What Are The Factors Affecting The Location Of Hotels And Teahouses?
When choosing investment projects and investment locations, we need to do some investigation and understanding of the market situation. First of all observation Geographical location, road traffic, climate and meteorology, geomagnetic orientation, environmental landscape, hydrogeology, and surface conditions, so as to determine the type of building. The surface should be clean and tidy, the surface condition is not good, or the low-lying, emanating stench is regarded as unlucky, and should be avoided as far as possible. We should also examine the growth of regional commercial economy, the direction of business development and the pattern of economic growth in different regions. The location of restaurant is slightly different from that of residential location. The location of residence mainly starts from micro environment, and the location of restaurant mainly focuses on the macro environment. When choosing a suitable store site, the following factors should be considered:
Urban factors
The development of the catering industry is closely linked with the development of social economy. The per capita income level, commodity supply capacity, pportation conditions, technological facilities, and people's consumption habits and consumption concepts all have a direct impact on the operation of the catering business.
To invest in a project, we need to make some assessments of the types of cities in the locality.
Urban types include industrial cities, commercial cities, central cities, tourist cities, historical and cultural cities, new cities, large cities, medium-sized cities or small cities.
As far as a city is concerned, there is a large number of commercial cities selling wholesale goods, which is an ideal place for the catering industry to flourish.
Sightseeing city is also an ideal city for restaurant construction, but it has seasonal characteristics.
The consumption and production cities demand less food and beverage industry than commercial sightseeing cities.
In addition, the status of the city and the relationship with the surrounding cities should be viewed from the whole country or large areas.
Urban areas and areas have their own characteristics. If necessary, accommodation, catering services and other facilities and activities will have a source of guarantee for the catering industry.
The analysis of the status and development of these facilities and sites is one of the contents of regional assessment.
In addition, scenic spots, cultural activities, religious activities, entertainment activities, sports activities and other characteristics of the city are also of great reference value.
In addition, urban energy and planning are also important considerations.
Energy mainly refers to the basic conditions for water, electricity and natural gas to operate. In these factors, the quality of water is particularly important, because the quality of water will directly affect the effect of food and tea.
Whether the city's public facilities are complete will also affect the attractiveness of restaurants to consumers.
Urban planning refers to the new urban expansion plan, street development plan, road widening plan, high speed or elevated highway construction plan, zoning development plan, etc. all these factors will affect the future business environment of the restaurant, and regional planning will often affect the demolition and reconstruction of the building, so the restaurant may lose its original location and even face demolition.
For example, some restaurants did not make necessary understanding of the urban and regional planning when they were siting. As a result, due to the widening of the road before the opening, the original parking lot was forced to be cancelled, thereby losing many old customers who came by car.
Population and pportation factors
Demographic factors include consumer status and labor force.
Resources
And so on.
The situation of consumers mainly refers to population.
income
The composition of family members, the distribution of leisure time, the frequency of eating out, consumption habits, consumption levels, food tastes and preferences.
The labor force factor includes the consideration of the sources, technical level and age of the local labor force.
Before investing in a restaurant, it is necessary to investigate the living conditions of the city, the economic population and the floating population.
If it is a tourist restaurant, it needs to consider the number of pedestrians and types of tourists.
We must carefully analyze the tourism resources and choose the proper location according to their characteristics.
Traffic factors include the number of railways, air and other traffic passengers, the development of traffic and possible changes in planning, pportation hubs and pport changes, and also the overall traffic conditions of the whole city's inter regional and regional traffic.
The teahouse takes into account the consumption habits and eating habits of residents.
Environmental factors
From the viewpoint of fengshui, the road is water and water is money, and how the old road will directly affect the efficiency of the restaurant.
The road ahead, the surrounding roads, the path, width and velocity of the road will have a great impact on geomantic omen.
Other buildings
From the perspective of fengshui, any building has a certain aura.
Different shapes, different heights, and different colors will produce different gas fields, so all kinds of buildings around the restaurant will directly affect the benefits of operation.
The height of the shop site and the shape of the building will also affect the efficiency of the restaurant in varying degrees.
Surrounding environment
If there are chimneys, poles, pformers, toilets, hospitals, cemetery, temples and other special units around the store, it will directly affect the restaurant business.
The above external environment, due to its different location, angle, distance and size, will have different effects on restaurants.
From the aspects of mental health and environmental hygiene, some unlucky buildings should be avoided in front of the dining room.
Geomantic omen emphasizes the opening of the mansion to avoid ominous things.
In another sense, it is to emphasize that people should be in a fresh and well perceived working and living environment.
In a good environment, people's spirits are happy and their intelligence is also exerting the best.
Unlucky buildings mainly refer to buildings like chimneys, toilets, bullpen, stables, funeral parlour, crematorium, hospitals, etc. These buildings are smoky or smelly, or crying or sick. Geomantic omen is regarded as a threat to these air currents caused by unlucky buildings. Moreover, for operators, they are often in such an environment, which can also lead to mental disorder and uneasy mood. From the point of view of consumer psychology, customers come to eat and drink tea, and certainly hope to enjoy a pleasant place rather than face such a dining environment.
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