Criteria And Techniques For Selecting Exhibitions

When choosing an exhibition, all enterprises should combine themselves. Exhibitors The key points are as follows:

Exhibition nature:

According to the purpose of the exhibition, it will be divided into image exhibition and commercial exhibition.

According to the industry setup, it will be divided into industry exhibition and comprehensive exhibition.

According to audience composition, public exhibition and professional exhibition.

Press Trade The way is divided into retail exhibition and order exhibition.

According to exhibitors, comprehensive exhibition, trade show and Consumption Exhibition And so on.

In the developed countries of Europe and the United States, the exhibition boundaries of different properties are quite distinct. Nevertheless, exhibitors should also choose carefully according to their own needs.

Popularity:

With the development of the exhibition industry, every industry has developed its own world-renowned exhibition as a place for buyers to compete. For example, the spring and autumn consumer goods fair in Frankfurt, the MACEF exhibition in Milan and the industrial exposition in Hannover. Generally speaking, the higher the visibility of an exhibition, the more exhibitors and buyers will attract, and the greater the likelihood of transaction. If you want to take part in a new exhibition, it depends on who the sponsor is and whether it has a certain appeal in this industry. However, famous exhibitions tend to charge higher fees. Even so, the effect will be better than attending the unknown exhibitions.

Contents of the exhibition:

One of the major characteristics of the contemporary exhibition industry is the increasing specialization, that is, the exhibition with the same theme can be subdivided into many minor professional exhibitions. For example, it is also an exhibition about beverage, which is the product of different products on display. It may also be the raw material of the product, it may also be the production equipment, or the packaging material or technology. Therefore, business must be clearly understood in advance so as not to "go astray".

Time:

No matter what product has its own life cycle, namely, newborn, development, maturity, saturation and decline these five stages. There is a certain regularity between exhibition efficiency and product cycle. For the general product, timely participation in the development and development stage will get twice the result with half the effort. In the mature and saturated stage, the effect of the exhibition may only be twice the result of half the effort; if it comes to the recession, it can only be wasted.

Location:

The final purpose of the exhibition is to sell products to the region or through the exhibition to all parts of the world. Therefore, it is necessary to study whether the host area and the surrounding radiation area of the exhibition have their own target market. Is there any potential purchasing power? If necessary, conduct market research first. Some people want to go to the African continent to sell shoes. The idea is unquestionable and logical. The African continent fever is a good market for promoting this product, but it never occurred to me that residents in this area are accustomed to wearing shoes at all times.