Look At The Chaos In The Wedding Dress Industry From The British Prince'S Marriage.

In April 29, 2011, the British royal family was in the capital of London.

A grand wedding with Cinderella Kate.

Two persons during the period

And other related elements have become the focus of attention in the world's textile and garment industry.

When Kate wore a lace short skirt designed by AlexanderMcQueen's designer SarahBurton, she got off slowly and stepped into the Westminster Abbey. The bride of the world was all over this elegant, simple and pure wedding dress.

However, here

But behind the accident, there was a "China speed" that everyone laughed at.

Just thirtieth hours after Prince William's marriage, the first "clone version" of the princess Kate wedding dress came out fresh in the wedding dress market in Huqiu, Suzhou.

This "clone version" of the princess's wedding dress has a 3.8 metre long elegant skirt, and the overall lace lace is a noble and refined temperament of the whole wedding dress.

No matter from the selection of wedding dress styles or the selection of cloth colors, even the small ornaments on skirts are more than 90%.

Different people give different views:

In fact, "wedding dress" is no longer a novelty in our wedding dress industry.

For a long time, workshops and small factories have cloned brand wedding dresses, and the brand wedding dress has already formed a sense of convention and tacit understanding.

It may be that the word "clone" is slightly derogatory. In the wedding dress industry of China, everyone is used to calling them "high imitation edition".

However, whether it is "clone" or "high imitation", its connotation refers to fake goods copied from original goods, but only because they are more genuine than ordinary fakes.

Because the wedding between Prince William and Kate is too attractive, wedding dress is also one of the important points of wedding.

At the same time, Huqiu's "high imitation" Kate wedding dress has almost reached the level of tongue tied.

Therefore, the "high imitation" wedding dress has once again attracted the attention of the vast number of consumers.

Let the wedding dress industry which once was muddy water once again set off a bit of billows.

On April 29, 2011, at 4:30 p.m. Beijing time, several young people in a wedding dress studio in Huqiu, Suzhou, sat quietly in front of the television waiting for the beginning of the wedding between Prince William and Kate on the other side of the ocean.

At 5:51, the bride left the hotel and set off for the church.

At 6 o'clock, the wedding ceremony officially began. Kate walked down the car accompanied by his father and walked slowly into Westminster Abbey.

From the moment when Kate walked down the carriage, the eyes of several young people in front of the screen fell on the wedding dress she was wearing.

In fact, when Kate entered the church, the husband and wife exchanged rings, and the entire television broadcast lasted only 20 minutes.

However, in this short time, these young wedding dress producers have printed the whole outline and details of the wedding dress in their minds.

Their goal is simple and clear, and the shortest possible time to produce a perfect imitation of the Kate wedding dress.

In doing so, we can take the lead in entering the market, grasp the opportunities of the market, and improve the popularity of our workshops.

In order to save time, the wedding studio abandoned the method of marking the cardboard.

Instead, choose to pick and draw directly on the selected fabric.

At the same time, they send a person to be responsible for the procurement of raw materials.

Others watched the video of the wedding scene again and again, choosing the cloth and accessories needed by the wedding dress step by step, hoping to perfect the wedding dress details.

Then, without stopping,

And so on.

Finally, after spending about 30 hours, the first "royal wedding dress" was released in China.

According to the litigants, the cost of raw material of the "high imitation" wedding dress is close to ten thousand yuan.

However, when it comes to specific market prices, the production side indicates that someone has made a reservation, and the price is not convenient to disclose.

It is undeniable that in today's cultural diversity, Shanzhai culture has been unconsciously integrated into our lives.

From Shanzhai mobile phone to cottage computer, from cottage mineral water to cottage instant noodles, it is dazzling and helpless.

However, from the legal point of view, is there anything wrong with this kind of cottage wedding dress?

Will there be any legal problems?

According to the relevant legal scholars, there are two limitations in copying the designs of others, first of all, whether the application of copy manufacturing has been applied to the protection of intellectual property rights, and secondly, the area of intellectual property protection that he applied for.

That is to say, if the wedding dress of Kate is only applied for intellectual property protection in the UK, then copying in China will not cause infringement.

Obviously, pnational imitation of wedding dresses will not cause legal problems.

So what will consumers think of this "high imitation" wedding dress?

Can the market accept such wedding products?

Wu Min is the operator of a wedding dress shop in Chengdu.

One week after the big marriage, there were several fabrics and accessories in her wedding shop, but the Kate wedding dress was basically the same.

The price is generally around 1000 yuan, and the most expensive one is more than 5000 yuan.

At the same time, at her doorstep, there is a wailing propaganda card, which reads, "Princess Wedding dress, imported satin, lace, long tail, and gorgeous veil, which is now custom made."

When her royal wedding dress was just on the shelves, she first came to buy a new couple who watched the prince's wedding scene on TV.

Because the bride felt Kate wore a look of elegance and elegance in her wedding dress. She hoped to wear the same beautiful wedding dress as Princess Kate when she got married.

So I looked around, and finally came to Wu Min's wedding dress shop to spend more than 5000 yuan to buy a "high imitation" Kate wedding dress.

Later, another wedding dress studio came to buy some thousand yuan wedding dress to cater for the needs of customers.

One consumer said that she spent thousands of dollars to buy a cottage Princess Wedding dress. She liked it, and she could still see and dress regularly.

It is easy to see that the "high imitation" Princess Wedding dress will become one of the hot selling products of the Wu Min wedding dress shop for a period of time.

However, there are also some consumers who explicitly say they will not choose Princess Wedding dress.

The reason is that they have their own personality, especially the wedding dress is not necessary to learn from others.

Although owning their own wedding dress is every girl's dream, but first of all, it is suitable for her. The wedding dress of Princess Kate is beautiful, but it doesn't necessarily fit on anyone.

Actually, the wedding dress of Princess Kate is made according to her personal qualities, and is not suitable for the eastern figure. This style requires the bride's body to be tall, with no fleshy flesh on her lower abdomen, and the chest curve should be very good.

It is observed that most young women do not have such a condition.

In fact, whether choosing Princess Wedding dress or not is not only a matter of benevolence, but also a matter of wisdom.

Through the Kate wedding event, it is not difficult to find that "high imitation" wedding dress does have a certain market demand in the domestic wedding market, and has occupied a considerable share of the market.

The mentality of our consumers to "worship foreigners and love foreigners" has always been deeply rooted. From the past Kazakhstan, haha to Hakkas, irrational consumption still occupies a large proportion in the consumer group. This situation deserves our attention.

Buying wedding dresses through the Internet has become a popular consumption pattern among urban white-collar workers.

A student of a journalist looks ordinary and basically belongs to the type that he can't find in a pile of people.

But when she attended her wedding, she found out that the bride looked dazzling under the pink wedding dress.

After enquiry, she found that the whole set of equipment was purchased through the Internet because of her busy work.

These include wedding dresses, crowns, necklaces, earrings, two skirt braces, 40 cm long lace gloves, 1 metre 5 computer embroidered border gauze, bride shoes and so on.

What's more surprising is the price of these products.

It is understood that personally think that the classic pink wedding dress only used 268 yuan, red dress 88 yuan, accessories 45 yuan, skirt, gloves and so on spent 25 yuan, plus shoes 36 yuan, spent a total of 462 yuan.

Although most of the wedding dresses sold on the Internet are copycat versions.

However, cheap and good quality has become the main reason for consumers to impress online wedding dress. Besides, online shopping dress is also one of the factors of many styles, clean hygiene, permanent possession and so on.

In the light of the current situation of second tier cities in China, most wedding studios are free of wedding dresses when they take wedding photographs.

But those wedding gowns are basically worn by others, and some of them are faded for a long time.

The wedding dress with novelty, cleanly and beautiful dress is charged for rent, about 300 yuan a day, and the accessories also cost tens to one hundred or two hundred yuan per day.

Relatively speaking, buying a cottage wedding dress on sale on the Internet is still very tempting.

However, the risk of online shopping is quite large.

And this has become the most complaint in the wedding dress industry, but consumer protection is also the most difficult behavior.

In early 2011, Miss Zhou spent 288 yuan on a shop in Chongqing, and bought a wedding dress with white bra.

She wore three times after the wedding and the door.

With the end of the wedding ceremony, the wedding dress also lost its actual use.

One day, when she was wandering around the Internet, she suddenly found a news about the acquisition of idle wedding dresses.

After contact, she learned that the other side is a shop specializing in second-hand wedding business.

Then, after some bargaining, she sold her wedding dress to the other party at a price of 50 yuan.

In Miss Zhou's view, this seems to be a reasonable thing.

But what she did not know was that after the wedding dress she had passed to the other hand, after some simple treatment, she went back to the shelves again as a new product and began selling.

In fact, the number of wedding dress is less, and after careful treatment of bad businessmen, it is hard for ordinary consumers to find the way.

Generally speaking, the price of wedding dresses sold online is around 100 yuan, all of which are filled with new second-hand wedding dresses.

In fact, at the current price of raw materials, wages and other factors, plus a reasonable profit, 100 yuan or even less than the cost of marriage is not enough.

In April 2011, Miss Wang also bought a wedding dress of 138 yuan on Taobao.

Because the price of the wedding dress is beyond the imagination, she is suspense when buying.

After getting the clothes, she felt even more uncomfortable.

There are not only many wrinkles on this dress, but also the zip fastener on the waist has broken off.

And from the point of view, obviously, it was broken in the process of using.

So Miss Wang immediately contacted the seller to ask for a refund.

The seller is also free and easy to let Miss Wang exchange the courier express in the past.

Then she spent 30 yuan in the courier service to send the wedding dress.

About two weeks later, Miss Wang received the changed wedding dress.

However, this wedding dress is also a problem. There is a big drop of red wine left on the skirt.

If you want to change it again, you won't get anywhere from the express cost.

So she had to admit her bad luck and bought a wedding dress at the local wedding shop.

As a matter of fact, online shopping dress is because consumers can only see photos of products instead of objects. Taking into account the influence of factors such as resolution and color of photographs, it is still prudent to do so.

In addition, because online shopping can not be worn, the size of the wedding dress is very important. Generally, the size should be measured according to height, circumference and shoe height. According to different styles, shoulder width, upper chest circumference, lower chest circumference, neck length and width, back length and clothing length should also be required.

Moreover, the online shopping dress in the after-sales service and other aspects than in the physical shop to buy a lot.

However, according to statistics from relevant departments, there are 5 million 200 thousand new couples entering the hall of marriage every year.

Even 10% of the newlyweds choose to buy wedding dresses online, which is still a very large market.

But how to better supervise the online sale of wedding dresses is still worth further study by the relevant intelligent departments.

Brainstorming: where is the wedding dress industry?

Looking at the consumption situation of wedding dress industry in China, the current situation is mainly based on the wedding dress rental, and the pattern of personal purchase of wedding dress.

However, it is gratifying to note that the consumer group buying personal wedding dress is growing.

This situation is bound to become a major force in the near future to stimulate the further development of China's wedding industry.

In fact, the imitation and copying phenomenon peculiar to the domestic market is currently recognized by the wedding dress industry in China, which is a headache for the people in the industry.

Du Huachun is the boss of a wedding dress shop in Chongqing. He employs 10 workers.

In the vicinity of his workshop, there are dozens of wedding dress workshops of similar sizes.

Most of them come from the same area. Although they fight each other, they can organize together to complete large processing orders when needed.

However, although the number of wedding dresses is amazing, they lack the design talents to imitate their way of making a living, so that the wedding dress produced here for a long time has few bright spots, not to mention a series of distinctive and characteristic products.

However, because the target market of wedding dress is still located in the studio and the wedding dress rental shop, the domestic market of wedding products is still mainly low and medium grade.

The wedding dress and dresses of the studio are mainly about the effect of the theater, while the dress chosen by the wedding dress rental shop is more about style than workmanship and artistry.

Therefore, Du Huachun's wedding dress workshop is still a hot business and often requires workers to work overtime to make orders.

At the same time, the brand enterprises in the domestic wedding industry are not only few, but not at all.

In fact, there are also some wedding dress manufacturers with a certain scale, who have been building the brand of wedding dress.

However, because the domestic wedding dress market is still a minority consumer group.

Therefore, high quality, high price brand wedding dress sales volume has not been ideal.

Sales will not affect, in turn, affect the wedding product innovation and R & D investment.

As a result, the wedding dress enterprises have been stagnant, and the style that has been sealed for many years has been constantly renovated.

Needless to say, the construction of wedding dress brand in our country is even more imbalanced in the current wedding market.

However, the construction of wedding dress brand needs to be improved from the aspects of products, quality and service, so as to win consumers' favor and occupy a decisive position in the whole industry.

In fact, the construction and upgrading of the brand of wedding dress industry in China will lead to the upgrading of the whole industry.

This will not only improve the overall level of the domestic wedding industry, but also play a very significant role in promoting the prestige and status of our wedding dress in the international market.

What is worth noticing is the quality of wedding dress. Because small processing plants and individual processing shops are particularly prevalent in the market, this has caused enormous difficulties in the effective supervision and management of the wedding dress industry.

As we all know, making a wedding dress, from design, material collection, proofing, production, modification, every process is very important, maybe a small detail does not pay attention to, will destroy a product, even let consumers questioned the image of the wedding dress enterprise.

If this situation develops for a long time, it will stifle the further development of the wedding dress industry.

In fact, it will not only disrupt the order of the wedding dress industry, but also bring disaster to the whole industry.

Although the development of wedding dress industry in our country is not satisfactory, the prospects for its development are very optimistic.

Perfect industry does not exist, but if our wedding dress industry can strictly control the quality of products, and constantly innovate and develop new style and new technology, then the trend of our wedding dress industry has brilliant future is predictable.