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Air&Nbsp; Force&Nbsp; 1 Trend Culture

2010/9/29 17:36:00 55

Air Force 1 Culture

The most luxurious shoes are priced at 16000RMB.

Air Force 1

Born in 1982, it is deeply rooted in basketball.

6 basketball players were chosen to endorse the shoe: Mose Malone (Moses Malone).

Michael Coop

(Michael Cooper), Jamal Wilkes (Jamaal Wilkes), Bobby Jones (Bobby Jones), Mitchell Thompson (Mychal Thompson) and Calvin Nate (Calvin Natt), they are carefully selected defense experts, they brought the basketball shoes to the world.

Classic posters and tough gestures, Malone and his partners demonstrate the six elements of AF1's success: grandiose, durable, pcendent, heroic, coherent and pure.

AF1 conquered the earth!


In 1982, Nike elected the "six men" professional basketball player as the spokesman of Air Force 1. They took off from the track on this classic poster and successfully passed over basketball and culture. From this moment on, basketball is no longer the basketball that was defined before.

Because of this, the photo of the first six people in the masterpiece of Bruce Kilgore tells a different relationship between a brand and a basketball player. This relationship is aimed at truly meeting the needs of athletes.

Twenty-five years after the first six people, Mose Malone (Moses Malone), Michael Coop (Michael Cooper), Jamal Wilkes (Jamaal Wilkes), Bobby Jones (Bobby Jones), Mitchell Thompson (Mychal Thompson) and Calvin Nate (Calvin Calvin), the products they endorsed still resonate, and people not only approve of the reality they pass, but also make the basketball shoes they wear become immortal.

In fact, Air Force 1 is not just a pair of shoes: it is also an experience, and it is a bridge linking its birthplace with a culture, which makes itself survive.


In 2007, six players were chosen to endorse Air Force 1.

Even if Air Force 1 has left the basketball court, its sportsmanship is still long.

Kobe's special edition AF1 Kobe Bryant, Lebron James, Rashid Wallace, Amare Stoudemire, Tony Parker and Vince Carter became the new six people of Air Force 1, undertaking the historical mission of developing the spirit of Air Force 1.


12 exquisite Air Force 1, for 30 NBA team specially created Air Force 1, priced at 16000 yuan Air Force Lux Pack......

Each pair of shoes is very attractive, showing the unique charm of Air Force 1.


Similarly, Air Force 1 is given different themes.

Gym shoes

It has become the prey of collectors.

Some have even been marked to the price of 10000 yuan.

Showbiz is also a celebrity. Many people are proud of having a exclusive Air Force 1.

When Kobe Bryant endorsed SONY's NBA 2007 this summer, the gift from SONY was a pair of Global Limited Air Force 1 PlayStation.


Even in China, the trend of Air Force 1 is thriving.

Many young people will have a pair of Air Force1, because this is self styled display, when Hip-Hop has swept the globe, Air Force 1 has become an essential natural equipment.

The sneaker culture led by Air Force 1 also makes many people enchanted.


Air Force is actually a series, just because the first generation of Air Force 1 is too popular, resulting in late promotion to Air Force 2, Air Force 3 sales are generally no follow-up.

In the 2007 Air Force 125th anniversary, the high-end Air Force 25 and its simplified version Air Force 90 were introduced.

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