Look At Brand Name Marketing Of Famous Shoes And Clothing

May 30th hearing with the local variety show viewing Changhong, all kinds of shoes and clothing nationwide brand Also began competing chase, "patronage wind" full of "TV long lane", at the expense of high sponsorship fees to win hundreds of millions of viewers nationwide "look back" has become a shoe and clothing. brand A symbol of strength and courage. When commercialization has entered the screens of thousands of households, the banner of brand publicity is also full of "TV long lane". Nowadays, the brand sponsorship of shoes and clothing has greatly increased the strength of variety shows, and entertainment programs have also made shoes and clothing brands outstanding. At the same time, "a" Entertainment marketing It is also vivid and vivid.

Take stock of brand sponsorship "XTEP", "go up day by day".

With "seven boys and one play" to describe "day to day up" is very appropriate, however, there is Wang Han, who is chaired by Hunan satellite TV, and is supported by six youthful handsome young men. Every day program has become the most popular "happy book" for audiences throughout the country. In fact, the "day to day" reception of Changhong and a brand sponsorship are inseparable, this brand is known as "very, very rich XTEP". XTEP's sponsorship of "day to day" can make the brand of shoes and shoes a hit in sponsorship variety shows, and it also opens the fanfare of Chinese shoe and clothing brand sponsorship variety show. Under the trend of "day to day", the brand effect of XTEP has been mapped into the hearts of every audience, and has also reached the original intention of sponsoring variety shows. At the same time, XTEP's promotion strategy has been well received by the industry. Although the naming right of 130 million yuan has set a new high in the mainland variety show. But the marketing pattern that sparkles bright spots has made the relevant brands the focus of attention.

Inventory of brand sponsorship "AOKANG" If you are the one "

There is a variety show that can be described as "the man who tested the 24 women's test". That is the most popular reality show in Jiangsu. "If you are the one," though the "lovers get married" is the "nine way back" that was shown in this variety show, but after the twists and turns, the column is still "Chaoyang like fire". Even if the program fire is out of control, it is also inseparable from the elements of commercial sponsorship. In "if you are the one", we see AOKANG. It can be said that AOKANG sponsorship "if you are the one" is a brand cognitive transfer station of AOKANG. As we all know, AOKANG is the exclusive brand of men's shoes, so it is very difficult for women consumers to advertise AOKANG leather shoes to their friends. Although AOKANG's brand extension is called wrong by many experts, although A Chis said: the strength of a brand is inversely proportional to its size. If a brand wants to represent everything, it will not represent anything. Even though AOKANG's brand destiny is defined as "imaginable", AOKANG has always believed in its own way, trying to transform brand awareness through entertainment marketing, so that everyone can see AOKANG's courage. But the road of AOKANG's transformation is just beginning. If we want to build AOKANG shoes into the hearts of consumers, we need to be steady and steady.

With a sober look, the reason why Chinese shoe and clothing enterprises lack the "marketing way" and the "marketing technology" is flooding because the "marketing techniques" are easy to produce instant results, and the marketing results in the short term are easier to look at. The pursuit of the "marketing way" requires not only strategic planning and vision determination and perseverance in the future, but also the need to make persistent efforts in marketing.