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The Wolf Mountain Commemorating Bruce Lee'S Birthday 70Th Anniversary, And Then The Heat Of The Play.

2010/11/25 14:42:00 125

Biao Wolf Brand Advertising

Recently, according to

Biao wolf brand

Related personnel revealed that in order to commemorate the 70th anniversary birthday of Bruce Lee, the State Administration of radio, film and television will broadcast a strong TV series "Bruce Lee legend" in 11 provinces and 132 provinces throughout the country from the end of October to November. For this reason, the wolf Mountain brand will also launch a strong attack, which will be broadcast in the prime time of 72 TV stations in Shandong, Henan, Hebei, Anhui, Jiangsu and Sichuan provinces (19:00 to 22:30).

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The wolf mountain commemorating Bruce Lee's birthday 70th anniversary, and then the heat of the play.


Under the background of modern high technology, the society has entered the era of "non differentiation", the commodity life cycle is shortened, the market is changing rapidly, and the relative position of commodity power has declined. Traditional marketing means have been difficult to adapt to the new market environment, and the market calls for new marketing means.

In the era of "no differentiation", enterprise competition is not isolated product competition, but upgrading to the overall image of enterprises.

Image power is increasingly important to the survival and development of enterprises.

At this time, image force and commodity force, marketing force together become the three elements that determine the survival and development of an enterprise.

Thus, with the help of corporate image, brand image and product image, marketing activities, such as image marketing, emerge as the times require.


Bruce Lee, the actor who plays the role of the mountain wolf, will play the TV series "Bruce Lee legend" in 132 TV stations in 11 provinces of the country. The breadth, density and intensity of its image publicity can be described as grand and unprecedented. It is another peak work of the brand image marketing of Biao wolf.


From celebrity to culture, the image of "personality Kung Fu" has become fashionable.


Bruce Lee, a generation of martial arts master, kung fu movie superstar, world martial arts film actor, the founder of Jeet kune do.

He was the first Chinese to spread Chinese Kungfu to the world's first Hollywood. He revolutionized the development of world martial arts and kung fu movies.

At the same time, he also wrote the word "Kung Fu" into the English dictionary!


Bruce Lee's world-famous Chinese Kungfu fever is a cultural wonder of the twentieth Century. His strong national pride and indomitable spirit have made the world admire. It is a rare giant who is also the two peak in his martial arts and movie. As the only selected Chinese, he was named "hero and idol of the twentieth Century" by the times magazine.

Bruce Lee's life full of vitality thirty-two years, like a comet across the international martial arts and movie circles, though short but brilliant. As he starred in kung fu movies popular at home and abroad, Chinese kungfu is also known in the world.

In the 2008 Beijing Olympic Games, the first Chinese martial arts as a formal event will again bring forth a strong Chinese Kung Fu fever in the world sports arena.

As a Kung Fu idol, cultural icon and spiritual idol, Bruce Lee's legendary life will once again become a cultural hot spot for Chinese and world fans.

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From China to the world, "Kung Fu complex" permeated the whole nation.


Bruce Lee was born in November 27, 1940 and his ancestral home is Shunde.

In November 27th, it was the 70th anniversary birthday of Bruce Lee, a kungfu superstar. From the early April, the international gold medal salute the Chinese superstar with a special unit.


The global professional menswear magazine "fashion Lofficielhommes" is the first to launch the first time to take inventory of Bruce Lee's classic costumes "Bruce Lee Bruce Lee" from the fashion angle for 70 years, and invited the Asian chief male model Jed Lee to incarnate "Bruce Lee".


From 1 to 11 April, "the 70th anniversary birthday exhibition of wizards Bruce Lee" was held at the "June wood mansion" in Tokyo, Japan. Bruce Lee's wife Linda, daughter Shannon Lee and granddaughter Wren also attended the exhibition.

After returning to her family's merchandising rights from Universal Studios, daughter Shannon Lee set up an internal authorization division Bruce Lee enterprise and a production company LeeWay Media group, which will make Bruce Lee's legacy forever through the new media works.

Shannon Lee said: "BruceLee.com will become the indicator light of everything about Bruce Lee on the Internet.


From November 26th to December 18th, Bruce Lee's hometown of Shunde will hold the "2010 Bruce Lee Culture Festival". Shunde has the former residence of Bruce Lee, the first and the largest Bruce Lee Memorial Hall in the world.

At the Cultural Festival, there will be the sixth Kung Fu Group Meeting and the "Bruce Lee - a symbol of China towards the world" Summit Forum.

Meanwhile, in November 28th, the world's largest statue of Bruce Lee will be officially unveiled in Junan Town, Foshan, Guangdong. It will meet with "dragon fans" from all over the world. The bronze statue of "Kung Fu King" stands in the Bruce Lee Park of Junan Town. It is 18.8 meters high, with a total weight of 60 tons, and costs 2 million yuan, which takes two years.


All these commemorative activities of Mr. Bruce Lee are borrowed from their world-renowned immortal legend, attracting more people to pay attention to and understand the promotion of Chinese films on clothing and the self strengthening of national spirit, so that they can witness a great nation's progress towards prosperity, self-improvement and self-improvement.

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