The Rise Of Winter Clothes Swept The Market &Nbsp; The End Of Cheap Clothing Era.

The price of clothing raw materials (cotton) has jumped sharply since the second half of last year. However, reporters visited various stores in Beijing and found that the price of winter clothing is still rising this year.

As winter draws near, many people in Beijing are ready to buy new cotton padded clothes. However, in the new world, Cui Wei Department store, new Dongan market, the wholesale market of the zoo, the blue market, or the hawkers on the street, the prices of winter clothes have risen to varying degrees.

Reporters saw in the major department stores that the prices of winter clothes of various brands were rising, and a cotton padded jacket was randomly picked out. The price was four figures. It was very difficult to find a winter dress less than 1000 yuan.

Not only winter clothes so, the price of autumn clothing is also high, the reporter saw in the mall, teenieweenie2011 autumn long sleeved T - shirt priced 499 yuan, 50 percent off after 249 yuan, and last year the original price of similar styles of only 258 yuan.

In Beijing

Costs rise sharply

Reporter inquired the professional website to know, since October 2010, the cotton price has been singing the triumphant song all the way, until this year March, the domestic cotton price has broken through the 30 thousand yuan / ton mark, has reached the highest value in ten years.

But then cotton prices began to go down all the way to 19 thousand yuan / ton.

According to the insiders, many textile enterprises are still in the stage of de stocking. The main reason is that cotton prices have risen sharply last year, cotton mills have hoarded cotton in large quantities and expanded production capacity, and cotton prices have fallen sharply this year, far exceeding the general expectations of manufacturers.

{page_break}

The cost of personnel also directly led to the rise of clothing prices.

Reporters in the Xidan national great world, sky blue goods and other markets see a lot of stalls are posted recruitment, shopping guide, staff notices, a factory representative said: "this year, the salaries and benefits of employees have also risen a lot, skilled workers to high prices, low price, but a few days away by others. New novice is cheap, but nothing will be done, but not many days to raise wages, this year has risen hundreds of, but still lack manpower."

The supply system of manufacturers has also led to the rising cost of agents.

It is reported that most of the down garment manufacturers and agents do not adopt the cooperation mode of "first supply and then fight", which increases the operating cost of agents.

The cost added by the manufacturer and agent is finally superimposed.

Are prices still rising next year?

Will next year suffer the same price rise as winter this year?

Liu Hui, chief consultant of Beijing Zhao Yi Business Consulting Co. Ltd., believes that in theory, next year, it will not experience another price surge this year.

Considering the cost factor, the price of autumn and winter clothing is rising. Meanwhile, the high priced inventory purchased by garment enterprises is also digested. Nowadays, the prices of clothing raw materials such as cotton have basically stabilized or even dropped substantially, and there will be no big fluctuations.

As for the labor force, with the shift of the recruitment target to the areas where the cheap labor force is concentrated, the labor cost has been alleviated, making labor costs not further increased.

"The winter clothing market is going up too fast this year, and the next one or two years will be a callback process."

Liu Hui said.

Industry experts said that although there is a callback process, raw materials, labor, logistics, warehousing, advertising investment, channel construction, shop rents, water and electricity costs rise is irreversible fact, the rise of rigid cost makes the era of cheap and cheap clothing is coming to an end.