Zuoan Left Bank Trial Water Entertainment Marketing &Nbsp; CO Stars "Gorgeous Family"

2011ZuoAn left bank "International Year" wonderful performance. After signing a contract with the international renowned fashion and Lifestyle Research Institute, Paris Nelly Rodi Nello di design office, and introducing the first step of the "international strategy" of the external brain, the fashion casual men's wear design and brand operator ZuoAn left bank dress limited company has announced that it will join hands with Beijing's Beijing nesting international media Limited by Share Ltd to jointly launch a 30 episode high-end idol drama gorgeous family. The play will be broadcast in Hunan satellite TV in the capacity of "custom drama" and is expected to become the opening event of Hunan satellite TV in 2012. This is the first trial marketing mode of water on ZuoAn's left bank, and it is also a perfect attempt to carry out all-round and deep cooperation between Chinese garment enterprises and large professional film and television companies.

It has been revealed that the story of the gorgeous family revolves around the work and love of several young people who love fashion and modeling career after 1980s. It has not only the love of ordinary TV dramas, but also an inspirational drama full of tears and laughter. It is a TV show that reflects the fashion models of the model and fashion industries. The three main characters gathered the fashionable idols of Taiwan and Gao Yixiang, Jed Lee and Li Xinru together to show the charm of T. Its gorgeous and gorgeous fashion coat and entangled love and hatred, as well as the setting of a meticulous plot, will surely make the audience feast their eyes.

At present, the shooting of the play is being carried out in Shanghai and Hangzhou. As the chief partner of this drama, a series of deep cooperation between ZuoAn left bank and Limited by Share Ltd Beijing international media Limited by Share Ltd is particularly concerned.

Coincides with ZuoAn left bank Just listed, and it was 2011. Brand promotion The most crucial year in the strategy will be the ZuoAn left bank, which will rely on the frequent appearance of the "Who 's next" exhibition in Paris and the China fashion week. Against this background, the all-around and deep cooperation between the ZuoAn and the neon international media on the left bank of Hunan can show the product characteristics to the target consumer group with the help of the drama cooperation and the star effect, and at the same time, with the powerful broadcasting platform of the Hunan satellite TV, better convey the brand concept and connotation.

It has been stated: Marketing in nineteenth Century is out of mind, marketing in twentieth Century is made, and marketing in twenty-first Century is played out. Indeed, in the new century, the relationship between entertainment and marketing is becoming more and more closely related. When enterprises choose marketing methods and means, the proportion of entertainment marketing is increasing. In China's clothing industry, though some visionary enterprises have begun exploration in this field, most of them focus on such conventional methods as sponsoring clothes, naming names, and so on, such as the ZuoAn left bank, which is perfectly integrated with professional film and television companies.

In this regard, James Hong Hong Jin Shan, chairman of ZuoAn left bank group, said that at present, China's TV market is becoming more mature, and the demand for domestic idol dramas has become large. As a classic fashion model drama, Gorgeous family The colorful T model and the mysterious model circle are the best carriers for fashion and youth. "Cooperation with Louis international media is an exploration and attempt of ZuoAn's left bank's entertainment marketing mode, which is determined by its own brand characteristics, target audience and market changes. It is also one of a series of measures taken to further expand the domestic and international market and seek wider scope after the development of ZuoAn left bank brand to a certain scale and stage." James Hong Hong Jinshan introduces the international media, a large professional film and television production company, with abundant capital and strong creative team. The TV drama "gorgeous family" is a "inspirational drama for young people". Its target audience is very consistent with the vitality of ZuoAn's left bank fashion. The broadcast platform Hunan satellite TV's super high ratings in the whole country, especially young people under 35 years old, provided a powerful platform for ZuoAn left bank to better achieve the purpose of improving the share of the domestic market and enhancing the brand value.

"The ZuoAn left bank is not only tailored for the two heroes in the play, but also provides some clothing for other actors, and has carefully designed several plots with" left bank characteristics ". Through this cooperation, we hope that we can further convey the idea of fashion, environmental protection, art and other ideas advocated by ZuoAn left bank brand to consumers, and let them fully realize that the left bank of ZuoAn is a brand with a sense of social responsibility and culture. In the future, ZuoAn's left bank will also make more new attempts in entertainment marketing, striving to make the brand's strategy upgrading and development more innovative and more extensive on the basis of greater stability. James Hong hung Jin Shan said.