Production Of Children's Shoes In Quanzhou Is Heading For An Industry Standard Era.

December 13th hearing

11, reporters learned from the "first China children's shoes industry summit forum" that China children's foot data research base has been initially invested.

"In Belgium and other countries, many children's shoes stores have begun to set foot measuring instruments. When the salesmen recommend sports shoes, they first use the instrument to measure the foot type for the customers. The measurement includes the change of the foot type when the customers catch up and run, and the abnormal shape of the feet. Then it is suggested that the customers buy the appropriate shoes."

"At present, more and more post-80s parents are starting to become parents. This group of people is particularly concerned about the health performance of children's products," said Dr. Wu Li, a professor of exercise biomechanics at Beijing Sport University.

"The key to using the instrument to measure the foot type and the matching shoes is whether the enterprises actually produce children's shoes according to the data of children's feet."

According to Dr. Wu, the research database on foot data of Chinese children has been built. At present, a number of enterprises in Nanan, Quanzhou have adopted this special database for children's shoes production. The measuring instruments and software provided by them will provide data reference for enterprises.

"Not only focus on collecting data, but also can improve the existing shoe last to guide children's shoes production according to the rule of child foot data in China."

Dr Wu said that this data allows the foot type data to be pformed into shoe last data, to a certain extent, to make up for the difference between the foot and shoe last of children's shoes in China, and the mismatch between feet and shoes.

The standard of children's shoes is also one of the hot topics of this forum.

"Due to the lack of mandatory standards, the current health performance of children's shoes is not optimistic. Most children's shoes are" diminished versions "of adult sports shoes.

Pang Xiaozhong, director of the Sports Research Institute of the State Sports General Administration, told reporters that the production enterprises of children's shoes simply copied the standard stipulations of adult sports shoes, the production materials, production processes and design requirements of sports shoes, but the difference between them was only in terms of size.

He said that the skeleton of children is in the period of growth and development. The requirement of foot space is completely different from that of adult shoes. It is precisely the standard of producing "grafting" that leads to the hidden danger of quality and safety for children's shoes.

"How to define whether a pair of children's shoes are comfortable to wear?"

Wei Yafei, director of the footwear association of China Leather Association, agreed with the version of "diminished version". She said that when children's shoes were tested, some of the indicators used adult travel shoes standards, which is far from meeting the requirements of improving the comfort of children's shoes.

It is revealed that in view of the current development of children's shoes national and industrial standards, industry experts are working on a set of industry standards for children's comfort, which will change the concept of comfort and make the comfort level more clear.

When talking about the next five year plan of shoe making industry, including children's shoes, Wei Ya Fei, who has received an exclusive interview, said that the shoe industry should shift its growth point to the domestic market in the future.

"At present, the export scale of finished products has reached about 10000000000 pairs, and the export volume of 11 billion to 12 billion pairs will be the peak.

At the same time, the appreciation of RMB and the increase of costs are not conducive to the export of China's footwear industry, and competitors from Vietnam and India may have more advantages in terms of human cost.

{page_break}

"Compared to nearly saturated export markets, domestic sales have a very large growth space. The United States has 7 pairs of shoes per person, and EU countries have 5 to 6 pairs per capita, while China's current domestic sales of shoes are about 2 billion 600 million pairs, with an average of only 2 pairs per person."

In her view, it is still too early to talk about the market share of famous brands such as Anta, Lining and so on. Because there is still huge consumption virgin land in China, the number of shoes per person is growing at the rate of 0.2 to 0.3 pairs per year. In the next five years, this figure will reach 3 pairs per capita, and whoever can seize the potential market will change the current market ranking pattern.