2012 Clothing Paction Scale Is Expected To Exceed 18 Billion Yuan

In recent years, the online shopping market which has been warming up has staged "myth" again in 2010.

In this unprecedented surge of online shopping, B2C online shopping mall this year's performance is particularly eye-catching, set off a new wave of the retail market.

In recent years, the online shopping market which has been warming up has staged "myth" again in 2010.

In the first half of this year, China's e-commerce market turnover reached 2 trillion and 250 billion yuan, and the total volume of pactions this year is expected to exceed 4 trillion and 300 billion yuan.

As of June this year, the number of domestic online stores has reached 1200, and the growth is fast. It is expected that the number of online stores will reach 1300 by the end of this year.

Prior to 2006, the total volume of e-commerce pactions in the country exceeded 1 trillion and 500 billion yuan; in 2007, it was 2 trillion and 170 billion yuan, an increase of 90% over the previous year; in 2008, it was 3 trillion and 100 billion yuan, an increase of 43% over the previous year; in 2009, it was 3 trillion and 850 billion yuan, an increase of 81.5% over the same period last year.

In this unprecedented surge of online shopping, B2C online shopping mall this year's performance is particularly eye-catching, set off a new wave of the retail market.

B2C mall rush to grab market

Since the beginning of this year, the development of B2C online shopping mall has been surging, and the two major events have become the news of competing reports.

In November 1st, Alibaba's Taobao mall announced the launch of an independent domain name www.tmall.com. On the basis of adhering to the overall platform operation, the vertical market was established, and vertical service standards including logistics and after sales services were formulated according to the characteristics of various industries.

Taobao mall also announced that it will invest 200 million yuan in the next 3 months, and vigorously promote the brand of Taobao mall.

In November 11th, the day was "singles day". After the official launch of an independent domain name, Taobao mall only created a "sales myth" for only 10 days.

On this day, Taobao mall launched a full range half price package buying activity, covering clothing, shoes, sports, beauty, home textiles, digital appliances and other categories, and participating in about 150 brands.

Within 24 hours, it realized a paction volume of 936 million yuan, 2 shops over 20 million yuan, 11 stores over ten million yuan, 20 stores over 5 million yuan, 181 stores over a million yuan, and the average paction volume per second was more than 10 thousand yuan.

According to statistics, 120 million yuan is the highest record of single store sales of national department stores created by Hangzhou Wulin store in Yintai department, and 850 million yuan is the total retail sales of Hongkong in shopping paradise.

Taobao mall's daily sales exceed Hongkong's all day sales, which is 7.8 times the highest sales record of a single store in a Chinese department store.

In December 8th, Dangdang was successfully listed on NASDAQ in the United States. It issued a 100 times earnings per day on the day of its listing. This year, China's Listed Companies in the United States have a new high price earnings ratio.

The opening price of the day was $24.5, closing at $29.91, up 86.94% from the issue price.

Dangdang is thus called "the first B2C market in China".

After the listing, Dangdang expansion will further speed up.

As the largest B2C e-commerce platform and book retailer in China, Dangdang began to set foot in department stores last year. In the first half of this year, it officially revised into department stores, and sold more than 10 categories of mobile phones such as mobile phones, computers, cosmetics, mother and baby, household appliances, household appliances, women's wear, men's wear, shoes and bags, and accessories.

Dangdang joint CEO Yu Yu believes that Dangdang march into department stores has three advantages: one is the accumulation of customer resources, the two is Dangdang brand has a certain degree of customer awareness, three is Dangdang has ready logistics and distribution system.

Dangdang has 10 logistics centers located in 6 cities across the country, with a total area of 180 thousand square meters. It has established cooperative relations with 104 intercity pportation and express companies, providing door-to-door delivery and cash on delivery service in over 750 towns across the country.

From receiving, collecting, sorting, quality inspection, packaging and distribution, Dangdang is ready to go and does not need to start from scratch.

"Internet WAL-MART" is the next goal of Dangdang.

In the first 9 months of 2010, the total sales volume of Dangdang online sales reached 590 thousand, with sales volume of 1 billion 300 million yuan, an increase of 55.6% compared with the same period last year. While Dangdang's newly expanded department stores, sales in the first 9 months reached 246 million, up 230% over the same period last year.

Dangdang data show that in 2009, the proportion of 80% of Dangdang's turnover was books, and department stores accounted for only 20% of the turnover. This year, department store sales accounted for 25% of the total revenue of Dangdang, and next year it will account for half of the total revenue.

This year, Dangdang sales are expected to exceed 5 billion yuan.

It is understood that the annual growth rate of Dangdang book is about 100%, while the annual growth rate of department stores is about 230%.

B2C market has great potential for development in the future.

In November 16th, the three party published the Fifth China Internet brand recognition, consumer behavior and satisfaction survey report.

This survey shows that over 50% of Internet users in China are 25-34 years old.

At the same time, the number of online shoppers at the age of 18-24 is more than that of the 35-40 year old online shopper.

Online shopping behavior of Chinese online shopping users has been widespread and frequent.

The shopping frequency of the mainstream shopping websites was higher than that of the shopping users. The users who used these shopping sites frequently accounted for more than half of the monthly shopping frequency in 2-4 times.

According to the survey, the first shopping website brand mentioned by the online shopping website is the only shopping website that the online shoppers first think and say. Taobao is far ahead of other shopping websites in proportion to 85.3%, followed by Jingdong Mall (3.4%), Dangdang (3%), excellent network (2.4%) and pat Network (1.8%).

The advantage of Taobao brand in the first place of shopping users is obvious.