Marketing Fable &Nbsp; Two Newsboy
Marketing fable
Two
Newsboy
There was a newsboy selling newspapers in a small town. He was very industrious, shouting loudly, and often earning some income.
One day, however, another newspaper boy came to the town, and the two became rivals.
The first Newsboy worked harder and harder to sell newspapers, but his newspaper sales decreased significantly.
On the contrary, second newspaper boys came to the house, and newspapers sold more and more.
Originally, the second Newsboy was very smart. He not only set his eyes on selling along the street, but also ran more of the teahouses, hotels and tea shops. After that, he put the newspapers first to the readers and waited until all these places were finished. He turned back to collect the money, and for a long time, everyone was accustomed to the form of buying newspapers, and no one would turn a deaf ear to it.
In this way, he saved a lot of time and occupied the best selling time. When the first Newsboy delivered a newspaper, everyone had already got a newspaper.
Therefore, the first Newsboy's newspaper sells less and less. After a month, it can't stick to it and has to find other careers to do it.
Revelation:
The second Newsboy is a smart guy.
Marketer
He knows that for the same products, in a market, we must seize the opportunity first, and grab the market ahead of our competitors. The bigger the market share we occupy, the smaller the market for our competitors.
At the same time, we should actively develop our customers, including some potential customers, and grasp the resources of our customers as much as possible, so that more opportunities will be sold for our products.
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