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Spanish Fashion Brand Launches Two Dimensional Code To Boost Sales

2011/6/1 15:09:00 47

If you are reading an article through a device terminal, and you can see pictures or videos of workers who make the device, and can understand their lives, why not?

This seemingly impossible thing is happening now.

A company from Madrid is launching a company.

Fashion brand

It can be said that Facebook, QRcodes (two-dimensional code), terminal equipment, and some high-tech technology will connect buyers with the manufacturers of these garments, so we have to say that this is a brilliant idea.

The project, called IOUProjest, has been launched this week to provide scarves, shirts and dresses with a unique identifiable two-dimensional code.

This series of clothes is considered "a journey", which provides pictures and personal information of fabric weaves, artists responsible for designing and cutting.

People can access IOUProjest on iPhone and get the information by shooting two-dimensional code.

At the same time, you can put on clothes and take photos and upload them to the weavers and artists to move out and perfect the story.

The costumes were originally made entirely by hand.

Weaving

The name is MadrasCheck.

cotton

。

This 8 * 6.25 (m) size fabric comes from Tamil Nadu state in southern India. The handicraft industry has been in the history for centuries. It takes four to five days for a worker to be woven.

After weaving, these fabrics were shipped to factories in Europe, Italy or Romania.

Then these fabrics are divided into one piece to ensure that each of them is different.

Now the garments made of these fabrics are sold only through IOUProjest shop.

There is no physical shop Commission, fabric weaving workers and designers will get more returns.

This will also be an interesting attempt for consumers.

In IOU, you can also become a distributor of any commodity. When you apply for TunkShowHost function and use real information, registration will automatically link to your Facebook, Twitter and Linkedln.

If you have enough links on these social networking sites, such as having popular blogs, they will help your application.

Once you become a Host, you can put it in trunk when you see a shirt that you may want to buy, and you can keep it for 21 days.

If the shirt is sold during this period, you will get a commission.

This cooperation with Facebook is very close. If you are Host, the goods in your trunk will be displayed on Facebook.

In this way, users of social networking sites can be promoted to upgrade the trunkshow level, and you can also promote the project at the same time.

The company wants bloggers to work together with other social networking users to promote the brand - not just a single word.

IOU's commodity department and chief technology officer, EnriquePosner, said, "this project can make people win together."

The sponsors of the project believe that they can create new business models. They believe that the new business model must be linked to the power of "society" today.