Wenzhou Shoe Leather Industry Seeks Pformation And Upgrading

As a traditional and labor-intensive industry,

Confusion in pformation

Today, with the development of low-carbon economy worldwide, the product quality is relatively low, the product synchronization phenomenon is serious, and there is no differentiation innovation.

The actual R & D capability is not strong, and the key links of the footwear industry's value chain are relatively weak. While creating economic benefits, they also cause great pressure on the environmental pollution.

Especially when the financial crisis struck, as a traditional industry in Wenzhou, the shoe leather industry in Wenzhou lacked the research ability, the brand and international channels were weak, and the ability to resist risks was not strong.

A series of comprehensive problems, such as the rising cost of labor and other factors, the lagging behind of talent cultivation and the lack of compound talents, have puzzled the pace of enterprise growth.

Solutions in pformation

To speed up the pformation and upgrading of the traditional industrial chain, first of all, encourage shoe leather enterprises to increase scientific and technological innovation, speed up the construction of information technology, increase the development of energy saving and environmental protection projects, and vigorously promote the cultivation of brand.

Developing independent brands, promoting the innovation of marketing mode, accelerating the pace of restructuring, consolidating the basis of product quality and other measures, and promoting enterprises to achieve pformation and upgrading.

Strategies in pition

In the pformation and upgrading of shoe leather industry, Wenzhou has accumulated new experience, encouraging enterprises to increase scientific and technological innovation, optimize industrial structure, strengthen design and research and development capabilities, improve the added value of products, and promote the upgrading of industrial pformation.

Enterprises should be encouraged to actively participate in the formulation of national standards or industry standards and participate in the formulation of international standards for products.

Adopting international standards and foreign advanced standards to organize production, enhance the quality, grade and fashion of footwear products, and enable enterprises to gradually integrate with the international market.

The development of ecological shoe leather industry, while actively promoting energy conservation, emission reduction and cleaner production, will vigorously eliminate backward production capacity and consolidate and integrate projects with high pollution production.

We should actively implement energy conservation and emission reduction and strictly eliminate backward production capacity.

We should speed up the integration of industrial resources and vigorously optimize the industrial structure.

We should improve the concentration of industries, further integrate the resources of shoe leather industry, integrate the scattered industry resources organically, adjust the product structure of the shoe leather industry and pform the mode of economic growth through brand cultivation, strive to improve the brand influence of Wenzhou footwear industry, strive to make new breakthroughs on quantity basis, and vigorously promote the cultivation of brand.

Localization of shoe making brand enterprises to outsourcing orders, and comprehensively enhance the advantages of shoe leather and cluster.

We should strive to explore the cluster production mode of leather making industry, and optimize the structure through resource integration to form a pattern of common development.

From the overall perspective of the shoe leather industry in Wenzhou, a lot of shoe and leather enterprises have been stuck in OEM and OEM stage for a long time, and no integration of production, supply and marketing has been formed.

There is great potential for development in the field of purchasing trade, brand promotion, product development and publishing platform.

However, for most enterprises, the successful pformation needs to find an opportunity for pformation.