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The Relationship Between Trademarks And Culture

2010/12/16 15:47:00 143

Trademark Culture Intangible Assets Established

A trademark is a mark of distinction between something and something else.


Trademark is a kind of culture. It means: Trademark culture 。


Trademark, in a more fashionable way, is a kind of brand. intangible assets 。 Maybe it's not worth a cent. It may be worth a lot of money.


A trademark, though having a commercial character, must be used exclusively for commodities. Many things also exist. Established by the people through long social practice The "trademark".


Marxism Leninism is also a kind of "trademark" from a certain meaning. It distinguishes it from other theories and dismantling false Marxism Leninism. (Olympic Games) is also a kind of "trademark" to distinguish it from other sports events.


Culture, of course, has its own trademark.


From a small angle, there are catering culture, clothing culture and so on. To a small extent, in the catering culture, there are tableware culture, chopsticks culture and so on. All small cultural phenomena converge into a big "trademark": culture.


Chinese commodities, which appear in various markets around the world, come together into a "trademark": Chinese goods.


A big "trademark" will inevitably generate its own "trademark" positioning. Oneself (person) does not give its qualitative, the Convention will also be qualitative to it. This is inevitable. There is no doubt about that.


Chinese goods are inferior and cheap goods; Chinese goods are goods of high quality and high price. It is inevitable to identify "big trademarks". It is no use shouting slogans. You have to have a clear goal. You have to work hard to get the facts.


The "trademark" nature of things may be very important, perhaps not important.


Chinese culture is rotten feudal culture. This conclusion has been well known in the last century, and almost everyone in the world knows it.


"Feudalism and decadent" almost become the "registered trademarks" of Chinese culture.


To inherit and carry forward Chinese culture, we must first replace the "registered trademarks" that have been identified for a long time.


Chinese people do their work well. A false name is not right.


Before replacing the "feudal and decadent" registered trademarks, it is difficult to carry forward and promote Chinese culture. Forced inheritance and promotion of Chinese culture will make the public laugh and make the public confused.


The replacement of "registered trademarks" can not be erased, but not replaced. Instead of shouting a few loud and bright slogans, we can accomplish them.


To replace the "feudal and decadent" registered trademarks, we need to recognize the essence of Chinese culture, clarify objectives, clarify facts and justification.


Chinese culture should, of course, have a "trademark" positioning suitable for its "identity" to distinguish it from other cultures.


Chinese culture is a decadent culture of feudalism. Such a "trademark" is very accurate and not necessarily accurate. Such a qualitative analysis, with a strong political color, is a specific product of a particular historical period and is essential.


From the "54" movement to the "Cultural Revolution" campaign, we walked all the way. Criticizing and attacking feudal decadent culture has never ceased. We can deny the "Cultural Revolution" movement, and we should not deny the "54" movement.


The history of China has developed, and we must give the Chinese culture the right name.


The world is afraid of being afraid of "serious".


Criticizing and criticizing the decadent culture of feudalism, or passing on and carrying forward the excellent and advanced culture of China, such a great event should also be called "serious".


Culture is not "one word," culture is not "magic tricks". It can be said that change will change. Culture is a "long river". The nine bend and the eighteen turn need to be imperceptibly accumulated for years.


Some things can not be taken for granted.


The world, this human society, the brains of the people of the world, is not blackboard, memory, conclusion, history.


The brain is hot and the pace is consistent. At home, it may still be effective. In China, the car on the history of "carsickness" into carsickness, "nausea" into the stomach, the wheel of history always go forward. On the international level, the people of the world will not catch up. {page_break}


Feudalism and decadent feudalism are systems, systems and political attributes. There are also decaying elements in Chinese culture, but these are not the gist of Chinese culture. Chinese culture has its essence and its soul.


Flood is not the essence of water, but not the purport of water.


Flood is only a state of water. It is very objective and accurate to characterize water as flood: it is not necessarily accurate. It may be necessary to expose the danger of flood in a specific period. This is self-evident.


Water does not belong to politics or to class. Water has its own attributes: mineral water, pure water, river water and well water belong to different water and belong to different kinds of water. Culture is also like that. It does not belong to politics, does not belong to class, and has its own attributes.


There are many different phenomena between Chinese and Western cultures. There are differences between Chinese and Western cultures, which is obvious to all. Chinese culture and Western culture belong to the same culture. It is an obvious fact that Chinese culture and Western culture belong to two different cultures. The nature of Chinese and Western cultures is different. It seems that there is a final conclusion.


China once feudal monarchy Dynasty, and then came to the conclusion that Chinese culture is feudal culture. This politicized conclusion. Although correct, it is not accurate. The western countries also once (or even now) the feudal monarchy Dynasty, naturally can only come to the same conclusion, and will inevitably be unable to distinguish the cultural differences between China and the West.


Chinese culture is profound, and Chinese culture is extensive and profound. This conclusion of neutralization is equally accurate. Western culture (ancient Greece, ancient Rome, etc.) is also deep and profound. Not mentioning does not mean that Western civilization does not exist. Facts can not deny that playing the concept game and adopting the "ostrich policy" is useless. The conclusion of Chinese and Western culture is the same, but there is no way to distinguish the cultural differences between China and the West. Chinese and Western cultures are indeed different. There are indeed differences. Many differences are essentially different. They are clear and clear. The Chinese culture is very profound. It talks about the broad and profound Chinese culture, but does not seriously understand the essential differences between Chinese culture and Western culture. It also fails to see the same deep western culture and deliberately avoids it. It is a lack of self-confidence, a disrespect for Chinese culture and an injustice to western culture. With too strong political color, with too strong "fool" color, and inheritance and development of Chinese culture is out of step.


China, from its closed door to its own, with its own great powers, learning from western knowledge and technology, and then worshipping foreign elements, opens its mouth with A, B and C, and the moon is also the western circle. Now the geomancy turns and turns to self indulge and self complacency.


Chinese culture must be compared with western culture and distinguish its essential differences in order to survive, inherit, develop and carry forward.


The evasive attitude of blindness may be practical and effective. After all, the public is not "Beijing duck". The public is not living in a vacuum after all. Reality is sometimes cruel, and cultural collision between China and the west can not be avoided. The facts are clear and blind. The "it" is still there, avoiding it can not solve any problem.


Many phenomena, many realities, have long proved the excellence and sophistication of Chinese culture. For a long time, Chinese culture lacks the location of the "trademark" which is more accurate and accurate. It can not distinguish the essential differences from other cultures. Therefore, there is a chaotic, piecemeal, seemingly objective and hyped phenomenon of Chinese culture. Try to inherit and carry forward Chinese culture with Chinese culture. It is difficult to understand the essence of Chinese culture and inherit and carry forward Chinese culture, so it is difficult to experience the soul of Chinese culture. It is difficult to understand the theme of Chinese culture. It is like using flood to prove that water is the source of life. Fire proves that fire is the cornerstone of human evolution. This is a very detailed and vivid description, though very objective and brilliant, but it makes people feel a bit "ox head not lip" flavor.


To inherit and carry forward Chinese culture, we should not adopt the "ostrich policy" unless it is for the needs of "foolish people". Chinese culture is totally unnecessary to adopt the "ostrich policy" to inherit and carry forward.


Chinese, of course, love Chinese culture. That is why it is totally unnecessary to adopt the "ostrich policy". It is not enough to ignore the fact that western culture has a deep foundation. To avoid and inherit and carry forward the Chinese culture with western culture is also inadequate.


The difference between Chinese culture and Western culture does not lie in the similarity of politics in feudal system, but also in their broad and profound similarities. Chinese and Western cultures have their own intrinsic differences.


Chinese and Western cultures belong to different cultures and belong to different cultures. Chinese culture should have its own "trademark" positioning. This is a very basic job. Without foundation, it is difficult to establish the "tower" of Chinese culture. Without foundation, the "tower" built up will also be unstable and difficult to withstand (foreign culture) impact. Acceptance of foreign culture, tolerance is big, foreign goods serve China and are impacted by foreign cultures, and replaced by foreign cultures, are two completely different concepts. They can not be compared in the same way. There is a difference between initiative and passivity.


Only by discussing the essence of Chinese culture, and accurately identifying the Chinese culture and picking up the "hat" of "feudalism and decadent" of Chinese culture, can no longer satisfy the "ostrich" game with deep and profound knowledge, only then can we distinguish the differences between Xi Wen and Chinese culture, so that we can understand the essence of Chinese culture better and more advanced. Only then can we know which country is more round and which country is brighter.


Without discussing the essence of Chinese culture and not seriously differentiating the essential differences between Chinese and Western cultures, it is urgent to inherit and carry forward Chinese culture. Just like the emergence of sediment, it will only confuse the world with the impression that people will only come to the conclusion that Chinese culture is a backwash culture. China is a country that has gone against the wind. China is a country playing with its own culture, and Chinese society is a backsliding society. If this develops for a long time, Chinese culture will deteriorate, and Chinese culture will change its flavor. The essence of Chinese culture is that the "soul" of Chinese culture will gradually disappear, leaving only the representation of Chinese culture. Only the "fur" of Chinese culture will be replaced by the essence of foreign culture. The essence of foreign culture, wearing the "coat" of Chinese culture, will make Chinese culture lose heart.


In fact, the essence of western culture has long been clear, with its distinctive "trademark" characteristics, and the essence of Chinese culture has long been vividly portrayed. Unfortunately, they are busy inheriting and carrying forward Chinese culture. They have no time to settle down, distinguish the essential differences between Chinese culture and Western culture, and have no time to discuss the "trademark" positioning of Chinese culture.


Busy is the characteristic of an era, and also a sign of deterioration and deterioration of certain culture.


54 Youth Day is different from year to year.


The festival has passed the form, has forgotten (neglects) the essence, the festival will deteriorate, the flavor will gradually lose this holiday significance. It will gradually leave only the "fur" of the festival, which will gradually lose the essential connotation of the festival and forget the original.


It is the bounden duty of Chinese intellectuals and Chinese literati to inherit the 54 sports spirit, carry forward the 54 glorious traditions, and inherit and carry forward the Chinese culture with clear-cut stand.

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