The Most Unpopular List Of Clothing Brands Is &Nbsp; Only Won The Championship.

What clothing brands do female consumers choose when shopping?

Because different people have different tastes, even attractive brands will have consumers who don't like it.

Consumers walk in

NO. does not like brands

1. ONLY

2. ZARA

3. mus bond

4. ladies' house

5. ah Sang Na

6. other

Why NO. dislikes a brand?

The quality is too poor.

Style doesn't follow me.

The connotation of the brand is not enough.

The clerk has a bad attitude.

Others

In the course of the investigation, ONLY was mentioned by many consumers.

ZARA ranked second, 6 consumers simply did not want to enter ZARA store, the bees feel that ZARA shopping is too much like a supermarket: "I like exquisite clothes, in the" big supermarket "to buy clothes to let me have no joy.

The leisure wind of mus bond is less popular, and 5 respondents will not buy them at the age of 25-30.

Asana's loveliness and Lady house's pink and tender are not what most people like.

Opinions vary: why do female consumers do not like these clothing brands?

"Quality can't be so bad".

"Why so many poor quality clothes can be sold that expensive, and so many people to buy, really do not understand!" fish extremely pursuit of the quality of clothes, she can regardless of whether the clothes are big, quality is the key to buying clothes.

The quality of ONLY, ZARA, Asana and other brands has become an important reason why respondents are unwilling to buy them.

"ZARA, ah...

After all, their clothes are not cheap. They can't work so poorly. I usually like clothes with decorations, but their home accessories are not easy to fall out or wear easily, and I have to check the thread of clothes carefully when I go home. "

The little devil thinks that as long as ZARA can lift the quality of the clothes, he will buy his home clothes.

But there are exceptions. Xiao Hao is an absolute fashion person. "Ochirly's clothes often have different problems after I have crossed one or two times. It is not normal for ochirly to wear a knitted sweater without a pilling. The service attitude of her family is not so satisfactory, but I just want to buy ochirly clothes."

37 of the 50 consumers are emphasizing quality problems.

"

The respondents with more literary and artistic styles are very particular about the style. They have a clear definition and standard for their favorite styles, and they will never buy their own style.

The flavour of cocoa, which is very tasty, likes loose and comfortable cotton clothing, and the street fashion style is totally out of line with her.

"The selling point of ONLY's clothes is exactly what she does not like, such as a simple shirt. If she does not add the decoration of ONLY design, she will like it very much, but she will give up her shirt because of these decorations."

The style that ONLY wants to pursue is what cocoa avoids. The style that ONLY wants to break is cocoa's pursuit, a pair of incompatible contradictions.

"The lady house's clothes are tender to the eyes." when I was in junior high school, I thought that the picture album of the ladies' house was very beautiful, and the models of the ladies' houses were beautiful. My style and the ladies' house were too irregular, but in general, the brand did not match their selling price.

Like the wind in Europe and America.

We are all growing up. The clothing stores that we used to like may not want to step in now, but the brands that chase us, such as JEANSWEST, and so on, are gradually away from our sight.

"I am a very attractive woman now," said the dragon. "These clothes are sporty and casual, and the price is also cheap. It should be what the students like. To buy sportswear or to choose Nike and Adidas, these are more fashionable."

But as an Asian high school student in Beijing, Ya Jing said, "the students around me are not willing to buy the clothes of the brands of mats, bang Wei and JEANSWEST. Now we all like to walk in the mature wind. We usually wear school uniforms. It is very difficult for us to get rid of our uniforms on weekends and of course dress up beautifully."

Now the aesthetic of students is quite different from that of the previous generation.

Wen Fei, who is quite well developed, is nearly 30 years old. "Ah Sang Na Tai Kai wow," I have accepted incompetence for it. I am old.

She was very intolerable to her old age. She said, "what clothes should be worn at any age, and don't confuse your age."

Each person's style is different, and one style can't satisfy all kinds of consumers. A brand is only a successful brand if it grasped the group of consumers who like their style.

"I love sentimental brands."

I once liked the style of early Asana, and bought a knitted sweater and a pair of trousers. As a result, the two pieces of clothes were never bought because of their poor quality and poor shape.

But when she discovered that her family's clothes became a cat's main dress pattern, her cat control complex rekindled interest in the brand. However, "since the cat's theme design, it should reflect the love for cats". For this reason, she went online to see if Asana had any activities to help the stray cats, and she was disappointed. She once asked a person in charge of a small animal rescue organization, the other side said, "we once looked for Asana, but they refused."

So I haven't bought Asana's clothes yet.

Reporters recently searched the Internet and did not see Asana's involvement in rescuing stray cats.

Although not all consumers will be concerned about the emotional marketing of the brand, the love of cat owners is sure to be full. Choosing cats as the main pattern has nothing to do with cats. It may be the reason why some cat lovers give up Asana.

This is probably a relatively unsuccessful marketing case.

In Japan, Guizhi station on Guichuan railway line in Wakayama county is full of vitality because of a "cat stationmaster" named Xiaoyu.

According to statistics, the traffic volume of Gui Zhi railway station increased by 55 thousand people in 2010.

Those who came to see "Xiao Yu" before and the sale of related products brought a profit of 1 billion 100 million yen to the local economy.

The annual salary of "Xiaoyu" is cat food, and tenure is lifetime employment.

Emotional marketing is both a way to earn tears and earn money. The brand that has injected humanistic care and cultural connotation can attract many loyal customers.

Also a cat, can only be a pattern, can also become a human emotional appeal......

Editor's note: there are many reasons why consumers do not choose a brand. A small detail may affect the impression of the brand in the consumer's mind. Brand names, shopping guide's expression, store's music style, shop decoration and so on may all become the reasons. Put quality first, grasp the brand style of oneself, pay attention to the cultural connotation of the brand, don't careless small details, seize these, and perhaps catch the consumers' stomach.