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Double Star Of National Brand: Leap Development Under Sports Marketing

2011/9/23 11:12:00 21

Entering the Double Star Cultural City, we can see many sports related photos. From the heroic posture of Lang Pingdeng's "iron girls" in 1980s, the two star tires combined with the national automobile enterprises to form a team of Wei Lin double star in Dakar. After 2005, the title of the World Cup Badminton mixed group Championship was named again in 2011, and the double star was once again named the world's top event in badminton world in 2005.

And these pictures correspond to one pair of double star sports shoes and one outdoor product, which is accompanied by "Shenzhou" roaming through the space "double star" space shoes.

It is easy to see that the newly developed double star Dengfeng outdoor products, or the traditional double star professional sports shoes and double star high-end sportswear, fully reflect the spirit of the two stars in pursuit of high quality.

As a famous sports brand enterprise, the support of China's sports industry has been sparing no effort.

Since 1980s, the two stars have fully supported the sports industry, made a contribution to the development of China's sports industry, and set up a new image of the Chinese national brand.

Sponsorship Sports

Start with a pair of volleyball shoes.

In 1984, the two stars opened the first stage of Chinese business community. The first one held a press conference in the name of the enterprise. At that time, more than 50 journalists from central and provincial cities were sports journalists. Since then, the two stars have begun to develop sports matching products.

Konductra

President Wang Hai sees from TV.

Five consecutive championships

When the women's volleyball girls wear Japanese brand shoes, they decide to make Chinese own brand volleyball shoes for girls.

After the "hundred day battle" between the workers of the two star factories, Wang Hai finally came to Beijing with his double star volleyball shoes.

But at that time, limited to the conditions of Japanese sponsor, double star brand could not appear in the competition.

Since then, there has been a story of the Chinese women's volleyball team Zhang Rongfang walking on the court with double shoes. That's because during the usual training, because of wearing a pair of star shoes, they are accustomed to playing. In order to continue to play a good competitive state, Zhang Rongfang insists on wearing double star shoes. She has to tie the Japanese brand logo on the double star shoes to participate in the competition.

After the Chinese women's volleyball girls wear pair star training shoes, the double stars develop soccer training shoes, basketball shoes, table tennis shoes, badminton shoes and so on.

At the same time, the double star also gave the "Ma Jia Jun" which is in the low valley to give dual star sports equipment.

The two stars first set up a professional badminton club in China, and set up a two star basketball club with advanced military sports industry.

Chinese women's basketball team Zheng Haixia, national table tennis team Cai Zhenhua, national badminton team Li Yongbo and other famous athletes ride through the double star shoes and win the match.

The two star made 54 centimeters of shoes for the Chinese men's basketball giant Mu Tiezhu. The double star brand has been improving with the development of China's sports industry.

Speaking of support for the sports industry, Wang Hai said: "sports is a matter of the whole nation and needs the care and support of the community. The two stars are enterprises that produce sports shoes. They have the obligation and responsibility to make their own efforts for the development of sports."

Olympic Games

Enter the high-end sports marketing

In order to carry forward the Olympic spirit, Beijing bid for the success of the 2008 Beijing Olympic Games. Double star hired world famous painter and outstanding designer Bilic as an international economic development consultant for the development of double star products, which further promoted the image of sports products.

In 2000, the Bilic Museum of painting was called "Olympic painter" in Sydney. 26 models from China displayed the "double star Billie" series of sports products and won the cheers of the audience.

The two stars supported Beijing's bid for the 2008 Olympic Games with high quality products, and accelerated the pace towards the international market with the help of the Olympic Games.

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January 1, 2008 is the first day of the launch of CCTV Olympic Channel. The double star champion of the Chinese youth champion, the 31 foot racing competition, is the first to be launched. In May 2008, the Olympic torch will be delivered to the Mount Everest. The two stars provide positive support and support for the Olympic flame to Mount Everest.

In January 20, 2011, the thirty-third China Dakar automobile rally, China's 15 star fleet, successfully completed their 2011 Dakar rally and successfully arrived in Beijing.

In the ten days of the devil's race in Dakar, the two teams of Wei Lin have experienced bad weather and complicated road conditions, and achieved good results through effective teamwork.

China's independent car brand, China's own tire brand Twin Star tyre, once again proved its own quality in the world's largest and most difficult racing vehicle cross country rally.

In 2011, the two stars continued to sponsor a series of sailing events such as the Qingdao International Sailing week and the clipper world sailing competition. Following the naming of the World Cup Badminton mixed group Championships in 2005, the double stars again named the badminton top event in the world. They fully demonstrated the passion and strength of being a national brand and leveraging sports and constantly moving towards the world, showing the spirit and boldness of the Chinese national brand.

Spanning development

High jump of sports brand

In the production workshop of double star, we have seen the high-end customized shoes launched by two stars, one pair of shoes looks the same, the characteristic is distinct.

The staff said that only a picture of a loved one or a friend was required by the customer. They would print the pattern on the shoes according to the requirements of the customers. Each pair of shoes was different and personalized.

And relying on their own technical conditions, the staff told reporters: "a pair of shoes orders we dare to answer."

In early 1980s, according to the requirements of Wang Hai's "creating Chinese own brand", the two stars independently developed "China's first pair of high-end sports shoes".

The shoe's unique structure design, advanced rubber formula and processing technology, the product's performance surpasses the similar products abroad, is the first pair of high-grade sports shoes made by cold sticky technology in China, and the birth of "the first pair of high-grade sports shoes in China" has fought for the country and has been fighting for the people.

Today's Double Star Group has successfully developed "Shenzhou VI" and "Shen seven".

Space shoes

"And formed a serialization of professional sports shoes products.

Professional sports shoes such as double star professional basketball shoes, professional football shoes series, professional volleyball shoes, professional table tennis shoes, professional tennis shoes, professional badminton shoes, professional running shoes and other professional sports shoes, use material mechanics technology, biomechanics technology, human engineering technology, 3D laser measurement technology and many other core technologies, which are more in line with the needs of professional sports, and make your sports life more exciting.

Double star clothing is divided into six categories: professional sports series, urban light sports series, leisure fashion series, navigation series, golf series and celebrity series. It is based on sports, leisure, health and happiness. Its style is simple and generous, its color is bright and dynamic, and its fabric is healthy and safe. It highlights the high-end image of the sports and leisure brand of double stars.

Explore outdoor and enjoy life.

The double star Dengfeng outdoor mountaineering shoe converged on the experience of many years of shoe making for the two stars, integrating the sophisticated tire manufacturing technology, with unparalleled grip and abrasion resistance.

Outdoor outfits are made of hi-tech fabrics with excellent perspiration, breathability and waterproof functions. They bring surprises to fashion lovers who are keen on leisure sports, outdoor sports, field sports and adventure sports.

Undoubtedly, the brilliant course of the double star and China's sports has shown the strong strength of Wang Hai, a famous entrepreneur of the whole country, to revitalize China's sports undertaking and the strength of the two star brand, showing the spirit and boldness of the two stars supporting sports, winning glory for the country and competing for the nation.