Jimo Road Into Shanzhai Brand Distribution Center: 200 Yuan Can Buy LV Bags

"In a wholesale market, what are they selling are brand names? Hundreds of yuan, thousands of dollars of clothes and bags here are only sold for 100 yuan, which must be false."

Recently, the public reported to the newspaper that many clothes, bags and shoes sold in the Jimo Road small commodity market were imitation brand names, and did not know where all the "goods" came from. In September 25th, the reporter came to Jimo Road small commodity market survey and found that this is the world.

Reporter visits

This has become a Shanzhai famous brand distributing center.

The brand name stores are full of shops.

In September 25th, the reporter came to Jimo Road small commodity market, directly took the elevator to the negative two floor, walked along the corridor, many sportswear shops were covered with Adidas, Nike, Kappa, Lining and other sports name brand clothes.

The reporter walked into a sports shop, and the shelves were full of clothes of various styles, including jacket, T-shirt and trousers.

Later, the reporter came to the first floor and found many clothes in the women's clothing store were also "Shanzhai" brand names, such as agate's long sleeved cardigan, CK long sleeved T-shirt and so on.

On the two floor of the market, many shops sell bags, and all kinds of branded bags are full of shops. The famous brand Shanzhai versions such as BALLY, GUCCI, POLO are sold openly on shelves.

In addition, in a women's monopoly store, the reporter saw that the shop was decorated in the whole women's bag shop, but the whole shop was only about four square meters.

Don't look at other people's place, but there are at least three kinds of "Shanzhai" brand on the shelf: LV all kinds of women's bags, there are several classic styles often seen in LV stores or online; in addition, the shop also sells GUCCI women's bags, with a lot of styles, and CHANEL women's bags are also sold.

In the shops of the sports shoes monopoly area, the brand names are placed on the shelves. Adidas, Nike, Lining and other sports shoes are available. Some customers are choosing shoes.

The reporter picked up a pair of cottage Adidas shoes, found that the work is not very good, the price is much cheaper than the genuine brand, customers are bargaining with the boss.

After walking down the road, the Jimo Road small commodity market is still a Shanzhai famous brand distributing center.

A set of Nike charges 160 yuan, wholesale only 80 yuan.

In the shop of a sportswear shop on the two floor of the Jimo Road small commodity market, the shop signs are marked wholesale and retail.

When the reporter entered the store, he first asked the retail price of a set of white sportswear in the white autumn style as a consumer's identity. The boss told reporters that the retail sale was 160 yuan a set.

Subsequently, the reporter said he wanted to set up stalls selling sportswear on the night market in Qingdao, hoping that the boss would give a wholesale price. After listening to the boss, he lowered his voice and told reporters: "if you want to wholesale this suit, you will have a minimum of 80 yuan. Today is the opening sale. The clothes will be sold very well in the night market."

The store has a lot of sportswear, and the price of ADI and Nike sportswear is the same. The landlady said, "if you sell a lot, we can discuss the price again."

The reporter then went to another Kappa store. The price of a white jacket was 120 yuan, and the blue long sleeved T-shirt was priced at 80 yuan. The reporter pointed to the clothes in the shop and asked the boss, "are these clothes genuine?" the boss told the reporter disdain: "if it's really valuable, the real brand of the white Kappa shirt is hundreds of dollars in the store.

If you sell wholesale, I'll give you a cheaper price. "

In a sports shoe store, a pair of copycat ADI shoes retail at a price of around one hundred yuan, which is only 1/5 or 1/6 of genuine ADI shoes.

The retail price of an agate trade shirt is eighty-five yuan, and the wholesale price is only thirty yuan. "This AI Ge long coat sells well, many people buy from me, and a piece in Qingdao night market sells for sixty yuan, this clothing material is also good, sells well."

The shopkeeper listened to the reporter's intention to teach wholesale and teach business to reporters. "I ask for 85 yuan, and the sale is usually 65 yuan. You sell it well in the night market."

I only sell you 30 yuan, you need to top 100 yuan, cut 50 yuan by the waist, and earn 20 yuan. "

The reporter found that the retail price of the world's "Shanzhai" brand clothing in Jimo Road small commodity market is mostly around one hundred or two hundred yuan, which is quite different from the retail price of genuine products, while the retail price is more than doubled or even more than the wholesale price, and the profit is considerable.

"LV women bag" can be bought at 200 yuan.

In a sportswear store, the reporter looks at a white autumn Nike sportswear, and the cloth feels comfortable, but the work is not very elaborate, and there are many threads on the clothes.

Looking at the labels in the clothes, we found that the labels were marked with the materials and washing methods in two languages, including Chinese and Korean, but did not mark the origin.

The reporter pretended to be curious and asked, "where does this dress come from? How is it not marked? Is it genuine?" the shop owner was very alert to tell the reporter: "when customers buy here, no one will see the origin, which will not be marked. It is highly imitated. Where can we say the purchase channel?" "in private, can you ask where the goods are from?" "south goods."

There is no doubt about the quality of these clothes. Although they are sold, if there are people asking questions in the night market, no seller will take care of him.

Then, the reporter asked the Seller whether there was a LV female bag in the two floor. The female boss directly led the reporter to her small shop. The retail price and wholesale price of a LV female bag were 200 yuan. The reporter asked why the wholesale price was not cheap at all. The material of the bag was not very good, and how it was sold so expensive. The female boss said that her family's LV bag was a high imitation product. The material of the bag was already counted in the imitation bag. "Most of these bags are sold to Koreans, and the citizens are buying very little. These bags are of high price and can not be sold in the night market."

Female boss said, these bags are produced in Guangzhou, if you want to wholesale will be cheaper, only three of the wholesale price of 150 yuan can take goods, other styles are not available.

The reporter then inquired about where the other merchants came from, and the female boss of the "Shanzhai AI Ge" gown said that their clothes were all carried by friends, and most people could not get them.

Almost everyone is from Guangzhou, Wenzhou and other places, but their channels are different, the style and quality of the goods are different. You see, the quality of our clothes is absolutely guaranteed.

"This clothing is cost-effective, quality assured, and the price is low. It costs fifty or sixty yuan to buy an Edgar garment and has a lot of face."

The woman boss said.

Customers also know it's fake.

The reporter then inquired about several Qingdao residents in the market. Most of the citizens knew that the famous brand of Jimo Road small commodity market was fake.

The reporter asked whether he knew whether it was a fake or whether he would buy it. Mr. Wang told reporters: "he had bought a coat in the market before. It is not a brand name. It is definitely not a copycat brand name. Those brands are all fake. I am sure I will not buy them. Cloth works too often. It is not true to look at them at all. I would rather spend more money on buying real products.

If I want to buy it, I will probably buy CONVERSE shoes and shoes. "

Ms. Li also said that spending money is not a brand name dress, nor a copycat brand.

In fact, if it is not true, those clothes are not worth the money at all. The price is still high, so they must bargain.

Dissident Mr. Zhang said that now there are many sellers of counterfeit brand products everywhere in the street, and many people wear fake brands. Many of them are selling fake brands in Qingdao, such as Kappa Adi. They are basically fake in the market. "The price of the real brand is very high, and the general income level can not afford it. I only earn 1500 yuan a month. Buying a pair of ADI shoes will cost half of the salary. I want to spend less and want to wear famous brands, so I can only buy fake products.

I also know that fake products are of poor quality, but now they spend a lot of money on buying double real ADI shoes, which is likely to make people think you bought fake goods, and you can't tell them clearly at all times.

Basically they are fake, and they can be produced in Jimo and Chengyang.

Although A Wei is not very old, he can use his own words to say that he is an old hand in the Shang Hai sea for many years.

It has been two years ago to do the clothing business. He knows the inside story of this industry very well.

"I used to contact the manufacturer to supply them.

To tell you this, the clothes, shoes and bags on the market of Jimo road are hung with brand names, but 99% are fake.

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How did counterfeit products come out?

How are counterfeit products produced?

Ah Wei first introduced to reporters, there are mainly three kinds of production channels.

A Wei said, the first is the garment processing factory and foreign brand clothing business contract, people send clothes to the drawings template to others processing.

"There may be a situation where foreign investors will break their contracts because of funds or other reasons, and clothes will not be sent abroad. This part of clothing may flow to the market."

A Wei said, but this probability is very small, accounting for less than 1% of the market.

What's more, garment processing factories use drawings and templates to reprocess a batch of clothes. These clothes are somewhat worse in material consumption, but the processing technology is almost the same.

"There are many, many clothing processing small workshops, they buy brand names in the market, and then take it back to imitate processing, which is relatively low-grade."

A Wei said that the amount of real famous brands flowing into the market is very small, and 99% of them are fake. Among them, the better imitation products are the imitation products processed by the processing companies.

Many "goods" are produced around Qingdao.

Where are the garment factories that produce "goods"? In the interview, the owners and bosses of the clothing store say that they are from Guangzhou, Wenzhou and some other garment producing cities in the south. Are they? "Yes, there are many clothing businesses in order to reduce some intermediate links and maximize their interests. They directly go to some cities in the south, and Guangzhou and Wenzhou are all well-known clothing producing cities, and many clothes come from there."

A Wei said that clothing traders have their own circles, and their source of goods is not very clear. "Many friends are introduced to friends, so there are many sources of real clothes."

"Actually, there are many garment factories around Qingdao, and there are many processed factories in Jimo and Chengyang.

When I was a supplier, I was mainly associated with some factories in the vicinity, which was convenient to see goods and deliver goods.

A Wei said he also contacted some garment factories in Weihai, Weifang and other places. They usually pick up orders from abroad, but when they are idle, they will produce some "goods" and sell them on the domestic market.

"There are many sources of goods in the Jimo Road small commodity market, which come from Qingdao's periphery. Most of these goods are still very particular about their workmanship."

A Wei said that now the market basically formed a "willing to kill a willing to be" situation, customers know that it is false, shop owners are also not hiding, but customers must buy to kill.

Retailers at least get more than double profits.

"As long as the formal clothing factory processing high imitation goods, some of the difference is not very big.

Because the same process line is used for processing foreign orders.

However, the materials used for high imitation goods are much worse.

A Wei said, do not think that spend 10 yuan can buy a brand-name clothes, bags of what is very happy, in fact, because of different materials, so the production cost is very low.

"After the clothing factory processes the clothes, some have to hand over to the retailer hand, and each link will earn profits accordingly."

A Wei said that he used to be a middleman, and the clothing factory would supply him with good clothes, then he would resell it to the first class wholesalers in the Jimo Road small commodity market or other markets. "In this part, I will get some commission, and wholesalers may also issue smaller retailers, which will make some profits."

"Suppose that a piece of clothing of 50 yuan can be deduct from 10 yuan to 20 yuan after I sell it. When the wholesaler reaches the wholesale price, the wholesale price will be around 100 yuan, and the retail price will rise to $14 to 50 yuan."

A Wei said retailers sell at least more than twice the profits of every item of clothing because of rent and other expenses.

Administrative department

Price deception will impose severe penalties.

The market is full of counterfeit brand names. Should the management department be responsible for the regulation? In the afternoon of September 25th, the reporter contacted the director of the Jimo small market management office, Shibei District market construction service center.

He told reporters that they know about this situation, but it is very difficult to supervise. "As a management department, we are not omission, but" famous brand "really satisfies many people's vanity. They have market demand.

"First, as a market, it is a place of circulation.

And the selling price of households is generally low.

Our current level of economic development has made many ordinary people unable to afford world famous brands, and they are eager to have brand-name clothes and designer bags. Some of the counterfeit products sold here can meet their needs.

Mr. Zhang said that the business owners did not mean to sell their customers fake brand names at the price of famous brands. This is a fraudulent act. If both parties are aware that the purchase is false and the price is negotiated between the two parties, it is not a fraud in the actual paction process. "If the household deceives the customers on the price, we will certainly supervise and punish the business households severely."

Director Zhang said that with the eastward shift of the commercial center, the Zhongshan Road business circle has been left untouched, and the rise of the eastern, Taitung and Licun business circles has caused a great impact on this area.

The demolition of the railway station and the construction of the East-West Expressway project have sent many residents to their places, and the purchasing power in the vicinity has been greatly reduced.

"To tell you the truth, this market has been booming for more than 30 years, and it is not easy.

We have also held many meetings to discuss how to reinvigorate the market, "Zhang said." they are strengthening market supervision, and improving the infrastructure, providing humanized services and increasing credibility to re polish the "Jimo Road small commodity market" brand.

Reporter's notes

The foundation of market prosperity is integrity.

In the small commodity market of Jimo Road, reporters from the two floors to the two floor, in addition to those full of "world famous brand", reporters also have a great feeling is deserted.

During the interview, shop owners complained that business was getting worse and worse. There were many businesses that did not open in the morning, and some of them did not even open the door.

Looking at the increasingly sluggish market, merchants who are growing up in the market and living here are helpless.

They complain grumbling. The place is too old, the surrounding residents have been demolished, the business circle has been pferred.

In their mouths, the reason for depression seems to be objective.

Can the merchants be able to think about it, a market full of Shanzhai famous brand, the price is different, the price will not be slaughtered, how many customers will be willing to come? Some experts accept the interview with confidence to express that 30 years of Jimo Road small commodity city has its strong cultural background, as long as the hardware facilities go up, the market will be better and better.

The author believes that the foundation of a market is still in good faith.

Instead of wasting time playing cards or chatting, businessmen should think about how to remove their own kana cards and run their own unique shops.

Your shop may no longer be a "world famous brand", but can your shop enjoy its love at first sight, whether it is decoration or sale goods, plus a smile, meticulous service and children's price?

the way to distinguish

How to identify the authenticity of famous brand clothes

Famous brand clothing is the best image of clothing products. Knowing the knowledge of famous brand clothes can make you avoid unnecessary losses.

The methods of identification are as follows:

Look at the famous brand clothing, exquisite workmanship, exquisite material, fabric is first-rate, delicate handle, comfortable to wear, no folding and crumple.

In addition to having a trademark on the collar, there is a temporary trademark on the left cuff to identify and wear it.

Look at the bag mouth to prevent the clothes from hanging and deforming in the pocket when the clothes are displayed. Most of the designer clothes are sealed with open lines and big pins in the pocket, and then fold again when they wear them.

Look at the clothes in the clothes, the clothes of the designer clothes are the same as the fabrics, and the top brands are woven with the logo.

Look at accessories, brand fashion buttons, zipper heads and other accessories, all have this trademark logo.

Look at packaging brand clothing by one-stop packaging.

Brand names, spare parts and spare buttons are all available. Trademarks should be woven and should not be printed. The address of the manufacturer on the outer package and bags, bags and boxes should be complete.

Looking at the quantity and quantity of genuine products, they are not only high in price but also small in quantity, even if the best selling styles are sold, there will not be more than five pieces of merchandise purchased for each size.

Look at the location of senior brand preference in high-grade office buildings, high-end hotels or high-end department stores to set up exclusive stores, will not appear in the ordinary commercial street.

Look at the place of origin, even if the world famous brand of the OEM is usually clearly marked the place of origin.