The Past And Present Of Fur Market In Yuyao

Yuyao is one of the earliest producing areas of fur clothing in China. It started from the late 70s of last century and started from the first fur production enterprise "Xi Gan Qiu garment factory". Fur industry in Yuyao It has a history of more than 30 years.

At present, there are more than 500 fur clothing and apparel enterprises and related supporting enterprises in Yuyao's Langxia street, employing more than 1.2 people, and processing 5 million mink skins annually, accounting for over 1/4 of the total value of the country. The output value exceeds 1 billion 500 million yuan, and there are leading enterprises such as Yida fur, real fur, dream leather and other industries.

In China and even Southeast Asian market, Yuyao fur clothing is famous for its good quality, new style and excellent price.

　 The metamorphosis of a factory to a city

In October 27, 2007, China fur city The official opening ceremony has rewritten the history of China's lack of a professional market for high-end jute garments. The Langxia fur industry has completed the transformation from a factory to a street to a city, and has built a bridge for Yuyao's fur clothing to go to the world.

At present, there are more than 300 fur and leather merchants from Hongkong, Guangzhou, Shenzhen and Haining. Yuyao fur city has more than 50 thousand merchants from all over the world buying fur products every year. At present, the trade volume of fur clothing and clothing in Yuyao has accounted for 1/7 of the whole world, and has become the largest distributing center of mink skin clothing trade in the world.

Yuyao fur city in China adheres to the development goal of "quality market, industrial leader and tourist attractions", and builds "famous city" of fur industry, constantly improving hardware facilities and software matching of fur city, and improving market service function. They set up tourist leisure areas, cultural exhibition areas, production and processing experience zones respectively, and established relevant systems and institutions such as merchant credit rating, advance compensation system, tourist reception center, industrial and commercial administrative service center and so on.

The emergence of China fur city has created a complete industrial chain with raw materials trading, design and processing, display and sales, and consumer services as the main body. It has greatly enhanced the overall image of fur industry in Yuyao, and made fur trade wholesale farewell to street transactions and usher in the era of large-scale professional fur market trading.

Yuyao China fur city has successively won the professional market of mink garments in China, the 50 most powerful brand value commodity market in China, and the four star civilized market in Zhejiang province. At present, the two phase boutique area with a total area of about 100000 square meters is being planned and constructed. {page_break}

　　 Marketing of a "city"

Since the autumn of this year, customers and tourists visiting Langjie street, Yuyao, China fur city have come to the peak season. At the same time, the opening of China fur clothing festival in 2010 is much better than that of 2009 this year. Many merchants have increased the production quantity, and are full of anticipation for fur clothing festival and this year's fur clothing market.

" Close to the people price "Is the first trump card of Yuyao fur city. Fur clothing processing is a characteristic industry in Yuyao. Hundreds of fur producing enterprises have specialized cooperation with product as the link, design and technological innovation as the driving force, and have formed a complete industrial chain of "production, supply and marketing". Because of "self production and self marketing", the middle cost is omitted, and the price is moderate and affordable. The consumption of Qiu clothing has gone from "aristocratic" to "civilian".

At the same time in fur city, we adhere to the top market for the top marten clothing professional market, and persist in diversified development, including fur coat, blue fox, Rex Rabbit and fur collar, scarf, shawl, fur trimming and other kinds of fur leather products.

These products are both high priced and popular and popular fur, which can meet the needs of different buying groups.

Using the advantage of location to skillfully play the "Expo brand" is another "winning magic weapon" of fur city. The central triangle area of the fur city is originally developed economically and consumable at high end, so it can quickly open the consumer market. With the opening of the Hangzhou Bay Bridge, Yuyao was included in the metropolitan area two hours away from Shanghai, and its regional advantages were further highlighted. In order to welcome the arrival of Expo economy, fur city launched the theme of "welcome to the Expo and exhibit the image of fur city". It increased the promotion of tourism marketing around Shanghai and the publicity of the surrounding areas, and also launched the "happy shopping tour" with major travel agencies.

At the same time, it actively strives to create state-level AAAA tourist attractions. At present, it has signed contracts with more than 1000 travel agencies in China. It is expected that 500 thousand tourists will be able to receive tourists this year. The number of visitors to shopping and sightseeing has increased dramatically, bringing unprecedented opportunities to the development of fur city and becoming a famous tourist brand in Yuyao.

Strong publicity and promotion efforts have made Yuyao's fur city more famous and popular. The success of the two fur clothing festival has greatly promoted the popularity of fur city at home and abroad. Customers of foreign and surrounding cities in Russia and North America poured in. During the peak season last year, more than 1000 parking spaces around the city were almost full.

Fur city not only promotes Yuyao fur regional brand, but also makes "wedding dress" for enterprises. The fur city group took part in the twentieth China Harbin international economic and trade fair. In October of the same year, it also appeared in the fourteenth Ningbo international clothing and accessories fair to enhance the popularity of fur city at home and abroad.

In order to build the platform of fur professional market and expand the regional brand effect of Yuyao fur industry, fur city also works with foreign fur auction houses and associations, and regularly invites top overseas fashion designers to come to fur city to display and release fur clothing brands, and constantly expand its overseas influence.