Qingdao: Fur Is Setting Up The "Discount Promotion" Banner &Nbsp; The Brand Is Mostly Shanzhai Goods.

The rise in cotton prices has led to a trend of rising prices this year.

According to the insiders, fur city, which is simply copied from the outside, may not be able to get through in Qingdao.

Businessmen should first give Qingdao people a reason to wear fur.

Merchant:

It's good not to lose money this year.

On the 29 day, a number of shops selling fur from the island city in the middle road of Hongkong, Qingdao, the fur city of Ledu and the fur city found that the fur had been selling a lot of discount on the other winter clothes.

There is no customer on the empty corridor in the warm Ledu fur city, the main fur leather garment in Liaoning road.

The salespeople can get together to chat or shop in the store.

Many shops in Qingdao fur city, Laoshan, which opened this year, have set up special prices, minimum 500 yuan and other slogans. Many shopkeepers are sitting on the fur city bench and chatting about the "back road".

"I didn't expect Qingdao to sell fur as well as Haining."

"You can get rid of your fur coat this winter. I sold it back to Haining in the past year." Mr. Chen, a Zhejiang Haining businessman, said that this year's shop rental is 130 thousand and the decoration is 90 thousand.

And another businessman said, in Haining can sell 1.4 pieces of mink sold here 12 thousand, consumers have to bargain half price, he really can not understand.

Many customers go directly to the windbreaker and fur coat when they enter the store. Even if the citizens try on these aristocratic suits, they are playing a retreat after hearing about 35 million quotations.

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Citizens:

Hundreds of thousands of people are afraid of being fooled.

Pepe, a member of the public, turned around after several rounds in the leather city of Qingdao, and eventually returned empty handed.

"The price tag can easily buy hundreds of thousands of apartments."

Jiang Pepe said that although the fur is on sale, the price is still very empty.

Many clothes priced at 120 thousand can be bought around twenty thousand. If you continue to haggle, the price will be lower.

"It was imported sable, but I didn't see how good it was to get a fake."

In Qingdao fur city, the price of marten is only 1500 yuan, and the lowest price is 3800 yuan.

Many customers pointed out that the price of the mink coat with similar appearance and texture was several times worse than that of several shops. The result is that the more we buy, the less we have to buy, so we will bargain half of the price at high prices.

Not only is the quality and price of the public unclear, Armani, Chanel, Kaiser and other international well-known brands in some fur city sales, but these brands are not consistent with international brands, and in the fur city of Qingdao, there are even two "Chanel" fur manufacturers, but manufacturers and trademarks are completely different, a shop is a white logo, but in another shop has become a pink logo.

"If you are not an expert, you can easily be fooled. If you choose carefully, you will lose money if you take a look."

Expert:

The brand is mostly the Shanzhai people who will buy it.

Cui Xun, director of marketing department, School of management, Ocean University of China, said that from the current situation of fur industry in the city, some businessmen and consumers may encounter two problems: credibility and authenticity.

"Many brands are mostly Shanzhai brands, or even no brands, so how can they attract consumers?" although Qingdao's fur shops are imported from Zhaoyuan and Haining, the operation mode is also copied, but sales of fur have been branded in Yiwu, such as Yiwu Commodity City, etc. Qingdao has not yet made its own brand.

In addition, most consumers who buy fur are not for function but for identity.

"What is the concept of wearing marten? Does Qingdao businessmen give Qingdao people a reason to wear fur?" Cui Xun said that Qingdao needs to nurture the market, the reasons for high speed consumers to buy fur, the reasons for maintaining fur, and ultimately form a fur culture rather than simply copying the experience of other markets.

According to Zhang Yihua, a top designer in China and a famous fashion designer in Qingdao, according to the international fashion trend, the consumption concept of traditional or original whole body leather is out of date. "That's the way to dress up the nouveau riche."

On the contrary, partial leather mix is the trend of fashion in the future.