Hangzhou: &Nbsp Is Warm When Spring Is Cold, And Sales Of Spring Clothes Are Good.

Businessmen are ready to fight for summer wear in April.

As for the sales preparations for the summer wear, Huang boss of Harbin baby said: "the sales of summer wear basically started at the end of March and early April. Now the summer wear version has been completed, mainly with dresses and leisure suits.

At present, our brand is in the process of pformation. From the original agent mode, we gradually turn to the direct store and the member store mode. There are more than 60 outlets and member stores in major cities across the country. "

Although compared to many women's clothing brands, the size of "Ha baby" is not large, but they have taken a solid step in the development of branding.

For women's clothing, the sense of design is very important. To grasp the popular elements is the first condition for each brand to stand firmly in such a competitive market.

"Apart from sticking to our unique design style, our brand will always pay attention to the latest fashion trends at home and abroad, and integrate it into its own style, which will be more fashionable.

In the present era, most consumers wear the feeling.

"Maple Ling," said the landlady.

From the perspective of fashion, many brands like Hang Hang women's clothing still have to go to some fashionable cities, such as Guangzhou and Hongkong.

To tell you the truth, women's clothing in Guangzhou is more fashionable than ours, and the speed of popular replacement is faster than that of our side.

With the development of fashion industry, more and more brands are not only focused on China, but also to some Southeast Asian countries such as Korea, Japan and Singapore to learn their fashion culture.

He also shared his view on this point.

Huang boss said: "learning from outside is very important. For example, in April, the market will organize business households to go to Han Guodong Gate market to study and study. The purpose is to see what is now popular in Korea, and what aspects we can learn from.

However, it is also very important to stick to our design style when we run a clothing brand. We are not "bringing it up" and learning how to innovate.

Remit the world's online business, and display the style of women's wear.

The majority of Hangzhou women's clothing brands are mainly agents, but with the advent of the Internet era, businesses are increasingly aware of the unlimited business opportunities in store.

On the two floor of the "Liang Xue Er" stalls, a contractor hired a package of freight to the door of the shop and was robbed by a group of Internet users who had been waiting for a long time.

Chen boss told reporters: "every afternoon in my stalls can see a lot of customers grab goods, replenishment.

Now I am on the two floor stalls, the main source of tourists is the network operators, most of them are from Taobao.

Since last year, my product has been targeting the network, and the overall benefit is good. Like now, we sell more than 1000 items per day. "

Selling women's clothing on the Internet actually has many advantages.

First, on the Internet, the seasonal difference of clothing is smaller, and profits are higher than that of the first class agents. Secondly, the network is a good platform for the tail cargo handling. As a self-produced and self selling clothing brand, although all businesses in the inventory control are full of brains, inventory is still an inevitable problem.

Chen boss also told reporters: "at present, many of the network operators are just graduating college students, they have technology, lack of funds, so doing business on the Internet has become their first choice.

If they choose Liang Xue Er, we will provide them with the maximum preferential policy, that is, the 100% replacement and return rate, which provides a strong backstage guarantee for young entrepreneurs.

It is precisely because of this that now our network business has reached as many as several hundred, and they naturally become the booster of "Liang Xue Er" brand.

According to Guo Furong, manager of the marketing department, "at present, many businesses in the clothing city begin to pform the business model of agents into agents and network operators. The network is a big cake, and we all want to seize this opportunity in the information age.

Especially in the two floor Hang Hang women's boutique area, the mode of online business has developed more and more mature.

As a clothing city, we also want to have a share in the Internet age.

However, for the Italian fashion city, whether it is the mode of operation of agents or the mode of operation of agents and network operators, or even the pure mode of operation of online business, the only purpose is to build the fashionable clothing of Hangzhou women's clothing as a favorite dress and adornment faction of the people, making Hangzhou women's wear the first brand of Hangzhou women's clothing, facing the whole country and heading for the international market.