first half of the year after entering Taobao platform, or half a year.

In this way, the loyalty of employees is very high, and the development of enterprises can be steady and steady.

The second is external recruitment.

Nowadays, e-commerce talents are eager to be scarce. Every day, they recruit large numbers of talents to promote e-commerce.

Against this background, many enterprises have invested heavily in the big market of e-commerce, and have invested heavily in recruiting talents to enter their own Taobao mall to make e-commerce platforms.

The second awkward choice: how to manage and manage.

The main business models are three business models: 1, independent management, 2 outsourcing to professional e-commerce companies.

3 by professional managers to run management.

The first one, compared with what everyone can understand, such as mr.ping, seven grid, Han Yi Su and so on, are all typical examples of their own independent management.

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The second clock is outsourced to other professional e-commerce companies. Now, there are several famous examples, such as American electrical appliances, and Bo Yang home textiles, which are all successful examples of sales being over ten million level.

The third is from the Taobao platform (plus the pat platform operation better), engaged in e-commerce for more than 4 years, there are successful e-commerce cases of elite talents, independent of the establishment of an electronic commerce department to manage the mode.

This is a method that is in the top two ways. Its advantage is outsourcing several steps. The enterprise also has its own control and management right, and the risk is controllable, so as to avoid the risk and pressure of the company manager running and managing completely.

The third awkward choice: the main domestic or foreign players.

Now a lot of foreign companies are beginning to feel the pressure of domestic inflation, the appreciation of the renminbi, and the rising raw materials, and the rise of cheap labor in East Asia, such as Vietnam and India.

Began to aim at the country.

But it is not reconciled to the big cake in the world's largest consumer market.

There is also a Alibaba to do the Chinese station want to do the international station (that is, to do foreign trade indecisive).

The fourth awkward choice: how to locate the choice of your product.

Domestic small and medium shoe enterprises have many large and medium sized brands, some of which are made by stalls, originally processed by generations, and now they want to make their own brands. One choice is small size and slow development.

The second option is to find someone else to invest in a good brand to operate an e-commerce department independently.

But it distracts a lot of energy and time.

In addition, investing tens of millions or even millions of high businesses is not practical.

In any case, e-commerce is the current hot industry, increasing at the rate of more than twice a year, has become an unstoppable trend.

At present, the proportion of online shopping in China is still very small. The proportion of Korea's online shopping economy to GDP of its own country can be 70%-80%, while that of mainland China is less than 4%.

Footwear enterprises as China's most active small and medium-sized enterprises are facing such an awkward choice, we must plan their own electricity suppliers according to their own circumstances.