Christmas Clothes, Orders And Profits Both Set A New High.

In order to complete the Christmas order abroad, the factory is still working hard, because many orders have been taken this year, but our profit is already too low.

On average, every Christmas.

The latest figures released by the General Administration of Customs show that in November this year, China's total exports amounted to 153 billion 330 million US dollars, an increase of 34.9%, and imports amounted to US $130 billion 430 million, an increase of 37.7%, both of which hit a record high.

At the same time, the total value of imports and exports refreshed the record set in September this year, and for the first time in the monthly import and export scale, we entered a $280 billion mark.

In the eyes of experts, the strong rise in import and export data is an important manifestation of China's economic growth in the face of rising prices and rising inflation expectations.

However, for Chinese clothing, leather bags, toys and other enterprises, it is difficult for them to experience "happiness" as they approach Christmas. Recently, reporters interviewed a number of relevant enterprises and learned that although the number of Christmas orders this year is not small compared with last year, their profits have been too low, and even the previous stage has been doing "loss trading".

Order increase and profit decrease

Turn on the lights in the small room, a house with Christmas signs and Christmas bags.

Mr. Zhang is the head of a small leather bag processing enterprise in Jiangsu province.

He has been busy for several months for his Christmas order this year, but recently he has had a hard time.

A few days ago, he was interviewed by Mr. Zhang in his home in Changning District, Shanghai.

"At the end of June this year, we received some.

"The number of orders this year is much more than that of last year, especially when compared with the 2008 financial crisis."

Mr. Zhang sipped his tea and went on, "but the days are much harder than the financial crisis."

On the one hand, those foreigners and middlemen are increasingly stingy in the face of the financial crisis, lowering our bid.

On the other hand, we are a little bit "against the enemy" this year, much more than I expected at the beginning of the year.

Mr. Zhang said that the price of raw materials is rising.

Data show that this year, cotton prices continue to rise under the influence of many factors.

Meanwhile, as of the end of November this year, the price of cloth made of cotton and rib cloth, which was made of cotton, has increased by 2/3.

"For a while, I wanted to replace raw materials of lower quality for many times, but the requirements of foreign customers were quite high. I was afraid that I would lose both sesame and watermelon in the future.

After all, poor quality will affect the reputation of the company, Mr. Zhang said.

Mr Zhang said, "now, under the double" attack ", our profits have been too thin to be thinner.

Even some orders only keep the goods at cost price.

Moreover, I am still worried that some "unruly" foreign customers will return the goods because they will encounter similar incidents every year.

If so, I'm worried that my workers won't get enough pay this year. "

Mr. Zhang reluctantly told reporters, "I do not hope to get" watermelon "now. I only hope to return" sesame "by order to fill my own factory.

Labor and exchange rate worries

Mr. Zhang's troubles are not cases.

A garment exporters in Xuhui District, Shanghai, said to the international finance newspaper, "to complete the Christmas order abroad, the factory is still working hard, because many orders have been made this year."

But our profits are already low.

Specifically, it can not be disclosed, but on average, the profit of every Christmas dress can not be divided into "points", but can only be calculated by "Li".

This is the typical case of "hundreds of millions of clothes in exchange for American Boeing aircraft".

"This year, besides rising cotton prices and engulfing our profits, the rise in labor prices and exchange rates also affects our businesses."

These people told reporters, "for example, in terms of labor prices, some of our enterprises have moved to some Southeast Asia where labor force prices are lower.

We have not yet calculated the impact of foreign exchange, but it is certainly not small. "

In fact, Xue Meng, Secretary General of the toy branch of China Light Industry Arts and crafts import and Export Association, has told the media: "the pressure of RMB appreciation is the main reason to compress the profit margins of the toy industry."

In addition, a questionnaire survey conducted by the China Light Industry craft exporter on 45 light industrial export enterprises shows that since the reopening of the exchange reform in June 19th, 35 of the 45 enterprises have seen a drop in profits.

If the RMB exchange rate is appreciated by 1% in the future, there will be 20 profit margins falling by more than 3% in 45 enterprises.

Not only is the export processing enterprises in Jiangsu and Shanghai, but also the export enterprises in the Pearl River Delta region are facing the dilemma of "increasing orders and making profits as thin as paper".

Data show that from January to October this year, Guangdong exported $770 million of Christmas products, an increase of 3.9% over the same period last year.

However, under the influence of many factors, such as price increase of raw materials, appreciation of RMB and trade barriers, the profits of enterprises have not increased, and even some enterprises have failed to make profits.

Under pressure, many enterprises have chosen to raise prices.

It is reported that at the end of October this year, the export quotas of China's export enterprises, which were held at the end of October, the price of China's Christmas products exports rose by about 15%, which also reflected the difficulties faced by Chinese export enterprises.

Transformation or tapping the potential? {page_break}

In fact, the "increments not increased" brought about by Christmas quotes is only one of the embarrassing phenomena that "made in China" has always faced.

People once again asked why "made in China" can not extricate themselves from the predicament and embark on the path of pformation and upgrading.

"The most important thing is core brand and technology."

The above clothing enterprises' stakeholders told reporters that "our company is owned by foreign investors."

Some of the products are sold to Canada's headquarters after a very low profit after processing in China.

The enterprises directly affiliated to the headquarters will sell them at a very high price after affixing their own brands.

This highlights the importance of brand. "

Niu Haipeng, a professor at Renmin University of China business school, agrees with the importance of the brand.

"This is one of the important means for export intensive enterprises to improve their competitiveness, and it is also one of the directions that can be operated at present.

Further, it is necessary to upgrade the industrial structure.

Niu Haipeng said, "this may be a long period of labor pains.

For example, a large number of export intensive business failures and so on.

In addition, local government departments may have to weigh the "dilemma" between short-term interests and long-term interests, especially at present, local governments are also facing pressure to ensure growth and protect people's livelihood, such as employment.

But in general, pformation and upgrading will be conducive to China's economic development.

"I also thought about pformation.

But under the current conditions, it still feels unrealistic.

Mr. Zhang said, "first of all, the cost of pformation and upgrading and even loans to banks are all problems. Secondly, no one is guiding us in the pformation. What if we turn around and turn wrong? Again, how do I resettlement the original workers after the pformation? How can I explain to the workers and friends who have worked with me for so many years?"

"For export enterprises that are difficult to pform in the short term, we should consider tapping the potential from the inside."

Niu Haipeng told the International Financial Daily reporter that first of all, we should not wait for death or improve efficiency, such as shortening processing time. Secondly, if conditions permit, the relevant enterprises can pfer to the relatively low labor cost areas in China. Thirdly, the relevant government departments should give guidance and arrangements to SMEs, especially labor-intensive export enterprises.

In addition, the industry has reminded that export enterprises can also consider the use of "online trade" mode to reduce cost pressures.

According to reports, in Yiwu, many enterprises have obtained orders through online pactions and approached customers.