Matters Needing Attention During Product Exhibition

Display is not a description of product characteristics, but a desire to stimulate customers to decide to buy.

1, the meaning of the exhibition

Display refers to giving customers a full understanding of the appearance of products before they are brought to the product.

2, the factors affecting the display:

The product itself;

Sales staff feel and display skills for customers.

3, the advantages of display:

The display process is a process for the customer to understand and experience the interests of the product, and is also a salesman's interest in the product.

The sales staff display the following two advantages:

Customers have been willing to spend a while listening attentively to salesperson's instructions.

The salesperson can explain and demonstrate the characteristics and interests of the products in a sequential, logical, focused and complete manner.

4, the criteria for display:

To express and pass through the characteristics and interests of customers according to their needs.

5, taboo of exhibition:

Only do demonstrative operation and explanation of product functions.

6, the type of display

You can perform activities in the following ways:

Request customers to agree to move the product to the customer's display.

Invite customers to display in the corporate showroom.

Organizing exhibitions and inviting customers to participate.

7. Preparation before presentation

Preparations can be made from three aspects before the exhibition:

Products:

Prior inspection to determine the quality and performance of the product is up to standard.

If you want to show it to customers, you should confirm the conditions of installation, such as power supply, location and operation space.

Preparations for spare parts, such as projector display, must be equipped with spare projection bulbs, so that the display will suddenly break down.

Check whether display supplies are ready.

Venue:

How to display the venue.

Ready to welcome visitors to the Kanban, such as "welcome general manager to visit the venue."

Salesman:

Clothing and appearance.

Invite appropriate friends to visit the exhibition.

Mastering customer needs in advance.

Exercise presentation speech.

For high tech products, you may also need an expert who works with you.