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Consumers Should Have A Clever Way To Deal With Clothing This Winter. They Only Buy The Right Ones, Not The Expensive Ones.

2010/12/2 10:55:00 131

Consumer Clothing Promotion


Reporters came to the bell tower yesterday, a large shopping mall found that this year, all kinds of clothing, hats and shoes prices have risen to varying degrees compared with previous years.

The price of the new boots is generally over 1000 yuan, and the price of knee boots is as high as 2000 yuan.

And thousands of yuan down clothing and cotton clothes also abound.


Before the cashmere sweater counter, the reporter saw that the two cashmere sweaters with different styles and texture were priced at about 1500 yuan, and the other price was above two thousand.

Counter staff said the two cashmere sweaters had different purchase times.

"The price of imported goods in autumn is more than 1500 yuan, and in winter, it has risen to more than 2000 yuan."

A market employee revealed that the average price of new winter clothes such as down garments and cotton clothing this winter is at least 10% higher than that of the same period last year.


In the wholesale market of literature and art cloth, a grandmother who bought cloth sighed, "cotton cloth has gone up too fast. Last year, 16 yuan per metre cotton cloth, and now one meter has risen to 23 yuan.

It costs hundreds of dollars to pull a quilt, and where can I afford it! "The young girl who sold the cloth replied," the wholesale price of cloth is very high now, and they can't get more than 10 yuan of cotton cloth.

Then she pointed to a scrub cotton beside her, and said, "before that time, the cloth is going to rise almost once in two or three days, and it is going up three blocks and three blocks, and now it has been sold to 58 yuan per meter."


Cotton prices have fallen sharply in the past more than 10 days.

However, in the interview, the reporter found that the winter clothes in Xi'an market did not dive along with cotton prices. On the contrary, boots, down garments, cotton padded clothes and cashmere sweaters were rising to varying degrees compared with previous years.


Under the background of "rising", it is better to grope for ways than to complain.

The first step in pursuing fine life is to plan carefully.

Now, save money and assemble the word "Yi".

The five practical and economical strategies summed up by reporters summed up the experience of many markets.


Cotton prices have fallen by more than 20% in the past more than 10 days, but they still rose by 70% over the same period last year.

At present, the fall in cotton prices has not affected the price of downstream garments.

The reason for the change in the price of this winter clothing is rather complicated. Insiders believe that the rise in winter clothing is mainly due to factors such as the increase in cotton prices and the increase in labor costs and appreciation of the renminbi.

But another voice thinks that this is the profit seeking behavior of garment enterprises. Cotton price increase is just an excuse. It is the main reason to increase the cost of raw materials in spring and summer next year by raising the price of winter clothing.


Reasons


The two voices stick to one word.


How can we spend less and dress better?


The rising price of winter clothing makes the clothing counters of the shopping mall somewhat desolate.

However, clothing, food, shelter and pportation are all the foundation of people's life.

As a result, all kinds of money saving strategies came into being.


Online shopping "clothes"


Save time and money


Strategy 1


College students are less than four or five years old in online shopping. They have their own opinions on online shopping.

A few days ago, she was reluctant to part with a brand of an overcoat. But she did not sell it at once. Instead, she tried it on at the mall, memorize the number and bought it from the Internet.

"Online shops give more discount, the same thing, from the Internet to buy a hundred yuan," less than without complacency.


Strategy: compared with the physical shops, the online store has lower operating costs, and it is convenient for the blood brothers to travel around the country and even the whole world, and consumers can buy their favorite products at a lower price.

In addition, it is also a money saving way to go online through the rebate network.

In addition to enjoying the lowest price of the shopping mall itself, the rebate network can also receive an additional 35% of the cash return.


Reminder:

online shopping

When people are less than that, they remind everyone that online sellers are mixed up. Be careful when shopping.

distinguish

More experienced buyers should be consulted.


Group buying "clothes"


Man is more powerful than man.


Strategy 2


Xiao Li called himself a veritable fan of group buying.

He said he was not very good at choosing clothes, and he was not very willing to bargain.

Xiao Li's girlfriend Xiaoping also likes group buying, but she is more keen to go to the wholesale market like Kang Fu Road with friends to buy clothes. She buys a lot and the price is naturally very favorable. She recently went to Kang Fu Road with her friends to sell a total of six trousers, and to share the cost with friends, the price is almost half of the market.


Strategy: people are more powerful than others. This is the case for group buying.

The biggest attraction of group buying comes from lower prices.

wholesale

Group buying in the market is more suitable for students, colleagues and friends to act collectively.


Reminder: group buying also has the risk of group buying. Before buying online group, we must choose a group buying website with strong professional reputation.


Amoy family


Time is also a kind of cost.


Strategy 3


Xi'an white-collar Xiao Xiaoxin recently bought a gray coat and caused a little sensation in the circle of friends.

Because this friend was speculated that the price of clothing in fact only spent more than 200, Xiao Xiao was from the East Street Mulam City, a shop in the Amoy.

Shops like Mulam and Xiao Zhai are all Xiao Xiao's Taobao's paradise.

"A coat is one hundred or two hundred yuan, and a sweater is $350. It doesn't seem to be worse than the market."

Xiao Xiao said happily.


Ms. Chen likes the "family mobilization" in the anti season promotion.

Many anti season clothes tend to drop to three to half off. Many of her husband's clothes were bought at this time.

Ms. Chen said that men's clothing design changed little, but the price was much cheaper than that of the season. She and her husband thought they were very cost-effective.

When she meets some classic brand women's clothing, Ms. Chen will also buy it for herself.


Xiao Liu, who just went to work, is a brand fan. But as a new job person, her salary is just enough to provide enough food and clothing.

But every weekend and holidays, as long as the major shopping malls in Xi'an offer promotional activities, Xiao Liu's shopping desire will be aroused.


Reporters visited Xi'an's major department stores in recent days and found that the various promotional activities for winter clothing were obviously higher than those of the beginning of last month. Some brands even produced five to forty percent off advertisements.


Strategy: Amoy clothes take time, suitable for people with leisure.

The key to Amoy is to choose carefully, so we must polish our eyes, and goods are better than three.

Consumers who love shopping in shopping malls should compare the activities of major shopping malls to see who is the most cost-effective.


Reminder: insiders say that before consumption, they must know their needs and consume reasonably, otherwise they will easily fall into the trap of business promotion and fall into the vicious circle of circular consumption.

Ms. Chen also reminds consumers that when buying clothes for anti season promotion, they need to buy them rationally. If they buy a bunch of unpractical clothes because they are cheap, they will become wasteful.

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