Full Record Of Dessert Business: Hongkong Milk 30 Thousand HK Dollar Started Hundreds Of Chain Stores

She was a typical Hongkong milk teacher. He started with 30 thousand Hong Kong dollars, started from a humble shoe store, followed by the establishment of a full dessert, and spent 16 years developing from a traditional Chinese sugar water shop in Xigong in 1995 to 117 chain store dessert restaurants.

FOTILE, more than 40, has become a grandmother.

Fang Zhang Xuefang is the chief executive officer of Hongkong dessert dessert, who thought that this brilliant woman must be very strong. But the FOTILE, who appeared in front of us, was small and charming.

What is even more surprising is that the more than 40 year old FOTILE has become a grandmother.

Although FOTILE has been modest enough to say that she doesn't read much, she will have strong inductive and analytical skills when she talks with her.

She likes to read the classics such as the book of changes and Huangdi Neijing, which has a deep understanding of the doctrine of the mean and the balance.

In addition to learning from the wisdom of the ancients, she also loved the Autobiography of all the contemporary successful people. In her words, she kept a positive attitude towards life at any time.

Shang Dao

A couple of sisters raised their money initially to open a shoe store.

Fang Zhang Xuefang was very interested in doing business from his youth. After he finished middle school, he began to work hard in the society, mainly engaged in sales related work.

At that time, a lot of migrant workers were holding the mentality of riding a donkey to find horses, but since FOTILE began to work, they started their own business ideas.

Before setting up Hongkong's dessert dessert, FOTILE found several good friends in the middle school, and lobbied them to become their own business partners, each with a total cost of three million yuan. The goal was to open a shoe store.

"Three hundred fifty thousand at that time was equivalent to the price of a European tour. I told them that if they lose, they will be an experiment. They are very good and they will listen to me."

Looking back on the scene, FOTILE is still a happy face.

In this way, a few good sisters were paid 200 thousand Hong Kong dollars, and a small shop in Xigong street was rented and a full-time salesman was invited.

And several partners took out their spare time and worked part-time to enter goods and count.

"Actually, it is not a shop, but it can only be called a fixed small booth."

It is such a small booth that allows them to accumulate experience in trading and cooperation.

With this experience, everyone's confidence in cooperation has been strengthened, and the next cooperation will not be difficult.

Gan as "ah two" target in the dessert shop

After the success of the shoe store, FOTILE targeted the dessert shop. The amount of investment had been greatly increased. She had to persuade her partners to contribute about 200 thousand per person, which was not a small sum for the good sisters who were working at that time. But FOTILE's optimistic attitude towards the dessert shop eventually infected all the sisters.

In the fundraising of partners, the first Hongkong dessert shop was opened in Xigong in 1995.

Chinese have always preferred sweets. Restaurants generally have desserts, and there are many small stalls selling sugar water on the market.

However, there are not many restaurants that have a special scale for dessert shops. "Big wives are going to die," she said.

FOTILE has a good idea for its own business philosophy.

"16 years ago, the food market was mature and perfect, and people in China could already eat enough. The next problem was how to eat better and more refined.

If others look down on me, I will do enough work in this despised place.

The little sweet shop is very flexible, like a little sister has its own charm, the big restaurant is also embarrassed to bully me.

A bowl of simple almond tea needs to be separated 16 times.

Everything is difficult at the beginning. For the first time in the catering industry, although the funds are in place, shareholders are outsiders, and many have their own duties. The burden of the operating company falls on FOTILE.

How to do it? Where to start?

The husband's exhibition showed that there was a powder shop in Yuen Long, and the business was good enough to change money bags 3 times a day, so he took FOTILE all the way to "steal a teacher".

"Shop heads must have momentum", FOTILE concluded after observation.

Therefore, after the opening of the first store of sweet cheese in Hongkong, instead of opening branches in other places, it continued to expand, occupying 4 pavements connected to Xigong street in recent years.

I have been impressed by the "full row" patrons who have visited Manchu.

It is not as good as good quality to keep the clouds open and see the bright moon. Only delicious food is the foundation of a restaurant operation.

FOTILE specially invited "home treasure" - FOTILE's home Gu.

"Grandma's cooking is first-rate, and the old man has been taken seriously. He left home happily and became the chief master in charge.

Boiling sugar water looks simple, but it is very knowledgeable. How to match the taste of all kinds of ingredients to the best, in addition to constantly trying to find out there is no better way.

Mix the South apricot and the northern apricot. A simple bowl of almond tea should be separated 16 times.

In addition, the method of accelerating mango ripening on coal is generally used to make mango look fresh and shiny, but it is still alive.

Therefore, we must not use these ripening methods, but build our own warehouse and wait for the fruits to mature naturally.

The whole production process is divided into four parts: raw materials, production, pportation and sales. Each department has its own set of knowledge.

For example, the pportation process must be kept low temperature, humidity can not be too high, otherwise sesame and other foods will be moldy.

With the improvement of quality, more and more repeat customers have been ushered in. Hong Kong University Science & Technology graduates are reunited every year in the fruit filled sweet shop.

The most memorable thing for FOTILE is that once a man was asked to propose at the door of the shop. When he took out the ring, the diners around him hailed the blessing.

Sammi Cheng and Andy Hui, who were widely concerned before, were two sweet compounded. It was also reported that they had also happened in the sweet shop in Xigong.

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Shang Jing

Cook your meals personally, so that you can have a sense of belonging.

Many people may not believe that, as an enterprise leader, FOTILE would personally cook for its employees, and cook it for more than a year.

The cause of the incident was plain. When FOTILE inspected the central factory in Shenzhen, she found that the workers were not happy to eat. In order to make their employees happy, FOTILE decided to cook in person.

FOTILE not only cooked in person, but also set up a set of cooking rules for staff recipes.

For a simple fried pork chop, she did not allow all the pork chops to be fried, but instead of blasting them separately, she could fry for 3 minutes before she could get out of the pot. In her own words, "I have repeated tests and found that 3 minutes is just right."

Some of the staff do not eat fish. FOTILE also notes them carefully and prepares them according to their tastes.

There are desserts in the staff menu as well. When it's cold, people will arrange for you to eat hot pot.

During the holidays, FOTILE will bring out its own rice wine and drink two cups with the staff.

This is why the loyalty of employees is particularly high, even when there is no labor shortage.

If employees live comfortably, they will have a sense of belonging to the company, so that they can bring better service to their customers.

Every day there must be a certain number of customers smiling when they leave.

"Customers are always right". Although this sentence is too cliche, how many people can really understand it.

Some guests say that today's desserts are not as tasty as they used to be, and FOTILE will patiently explain to them the idea of "not eating from time to time".

Whether it is watermelon or mango, it will be different in season because of different seasons. So it is unrealistic to hope that the same mango will taste in summer.

In addition, FOTILE has its own "smile principle".

Because she hoped that the customers who came from each other would be happy and happy to come back, so that they should have a certain number of customers to smile when they left.

According to FOTILE, one day, the number of smiling customers was about one.

Just now, a customer was sullen at the laughter of a group of friends, enjoying the dessert alone. When he checked out, he was still worried. FOTILE looked at the bill at 268 yuan, so FOTILE went over to him and said, "Sir, 240 yuan."

The man immediately froze, but there was no smile except confusion.

So FOTILE changed a more brilliant smile, "Sir, you can actually cheer up, this meal is 200 yuan."

The customer woke up like a dream and burst out laughing.

Transposition thinking, using "hidden thinking" to solve problems.

Communication is also a science. There are disputes in places where there are people.

Hongkong's dessert dessert involves the cooperation of the four or five families. Inevitably there will be some small frictions and small sparks. "Women, they are mean and gossip. They are human beings."

When disputes occur, FOTILE likes to use "hidden thinking" to solve problems, in fact, refers to the delicate and soft mind of women, to find a real solution to the problem.

Women don't look like supermen. They finish their mothers and become fathers.

FOTILE is very satisfied with the role of a woman. In the operation of a company, she is like a mother who focuses on internal management, while her husband and his management team are responsible for formulating enterprise development strategy.

FOTILE tells us from personal experience that business can also be "male and female."

"Life is actually very simple, and business is not so complicated.

Mom is mom. Women don't finish their mothers and become fathers. They are like supermen.

There is something wrong with keeping balance at any time, "FOTILE said.

Shang pin

1 poplar branches 25 yuan / portion.

More than 20 years ago, the inspiration of a chef was mixed with mango juice, mango meat, grapefruit meat, coconut juice and Sago Syrup, and named it poplar sweet dew.

The sweet and soft aroma of mango meat, coupled with the sour and refreshing bone of grapefruit meat, suck the crisp sago that is full of milk and fragrance, and the refreshing and refreshing taste will not feel satiated even when it is full.

The Manchu poplar manna will also adjust the weight of the ingredients according to the season. For example, when the grapefruit is not made, add Q Q beads to add the taste of the pomelo grain.

2 durian, halberd 23 yuan / share.

Fresh and soft, not greasy mouth, western style snacks, the production of pure natural egg thin skin / vanilla thin skin wrapped in a layer of snow cream.

The dessert was inspired by the conversation with a Malaysia guest. When the guest had eaten mango halberd, the other side said, "if I use my hometown durian, I can add a sweet smells of young halberd."

3 durian forget 32 yuan / share.

Authentic durian meat, rich black glutinous rice balls, with white snow juice, fragrance, taste just right, no idea, first smell its fragrance.