Sales Report Of Golden Week In Department Stores

Wuhan

During the National Day golden week, not only the Wuhan people, but also many foreign tourists came to shopping in the major shopping malls, and the shopping malls initially estimated that the consumption of the foreign customers accounted for almost 40% of the sales.

2.5 hours spent nearly 20 thousand yuan.

Foreign guests are generous.

On the afternoon of 3, in the Wuhan International Plaza, the reporter met three ladies who were carrying 5 shopping bags. She claimed to have come from Ezhou to purchase large quantities. She went to 3 p.m. at 12:30 and spent nearly 20 thousand yuan.

According to their plan, they stayed in Wuhan that night and went to Ezhou after second days to go to Han street.

National Day holidays, such foreign blood spinner, frequent Wuhan shopping malls.

In the neighbouring parking lots of Guoguang, Wuhan Guangzhou, Qunguang and Han street, many vehicles are licensed in Huangshi, Ezhou, Xianning, Huanggang, Hunan, Henan and other places, and administrators say that during the holidays, the foreign cars in the parking lot can account for two or three.

The International Plaza said that VIP customers who came to shop during the national day had 1/3 from other places.

I love buying things that I can't buy locally.

Luxury is preferred.

"Foreign customers are now an important source of tourists in Wuhan shopping malls."

People from the World Trade Plaza introduced a sample survey of Hankou Liberation Road - Air Road business district. The results showed that about 50% of the business circle was tourists from other places.

The International Plaza personage said: "in the past half a month, we have done three major events, including a VIP customer in Huangshi, three times.

Foreign passenger flow to Wuhan

Foreign customers have strong spending power, mainly buying local brands, commodities, luxury goods, high-end cosmetics, clothing, gold jewelry, household appliances and so on.

Centralized pportation of famous brand goods is super convenient.

Wuhan merchants are glamour

There are many brands in Wuhan shopping mall, which are unique to Hubei and even central China.

The two phase of the International Plaza opened up 1000 famous brands. Luxury goods are known as the most concentrated in the country.

Wuhan Plaza is the 75 top cosmetics brand in the world, including La Mer, Yuet wood and Armani. It is known as the largest and most high-end cosmetics District in China.

Han street once introduced the world's top 10 fast fashion brands.

Changing the central department store after the "tide core", introducing CHOCOOLATE to the first store in China, the world's third largest jewellery brand Pandora, France AGATHA accessories and so on also came to Hubei for the first time.

The functions such as food and beverage, entertainment and so on are more and more complete, and the outsiders have a family to go out and play.

Intercity railways, highways, high-speed rail, motor vehicles and other pportation systems are becoming more and more perfect, which provides convenience for foreigners to come to Han Dynasty.

Hangzhou shopping center: Golden Wednesday, the sales volume of large stores is over 100 billion yuan.

Although the "eleven" holiday was raining for the first two days, it cleared up immediately, and the passenger flow in shopping malls continued to flourish, especially in gold and jewellery.

According to the staff of several shopping malls, because of the sharp fall in international gold prices, it is now a short period of stability after the turbulence, so many guests are buying gold ornaments, such as Hangzhou Tower.

Jie Bai and other jewelry stores increased by 40%-60% compared to the same period last year. Zhou Dafu, Zhou Shengsheng, Lao Fengxiang, Liu Fu and other shops sell gold jewelry very well.

At the same time, watches and high-grade jadeite also do not lose popularity, Hangzhou Tower OMEGA counters, 30 thousand -5 million watches can be sold more than 20 yuan a day, "eleven" long vacation for the first three days, OMEGA's single day turnover is more than 1 million yuan, and five or six million yuan of jade also sold five or six, are from Zhejiang province guests to come to consumption.

Business analysis, the property market downturn, coupled with the stock market has been depressed, a lot of money nowhere to go, so they poured into gold jewelry and watch investment, so the long holiday gold business will be so hot.

Hangzhou Jie Bai combination 93rd anniversary shops, from September 28th, launched a "40 hour shopping" large-scale promotional activities, to reduce the full delivery, raffle and other activities to attract consumers, sales rose sharply, sales in September 28th to achieve 12 million 110 thousand yuan, an increase of 171.7% over the same period.

According to statistics from Hangzhou City Trade Bureau, sales volume of seven monitoring sample enterprises such as Hangzhou Tower, department store, Yintai department store Wulin store, Yintai department store West Lake store, Jie Bai and so on during the holiday season has increased to varying degrees, especially in Yintai West Lake store, Qingchun store and Liqun store, which have achieved a higher growth rate of 24.9%, 48.9% and 22.1% respectively.

On the other hand, the scale of shopping malls is also expanding, and the business brand is also increasing.

During the golden week, Hangzhou Tower, Hangzhou Jie Bai, Yintai Wulin store sales exceeded 100 million yuan, Hangzhou Tower seven days sales volume of up to 166 million yuan.

Tianjin shopping center: Tianjin's 21 department stores, 420 million

The "eleven" golden week has passed, and the department stores in several major business circles in Tianjin have achieved sales success.

According to the data provided by the city Department Store Association, the sales volume of 21 department stores in Tianjin friendship mall, Lotte Department store, Binjiang commercial building, Zhongyuan Department store and gold Yuanbao commercial building reached 421 million yuan.

During the golden week, major department stores in Tianjin have launched major promotional measures to seize the holiday market.

Friendship stores, friendship Xintiandi, friendship capital and other 6 department stores have launched three series of reward activities, including "American purchase", "benefit shopping" and "enjoy shopping". In addition to enjoying the "new product 20 percent off" discount, the customers can participate in a series of excellent activities such as the world's first line brand new autumn and winter debut, brand appreciation, new product release show, men's brand day and so on. Department stores' "full reduction" activities have created a new high in this holiday season, and some shopping malls have even sold the "full 200 reduction 150" sign of autumn products.

This year's golden week, jewelry and gold jewelry sales have become a major attraction.

All businesses are gripping the trend of continuous decline in international gold prices. They have given the festive market to thousands of gold ornaments, and the number of domestic brand gold ornaments has dropped to 373 yuan / gram. The domestic gold bars have been reduced to 352 yuan / gram. Some brands have reduced processing fees and reduced the total number of gifts, and the gifts have been presented. The sales of gold ornaments in the Central Plains department store on the first day of golden week exceeded 387 yuan.

Shanghai shopping center: Shanghai golden week three days, 60 shopping malls "gold" 1 billion

According to the sampling and monitoring of Shanghai commercial information center, the first 3 days of the National Day golden week, more than 60 key shopping malls in Shanghai realized sales of 1 billion 35 million yuan, an increase of 26.2% over the same period last year.

On the first 3 days of the national day, the shopping malls in Shanghai pushed various promotional activities to a climax. Sales of department stores and shopping centers increased by 28.4% and 16.4% respectively.

The new world city realized sales of 110 million yuan in 3 days, up 75% compared with the same period last year, leading the growth rate.

The first eight hundred partners realized sales of 140 million yuan for 3 days, an increase of 49.6% over the same period.

Bailian Group's 28 department stores jointly launched large sweepstakes, credit card rebates and other activities, strong gold absorption, 3 days to achieve sales of 440 million yuan, an increase of 27.6% over the same period.

Pudong shopping malls 5 chain stores 3 days to achieve sales of 20 million yuan, an increase of 22.5% over the same period.

Urumqi shopping center: "eleven Golden Week" supply and marketing boom

During the eleven golden week this year, all kinds of food, clothing and household electrical appliances were sold well in large and medium-sized shopping malls and supermarkets in Urumqi.

During the golden week, Urumqi's major business circles were full of people. Discount promotions, profits and anti coupons and many other preferential activities attracted a large number of tourists.

Ma Xiu, a citizen, said in an interview with reporters: "the festive atmosphere is very strong. Originally, I wanted to go shopping. When I got to the mall, I found that the discount was very strong. I bought a bunch of things, shoes, clothes, bags, and so on.

Li Yongdong, deputy store manager at Urumqi Friendship Shopping Center, told reporters that this year's sales volume exceeded the same period last year, regardless of the single day or the whole.

Last year, the 7 day holiday sales were 36 million 50 thousand, reaching about 37000000 by October 5th this year.

Last year, the best day was about 6500000, and the best one day sales reached about 8600000 this year. The increase was very large. The overall sales increased by 30% over last year.

Yichang shopping malls: sales increased by 20%, 30% from outside the city.

Yesterday, reporters visited various shopping malls in downtown Yichang, and learned that the sales promotion activities during the "eleven" golden week period made Yichang residents enthusiastic about consumption. Sales of major shopping malls increased by more than 20% over the same period last year or this year. The most popular selling products were jewelry, cosmetics and clothing.

The reporter learned from the China World Trade Center group that this year's golden week sales increased by 24% compared with the same period last year, and cosmetics sales increased by 15%.

Due to the low temperature of three weather before the gold week, the group's 3 brands in autumn and winter are in full sale, and the clothing category is up to 20%.

At the same time, every year, gold week is an important node of jewelry and gold consumption. In addition, the price of gold in the year before the National Day falls, the enthusiasm of the citizens to buy gold jewellery has increased significantly, and the increase of gold sales in International Trade Building or Cetra Building has doubled over last year.

The reporter learned from the times shopping plaza that during the golden week this year, the sales volume and sales volume of customers increased to a higher level due to the increase of sales promotion activities, of which turnover increased by 26% over the same period last year.

Reporters also learned that during the golden week this year, although customers in the urban areas are still the main force in the consumption of major shopping malls, customers from Jingzhou, Jingmen, Enshi, Shennongjia and other surrounding areas and Yichang's respective counties and cities account for more than 30% of the total customers. This proportion has increased by nearly 10% compared with last year.

{page_break}

Ji'nan shopping mall: Ji'nan commercial radiation 6+1 metropolitan area boosts Ji'nan high-end shopping malls

On the morning of October 7th, just after 9 o'clock, a car with "N" sign entered the underground parking lot of Hang Lung Plaza. Three adults came out of the car with a child. Their goal was Hang Lung Plaza, which is still one hour away from the opening of Hang Lung Plaza.

It was not until around 4 p.m. that the car pulled away from Hang Lung.

Eleven during the golden week, such scenes can be seen in many shopping malls in Ji'nan, such as Hang Lung Plaza, and so on. Behind this is the further emergence of Ji'nan's commercial radiation.

Reporters learned from several high-end shopping malls in Ji'nan that during the golden week, about 30% to 40% of sales were contributed by outsiders, mostly from 6 cities in Zibo, Tai'an, Laiwu, Dezhou, Liaocheng and Binzhou in Ji'nan metropolitan area.

More than 30% of the parking lots are for foreign cars.

"It is estimated that 30% to 40% of consumers come from other places."

On the afternoon of 7 June, the relevant person in charge of Ji'nan Heng Lung Plaza told reporters that during the golden week, the car park in the parking lot could not accurately count the specific number of foreign cars, but according to the observation in recent days, the conservative estimate is between 30% and 40%. "Dezhou, Zibo and other places are quite numerous, and there are many Beijing."

Although all of them can not give accurate data, many responsible persons of high-end shopping malls in Ji'nan have basically accepted the data in an interview with reporters on the afternoon of 7.

Ginza mall has always been an important representative of high-end shopping malls in Ji'nan. Its responsible person said that during the eleven golden week, about half of the cars in the parking lot came from abroad. "At weekends, the sales volume of Ginza mall is about 30%, which is the contribution of foreigners. The proportion of holidays in general holidays may be even higher."

There is no way to accurately count the data, but it is estimated that the proportion of eleven this year will be higher than in the past.

The new Ginza center harmony square opened in September 30th. During the eleven period, the daily traffic is very large.

The responsible person said that although located in the west, customers came from all sides of Ji'nan, "of course, the proportion of outsiders and Ginza mall did not Fabio."

However, the person said, "you can often see the foreign cars stop, and it is estimated to account for about twenty or thirty of the total."

The relevant person in charge of shopping mall, Wanda Plaza and other shopping centers also said, "during the eleven period, many customers came from the field."

It is worth mentioning that the opening of Ji'nan west station has further enhanced the radiation force of Ji'nan's business center city. The opening of large-scale commercial facilities such as Hang Lung Plaza and Ginza harmony square has provided a better consumption environment for holiday shopping of Ji'nan residents and foreign businessmen.

The three shopping centres are new.

People in harmony square said they had done a lot of publicity before the opening of the business, including targeted cities in the surrounding areas of Ji'nan.

During the eleven period of this year, the three shopping centers not only became the choice of many local people in Ji'nan, but many foreigners came to Ji'nan, and the most important destination was the three shopping centers. Many people stayed in a shopping mall for a whole day.

"Most of the scenic spots in Ji'nan have been seen before.

I heard that several new stores have been opened, and this is a special trip to the mall with wives and children.

On the afternoon of October 1st, at the Hang Lung Plaza, the reporter met a man from Tai'an who was watching a movie with his children.

It is understood that many people from the surrounding city of Ji'nan are traveling to the scenic area in the morning, shopping in the afternoon and leaving Ji'nan at night.

It can be said that this year's eleven golden week, the three shopping centers become Ji'nan's new "scenic spot".

The leaders of the three shopping centers also said that during the eleven period, it was quite hot.

Hang Lung Plaza official told reporters that the mall did not open until 10 a.m., but there were many cars coming at 9 o'clock. The parking lot in the parking lot before 11:30 was still full until about 8 p.m. there would be extra parking spaces in the parking lot.

During the eleven period, the reporters interviewed the three shopping centers, and found that the popularity did exceed the usual weekend.

Parking lot as a magic weapon

As mentioned by Heng Long, the parking lot in shopping malls has become a top priority for many car owners during the golden week. For shopping malls, parking lots have become a magic weapon to compete with their peers. "Customers can't stop coming if they can't stop the car, especially the outsiders, who are not familiar with the roads and parking lots in Ji'nan."

Perhaps it is precisely because of the opening of the three shopping centers that the number of parking spaces is one of their key publicity contents.

Nearby shopping malls also benefit from the big parking lots of the three shopping centers.

The parking spaces at Wanda Plaza are currently more than 2800, and the nearby Zhenhua people's shopping center has been facing the problem of parking. A person said, "now many people can park their cars to Wanda, and then go directly to the people's market, or visit Wanda first and then visit the people's market."

Suning and Guo Mei have a number of stores near Hang Lung Plaza, and the relevant people of two home appliance stores are speaking frankly. The opening of Hang Lung Plaza has not only brought popularity to Quancheng Road, but also brought about a lack of supporting facilities, such as the increase of parking spaces only by more than 780.

It is understood that not only is the shopping mall located in the core area of Ji'nan considering parking problems, but parking has become one of the most important issues in any shopping mall in recent years.

In September 30th, the newly opened harmony Plaza was equipped with 1800 parking spaces. The Ginza jade letter shop, which was opened shortly before, was also equipped with 1500 parking spaces.

In the western part of Ji'nan, Ji'nan Hualian, a leader in many years, has problems of planning less parking spaces when building Hualian Commercial Building in 90s of last century and opening Jiahua shopping plaza in 2002.

But after that, it built a more than 400 car parking lot on top of Jiahua building.

Ji'nan Hualian relevant responsible person has repeatedly said that later facts proved that the move is quite worthwhile.

During the eleven golden week this year, Hualian Commercial Street is full of daily traffic. It can be called the most popular regional business district in Ji'nan. The parking lot on Jiahua building is also "hard to find" every day.

"At present, there are not enough parking spaces in large shopping malls, which means that a large number of customers are outside the mall, and this part of the customers is relatively strong spending power."

Ji'nan Hualian official said that the parking lot played an important role, especially in the eleven Golden Week holidays and shopping malls launched large-scale promotional activities.

{page_break}

Hainan shopping mall: National Day golden week, foreign tourists become main consumers in Sanya

"Eleven" National Day golden week, due to the superposition of Typhoon "Na Sha" and the strong tropical storm "Niger", makes people travel, especially outdoor tourism, and many tourists use shopping to make up for their shortcomings.

In recent days, the shopping malls and duty free shops in Sanya have seen a very hot scene, with large counters crowded with foreign tourists.

This year's National Day golden week is the first golden week since the implementation of offshore duty-free policy. In the middle and early days of the holiday, it is affected by the rainy weather of the typhoon, which limits the travel of tourists everywhere. Many tourists spend time shopping to make up for the relative lack of outdoor playing time.

Foreign tourists have become the main consumer groups of major shopping malls in Sanya. After the Mid Autumn Festival, the consumption boom has started again.

Among many commodities, especially jewelry, Hainan products, island clothing and duty-free brand goods, Chinese and foreign tourists are very popular.

At 10 a.m. on October 6th, reporters visited Jiefang Road's Tianhong, pearl and other major shopping spots, and found that customers in all major shopping malls were everywhere and full of popularity.

In Sanya shopping malls in Jiefang Road, reporters in various stores, shopping malls and other prominent positions can be seen to welcome the National Day "62% off", "the whole field strength 42%", "full 2000 minus 600", "buy one get one," and other promotional billboards, greatly stimulating consumer desire to buy.

"During the National Day golden week, there are more than 10000 visitors in the duty-free shops every day."

Sanya duty-free shop responsible person said, in order to meet the golden week of tourism, the store will increase its stocking volume to 5 times that of weekdays, especially if consumers like perfume and cosmetics, and there will be no shortage of goods and goods. The opening time will be adjusted from 9:30 a.m. to 9:30 at 9:30 a.m., in order to avoid tourists waiting for too long checkout time, shops will specifically train cashiers, simplify checkout procedures, and control each visitor's checkout time in 2 minutes and 15 seconds. In order to avoid safety problems caused by excessive number of shops, there are 120 ambulances directly guarding the store.

Guangzhou shopping malls: Guangzhou eight major department stores National Day Nuggets 740 million Wuhan sales increased by more than 20%

The National Day holiday has always been a "gold content" for businessmen. The sudden cold air this year has driven consumers' desire for shopping.

New express reporter learned yesterday that Guangzhou's eight major department stores (Canton, friendship, Tianhe, East, modern, Xinguang, China, Dongshan) golden week sales totaled 742 million yuan, an average growth of more than 20% over the same period.

Guang Bai relevant responsible person believes that consumption this year showed blowout, indicating that the public is optimistic about the market at the end of the year.

Autumn and winter clothes are most sought after.

It is reported that autumn winter clothing has been fully sold during the golden week, and leather boots, scarves and even leather clothing have become the "dark horse" of this holiday sale.

The reporter sees in the shop of Guang Bai Beijing road. There are many customers waiting outside the fitting room. Many customers say they have been waiting for more than 15 minutes.

According to morden, sales of autumn and winter clothing increased by 46% compared with the same period last year, and leather boots increased by 50% compared to the same period last year.

Xinguang said its autumn sales increased by 48% over the end of September.

Besides the autumn and winter clothing, gold and silver and luxury goods are also the focus of sales.

Dongshan Department Store official said that by the sharp fall in international gold prices and the impact of the wedding season, Dongshan Department Store in October 1st gold and silver sales exceeded 5 million 500 thousand yuan, refreshed a single day sales record.

Besides gold and silver, sales of luxury goods are also good. Sales of luxury goods increased by more than 30%, while friendship also indicated that sales of some luxury brands increased by nearly 35% over the same period last year.

Department stores take advantage of Tourism

As the "card effect" of Yangcheng tourism is getting stronger, Guangzhou's business is also gradually benefiting, while the merchants on the new axis are the first to taste the first taste of tourism.

Reporters saw in the flower city square, many tourists take advantage of free activities, to the shopping mall shopping mall near the flower city, spoils are bigger bags, sightseeing, shopping two.

Reporters also learned from Guang Bai that during the golden week, the number of local license plates and the number of foreign license plates in the GBF Pearl River New Town store car park has been evenly distributed, and the number of foreign license plates has increased by 20%-30% over the same period.

Friendship also indicated that the holiday effect of Zheng Jia and Guo Jin two stores was obvious, and the guests from the surrounding cities of the Pearl River Delta accounted for a large proportion.