Chen Tianqiao: Capital Giant And Human Feelings Dwarf

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There are two main points that make people puzzled. First, Chen is not born in a grass-roots way. When he graduated from a prestigious school, he studied economics, and when he was a student union cadre, he should have a certain humanistic spirit. He was even regarded as a representative of China's emerging entrepreneurs. How could he be so radical as a knife?

Second, Shanda has now become a "public enterprise", and every move will receive feedback from society. As a media enterprise, it is the most important thing for them to understand the significance of these feedbacks to enterprises.

How could such a storm break out?

The only reasonable explanation is that the business logic of Chen's business has been deeply permeated with a deep belief in capital.

Chen Tianqiao's grand success in online games has accumulated rich capital, and backed by the NASDAQ capital market, it has undoubtedly gained more powerful capital support.

Therefore, he has the power to hold high capital rods, attack and merge everywhere, and bring different media enterprises into their own territory.

The huge media empire that capital operation polymerized earned Chen's reputation as "strategist" and made it more convinced of capital strength.

Once we believe in capital, business will become a speculative game with money and barter.

It's better than anyone else to be brave and brave.

Between buying and selling, the human nature behind the business is thrown aside, and the desert of human nature also arises naturally.

In fact, there has been no shortage of capital thinking in Chen's action.

After winning the applause of capital aggregation, the sequel was always cleared by the founder, the founder's share was diluted, and the founding team was kicked out.

From grand game CEO Li Yu to Sheng Yue advertising CEO Zhang Yu, from Hua Ying Sheng CEO Long Danni to winger Xu Zhaojun, from grand online COO Bian Jiang to Shengshi Jiao Yang CEO Xu Leilei, from cool 6CEO Li Shanyou to Vice President Hao Zhizhong, Zeng Xing Ye......

Which one of Shanda's resignation executives has no relentless capital?

Chen Tianqiao's idea of creating a media empire is no problem. But how can he achieve his "Disney 2" ideal with strategic investment in financial investment?

In this case, he overlooked the most important point of business logic: business is operated by people, leaving the concern of human nature, and the business gained through capital operation is just like a few blocks. It looks interesting, but the building is not able to withstand the wind and rain.

As a result, Shanda began to lose its strength in every aspect of its "whole industry chain". Therefore, in the process of "professional manager" dream team (mostly pformed by entrepreneurs), it happened again and again.

Some media described Chen Tianqiao as a "big parent", behind the scenes, and everywhere, trying to control the grand kingdom. Some media described Chen Tianqiao as a "gambler".

In fact, there is an inherent connection between the two: on the one hand, because of the power of believing in capital, Chen Tianqiao disdains to do the product itself, but emphasizes the capital operation, and the capital strength itself becomes the "parent" who controls the whole situation. It is precisely because the big patriarchal system has infiltrated into the corporate culture that Chen Tianqiao's "gambling behavior" will become increasingly fierce, strong buying, strong stripping, utilitarian supremacy, and few human feelings.

Paternalism plus gamblers' mentality, capital thinking is deducted as an exclusive spirit of lacking equal spirit.

This is understandable in a realistic commercial society, but Chen Tianqiao and grand have ignored a basic environmental element. The information age will magnify the negativity of entrepreneurs' behavior, and eventually form an impact on the enterprises themselves.

So the cool 6 incident has become a vivid interpretation of this influence.

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This negative influence can be divided into two aspects.

First of all, cleaning the sales team without considering the continuity of customer service and lacking the basic contract spirit of the market will inevitably affect goodwill.

At present, rumors about China Mobile, BMW, Coca-Cola and many other key customers withdraw from the cool 6 and demand compensation are rampant.

No wonder companies have questioned: your grand business is nothing but my business.

If this is the case, is it not a company to turn a blind eye to anyone, and who is willing to cooperate with him?

Secondly, the mode of chopping melon and cutting vegetables to disband a conspiracy business is not easy to mislead the company into a cold culture of utilitarianism without considering its image in the minds of employees.

So far, several of its original entrepreneurial teams have been washed away, and it is hard to say who will blow the storm next time.

The company does not regard itself as a partner, playing with "one night stand". I am afraid everyone will fight their own little calculations and find a good home first.

Under the organizational atmosphere of personal danger, who will have the heart to continue to devote himself to the great cause of the grand media empire?

Chen Tianqiao may not have thought that the influence of the two aspects is infinitely magnified by the "media" that he lives on.

After the cool 6 layoffs, the heart was unwilling to use micro-blog to broadcast live, dozens of media coverage, and countless netizens were watching.

Despite the fact that Chen Tianqiao did not change his face, he insisted on falling in love without regret. But in the face of the public's portrayal of his harsh image and the loss of his goodwill, will he also suffer from misery?

Success or failure is a common practice of soldiers. No entrepreneur will fail. There is no problem in layoffs. What is wrong is the apathy of entrepreneurs under "capital thinking".

I sometimes sigh that entrepreneurs do not necessarily have perfect management skills, but they must have great personalities.

Because management technology can never be fully grasps and information can only be limited, so any entrepreneur can make mistakes. But as long as the personality is great, we can always release positive signals to the market, and we can always have followers (customers and employees) to cooperate.

We have no need and no qualification to speculate about Chen's personality. In fact, the layoffs may also be used to please the capital market, which is a "helpless measure" in their decision making. But in this regard, we might as well look at two people.

The first is the beauty of He Xiangjian, the old man in charge of the United States, on the home appliance front, and all of them can go all the way. Why?

It is precisely because he has a sense of equality in his values.

Therefore, it is said that he never saw how much money his subordinates made. He only care about whether his assets have added value and his subordinates earn much. That is right. It is because we recognize the equality of personality that everyone has the right to share the proceeds.

Who is unwilling to give up the effectiveness of such a platform?

Therefore, the industry is also widely rumored that the professional managers who are not doing well in the United States are definitely incapable of doing so. They are not good enough for He Xiangjian to give resources, trust and space.

The second is Inamori Kazuo, the Japanese God of management.

At the invitation of the Japanese government, Mr. Lao, who was appointed CEO of Japan Airlines, brought the dying Japanese Airlines back to life.

In order to cut costs, the old man also laid off, and the scale of layoffs was as high as 19 thousand and 300 (as of 2012), which is far greater than that of dozens of nearly 6 people.

Why?

It is the old man's philosophy of "respecting the love of heaven".

In the face of the layoffs that have to be implemented, Mr. Ina Mori's handling methods are quite different from those of Chen's "capital thinking".

First of all, JAL released its own business condition and announced its difficulties to the society, which showed that the layoffs were the helplessness of saving the enterprises. After that, JAL solicited volunteers who took the initiative to retire early in the company, and suspended the work of some employees in a moderate way and advised them to quit. Finally, in the face of forced layoffs, Inamori Kazuo also repeatedly stated that it was to save more than 60 thousand Japanese airline employees' jobs and repeatedly apologized to the dismissed employees.

Old man and company are doing this step. Who can say anything else?

Therefore, this "business Buddha" is still standing tall, so JAL has strengthened its brand image that is full of warmth to the society.

To turn crisis into opportunity is worthy of the name of the God of management.

The God of business is not God. God is the heart that loves heaven.

In the current commercial era, Chen Tianqiao's "capital thinking" may be more successful.