High-End Products: The First Goal Of Hardware Industry In 12Th Five-Year

"11th Five-Year" energy conservation The rush to reduce emissions is approaching. Epilogue The "12th Five-Year", which began in 2011, indicates that our economy will start again after 60 years.

During the "11th Five-Year" period, the hardware industry actively invested in its own construction, and achieved gratifying achievements in adjusting the industrial structure and implementing industrial upgrading. The vigorous development of the hardware market has also brought some introspection to the hardware enterprises. It has been difficult for the hardware products to get rid of the low-end market positioning. How to speed up the upgrading of the products and move towards the high-end brands will become the primary goal of hardware enterprises preparing for the "12th Five-Year".

Industry development to promote high-end products

In the past few years, the overall level of China's hardware industry is not too high, mostly in small and medium-sized industries. enterprise Mainly, low starting, small workshop form everywhere. In recent years, the consciousness of enterprise management has been significantly improved. First, adjust the personnel structure and introduce a large number of high-quality talents. For example, the head of the "China Hardware City", the largest hardware market in Beijing, will be doctorate and post doctoral person. Two, the improvement of technology and management level, such as the Great Wall Seiko factory, has a very high level in technology and management.

Many large foreign manufacturers have entered the Chinese market, making China their product processing base, indirectly stimulating the high-end hardware products. This is very beneficial to the development of China's hardware industry. In the process of transferring foreign products to China, it is inevitable to bring some advanced production processes and management models including raw materials abroad.

A few days ago, in the International Hardware Exhibition, enterprises producing hardware and tools were carrying new products. The hardware tools of Hongbao hardware have attracted the attention of the audience. Many customers have expressed the market prospect of Hongbao hardware tools.

From this, we can predict that hardware products will gradually get rid of the phenomenon of good and bad in the future, and collectively become among the high-end products.

Enterprise awakening speed up product brand road

When the external advantages no longer cover up the internal malpractices, OEM, a series of old hardware enterprises are proud of the way they have been pushed to the abyss of death by innovative products. How to remain invincible in the increasingly competitive competition has become a problem that all hardware companies must have to think about. Hardware enterprises begin to realize that the competitive advantages of excellent enterprises are mainly from technological innovation and brand building.

As a kind of intangible asset, brand has become a powerful weapon for hardware enterprises in the commercial war. Most enterprises easily confuse the difference between enterprises and brands, and mistaken that there are big brands with good products and big factories. In fact, the brand is more marketing promotion.

Over the past two years, Chinese hardware enterprises have attached more importance to brand marketing. Whether it is the activity marketing of the exhibition site, the promotion of holiday products and the overall packaging, or the promotion of e-commerce, it proves the brand development of hardware marketing by event marketing. Smart enterprises learn to start with consumer habits, choose outstanding stars as spokesmen, use erotic marketing, event marketing, and other ways to expand brand awareness, set up shop markets in various hardware distribution centers, shop with the best decoration to promote brand image.

In addition, with the rapid development of China's economy, the state has increased its policy support to the hardware industry, hardware industry has achieved industrial upgrading, and hardware products have gone to high-end market. In the future, China's hardware will get rid of the shadow of "made in China" and move towards the brilliance of "China's creation".