A Multimillionaire Who Works Hard

Reading biographies of celebrities, looking for business opportunities, and feeling more and more defeated, fighting, fighting and bravery. Gao Jun 9 years ago, I was eager to come to Shenzhen from a small town in Tianmen, Hubei province. I fought against it again and again, and despair again and again. Vegetable distribution In this humble business, he has built up his tens of millions of people.

School opening: the first market surfing in 1988, in Hubei Tianmen high school reading high three high Army decided to open a book house near the school, use the spare time to do business to make money. The parents were the model of the village's most bitter and tired, but the most distressed children. At that time, Xiao Gao Jun wanted to earn some money to support the family and relieve the pressure of their parents' survival.

At that time, Gao Jun saw that there was no bookstore around a large middle school, and an idea sprouted in his mind. He planned to open a bookstore, and repeatedly put out shop plans on paper: 1, fund raising; 2, site selection; 3, purchase books; 4, internal management. On the day of summer vacation, Gao Jun passed his business plan to his father.

The father who often makes use of slack time to do some small business is enlightened. But the 1500 yuan of start-up funds on the plan can baffle him. There is no money. Father finds his son has grown up and decides to find ways to raise money for his son. Those days, the father was more bitter and tired. He caught crabs and prawns in the creek of his house and sold them to the town. He bought soybeans to grind the tofu along the village, and even peddled hundreds of miles to Henan to sell donkeys. At the end of the year, the bookstore named "Expo" was finally opened.

The books on the shelves are the books selected by Gao Jun with a commercial eye and observing the reading habits of the students for a long time. They are mainly selected by Chinese and foreign famous works and some of the college entrance examination simulation questions and examination reference books. Time is running out, and all the books that are occupied by heaven, land, and people are booming.

A month later, Gao Jun surprised to shut the door to the inventory of income and expenditure: to get rid of rent, taxes, labor, books depreciation and so on all expenses, accounts for a total of more than 300 yuan of net profit. More than 300 yuan, which was quite astonishing at that time, made the army unable to restrain its ecstasy, and thought the way of making money was so simple and wonderful. In order to reduce the procurement cost, Gao Army bought the book at the low cost of 2 cents per catty by using the recycled resources recycling station at the weekend to Tianmen, then repaired the broken old books, then put them on the counter for sale, and the profits were even better than selling new books. In that year, Gao Jun's college entrance examination fell short of a few points. He had already tasted the sweetness of business and he had no intention to repeat it, and he wanted to make the bookstore business bigger.

In 1992, Gao Jun's Expo bookstore opened from Tianmen to Shashi, Hubei, with 3 branches. The staff grew from one person to 14, and the net profit of bookstores remained around 2000 yuan per month. With the money in hand, Gao Jun helped the family pay off the old debts and built a small building for their parents. From time to time, Gao Jun had something to worry about.

He thought he could live in his hometown without worrying about food and clothing. But thinking carefully, in addition to the dripping pleasure at the beginning of bookstore profit, it can not see a further future. The number of bookstores on the streets is increasing, and profits have been guaranteed. He decided to go down to Shenzhen and make a special trip to the Special Administrative Region. Savor Shenzhen: the hardships and pleasures of "grass roots". At the end of this year, Gao Jun gave his business to his brother and brought him 1000 yuan to Shenzhen.

Although Shenzhen was full of employment opportunities at that time, it was hard to find jobs for high ranks without qualifications or expertise. For dozens of days, he lived in cheap stores, ate instant noodles, drank cold water, and saved as much as he could. When Gao Jun was preparing to return to his home, he was hired by a private small garment factory in Bai Shi Zhou, Shenzhen, with a monthly salary of 400 yuan.

In order to learn a skill, Gao Jun took the time to attend a computer training class to learn computer. He paid the tuition fee of only 300 yuan. At the beginning of the training, Gao Jun found that there were only a few computers in the classroom, and dozens of students had to turn on the plane. The teacher's theory class was so fast that the students did not understand it. He went to the next chapter.

When students ask questions, teachers complain that students are too stupid. Gao Jun intuitively believes that this computer training course is not authentic. A week later, Gao Jun and other trainees came to this training class in the residential district as usual, and found that the door was locked and empty. Everyone knows that he was cheated... The only meal cost is much lower than that of the day. What is the time to go out of the grain? How can I do this? In order to help Gao Jun tide over the difficulties, the dormitory workers have come up with a way out of every way: when they go to the factory canteen to cook meals every day, several lads use the biggest bowl, and then part of the food is served to the high army to save money for his meal.

In the Spring Festival this year, Gao Jun, who had no money in his hands, planned not to go home in order to save his toll. As soon as the Spring Festival came, he could not endure the homesickness. He bought a short distance ticket and mixed it with him. In order not to let the ticket inspector find that a man wearing a uniform of the conductor came over, he hid in the bathroom. One night, he repeated more than ten times.

The friends of his hometown thought that Gao Jun must have returned to his hometown. He saw his unlucky joke. He was sworn with a red face and promised his friends that he would never go to the ghost place in Shenzhen again. Soon, the warm and peaceful Spring Festival passed, and the young people in the village started to pack their knapsack down south. There was a slight disdain in the high army. Did they have the ability to run outside? Did they earn money outside?

The dripping rain quietly breathed the hearts of the high army, and he came to work in Shenzhen. He began to think of the blue sky and green flowers in Shenzhen, the private cars everywhere, the handsome men and women in the streets, the tall buildings with unique shapes. The stubborn strength in Gao Jun's blood was coming up. Why did I become a deserter in Shenzhen? A comeback: when the two landlord relaxed, he went down to Shenzhen.

When he got out of the ShenZhen Railway Station, he settled his luggage and went straight to the job market. There are many job vacancies. Recruiters require relevant qualifications and work experience. At noon lunch break, Gao Jun ate lunch box, listened to three or three people exchange job experience, a guy said he lived in a 10 yuan shop, how to store convenience, save money...... 10 yuan shop? A thought surging in Gao Jun's mind: This is a money making idea! Others can open, I can also open! Gao Jun immediately did not look for work, and found a house.

Soon, he found a house of more than 40 square meters in the mud village near the talent market, and then bought several high and low beds and tables and chairs in the second-hand market. After he managed the room, he wrote several rented advertisements around the talent market, and more than a dozen people came to the house that night. Gao Jun rented out all the beds with the monthly rent of 150 yuan per bed.

A few months later, the two army owners of the sweet army, who had tasted the sweetness of the landlord, planned to make this bigger. He spent 3500 yuan to rent two suites in Bardeen Street opposite the municipal government. Please decorate the master to open up the room, decorate simply, and rent every bed according to the pattern and price of the village. Not long after the ads were posted, the beds were rented out one after another. {page_break}

Gao Jun calculated his debts and was so excited that he could easily get into the bag for 5000 yuan. This is the first big money that Gao Jun earned after he came to Shenzhen. Shenzhen has a large population mobility and active rental housing market. Gao Jun feels that this position has many opportunities to make money. He identified the market and applied for a housing intermediary leasing agency to make a salesman without basic salary.

The company's business is mainly based on housing and factory premises. The daily work of Gao Jun is to contact customers, bring customers to see rooms and earn commission. Every day walking in every corner of this youth City, Gao Jun's feet began to bubble and grow calluses, and shoes were worn out ten times. In two years, Gao Jun has been saved by about three hundred thousand yuan by the income of two landlords and the Commission of agency rental.

Business opportunities: win customers in good faith. In the summer of 1995, Gao Jun was attracted by advertisements posted on the door from home. This is a promotional material that private companies send food companies to attract customers. Read and read, Gao Jun has some heartbeat: Shenzhen people are busy making money, family members are simple, there is no time to buy vegetables to adjust their diet life.

This kind of service to send vegetables to the door according to the owner's requirements is small investment, and the profit is not thin. Gao Jun feels that this is a very good business opportunity. He then goes to the wholesale market of Buji's agricultural products to find a vegetable dealer's fellow villager for advice on vegetable distribution. The guidance of the townsman made the Gao Jun identify the downstream link as a game of profit and easy access.

Only a small amount of stock can be opened. In October of this year, Gao Jun took out all the savings and registered his vegetable distribution company? Shenzhen Wang Jia Xing Vegetable Distribution Co., Ltd. 。 The first major event after the establishment of the company is to develop customers. In those days, Gao Jun took 10 employees, hand in company leaflets, distributed leaflets in downtown downtown streets, and washed buildings in a senior residential quarter.

A few weeks later, dozens of households finally placed orders, and the company's operations began. The company's commitment to customers is: 10 a.m., punctually order the dishes to the host's home. In order to catch up, Gao Jun and his employees got up at two o'clock in the morning. They first went to the wholesale market to pick up vegetables, then arranged, cleaned, classified and packaged them, then arranged for their employees to ride bicycles. Once the dishes were sent down, the staff could catch their breath. Gao Jun did not rest. He had to settle accounts, inventory, answer and deal with complaints.

A few months later, except for expenses, there was no surplus in the account, and the about 300000 yuan was almost gone. One day, seeing that the money to buy vegetables from the wholesale market the next day could not be pulled out. His brother, Wen Xin, raised 30 thousand yuan at a speed. He was transferred from Tianmen to Wuhan by plane to Shenzhen, only to lift the credibility crisis faced by the company for second days.

Those days, the shortage of funds caused great damage to Gao Jun. Late in the late Gao Jun's walk in the street, he pondered whether he wanted to transfer the company's shares to attract foreign capital. Suddenly, an old man cried out in pain. Alas! "Gao Jun ran forward to see an old man fall to the ground. He raised the old man with care. He saw that the situation was not so serious. He slowly helped the old man back to the community where he lived and quietly walked away.

Second days later, the logistics director of a large company in Shenzhen called the company to order the dishes, saying that it was arranged by the deputy manager of the company. It's a good day to cheer the company up and down. After a long time, Gao Jun knew the reason why he had good luck. The old wrestling man who helped himself by that night was the father of the vice president of the company. When he walked, he often passed by Gao Jun's company and met the little boss.

　　 Labor myth Millions of people in Shenzhen are eating their dishes with the support of this big client, and the company is beginning to have a surplus. Gao Jun's mood gradually improved. He took time to consult and learn from colleagues in the vegetable distribution industry. He also went to the library to borrow some books related to logistics and distribution. He learned from the operation of WAL-MART, a multinational company, that the downstream link is a game of profit volume, but in another way of thinking, big business can be done in a big way.

Gao Jun began to adjust his way of thinking. He believed that if the company wanted to make money, it would be able to develop large companies and major units in good faith. Taking the sincere attitude towards people as the motto of Gao Jun, we gradually won the respect of customers and employees with integrity. One day, a company in Nanshan District forgot to have green onions when they reported the menu, and the food cart was gone.

The company's related personnel called to say if they could give it up. The other party felt that it was a little embarrassed to let someone else run again for a few pounds of green onions. With the first attitude of serving customers, Gao Jun immediately arranged for a taxi to deliver the goods to the company. The taxi fare cost 60 yuan, and the net profit of several jin of green onion is less than two yuan.

In a few years, the fixed customers of Gao Jun company developed from 1 to more than 300: Shenzhen Futian District Committee, intermediate people's court, China Southern Airlines, Shenzhen Airlines, Fuling Hotel, SEG Hitachi, IBM, City Experimental Middle School and so on. The company's thriving achievements make Gao Jun pay more attention to the standardization of enterprise behavior: sending vegetables to the door to exceed customers' designated time, and compensate for 20% of the vegetable price.

Carry out the package and replace it, and replace it within one hour. Good reputation and reputation make the company develop rapidly into an unprecedented trend: 1, the company's staff from more than 10 people to more than 400 people now; 2, the factory building from 600 to 3000 square meters, has been purchased and expanded; 3, the transportation of vehicles more than 10 vehicles to more than 30 vehicles lengthened Isuzu trucks; 4, in Dongguan, Nanhai city set up a distribution center, the Shanghai market distribution center has started; 5, the company has passed the IS09000 quality certification; In a few years, Shenzhen's large and small vegetable distribution companies were eliminated from more than 20 to Shenzhen.

Today, the company has been included in the Shenzhen municipal government's vegetable basket project, enjoying the preferential policy of the Shenzhen government's vegetable basket project. More local media claim that nearly one million people in Shenzhen are eating the dishes sent by this company every day, and the reputation of Gao Jun has become the "vegetable supervisor" of millions of Shenzhen people. With luxurious mansions, Honda cars and happy family life, there is also wealth for old parents to enjoy their old age.

Zhang Xuekui's favorite song by the lecturer is "love to win." Gao Jun is a successful man who has worked hard to achieve success. The entrepreneurial process is sometimes very simple, and it is easier to find a successful way in the business process of "real ammunition and ammunition".