GAP, The Largest Clothing Retailer In America, Is Stationed In Beijing APM.

As a set clothing Restaurants, entertainment and other one-stop shopping centers can not be positioned like a shopping mall. Department store Shopping centres offer unified discount promotions, and shopping centers can only provide more comprehensive shopping breaks. entertainment Steady passenger flow. Cai Zhiqiang, general manager of Beijing APM (formerly new Dongan Plaza), said that many domestic real estate companies are also making shopping centers. Meanwhile, Beijing APM will provide an all-round and humanized experience for the guests.

To provide customers with a comprehensive and humane experience.

Cai Zhiqiang said shopping atmosphere in shopping malls is very important. He said that the background music of Beijing APM will also be improved. Aromatherapy is unique to Beijing APM. Only in Beijing APM can you smell this smell, including the doorway of toilets. 95% of them are natural, not made of chemicals, so that customers can feel the experience of five star hotels while shopping.

Cai Zhiqiang said that in recent months, there are many special activities in the shopping mall, including the world cup. Many people have gone through the first two weeks, giving new experiences to consumers every week. Young people hope this feeling very much. He says they can also have different experiences in different times of shopping malls.

　　 brand Embodying management culture and ideas

" product It's the most important thing for us to take the brand with us, the last passenger, and to do business, so it's useless to say anything, so marketing is a very important part. Communication with members and website construction are constantly optimized and updated. I hope he will come to APM to see what our new brand is like. When he comes, he will find many good places to buy good things, "Cai Zhiqiang said.

Cai Zhiqiang also said that all kinds of cultural promotion activities held regularly were also a major feature of Beijing APM after a series of brand optimization and re positioning. In view of this four year World Cup event, they even spared no expense in promoting the flow of people with football fanaticism. With the initiative of the "fragrance shop", the "Wi-Fi" system is put into operation, shopping malls extend business hours and other "humanization" means, let Beijing APM become Beijing fashion young people shopping, gathering, leisure, play a gathering place.

Developers are increasingly pressing for shopping centers.

According to the reporter's question, "many of the 50% of the mall's brands are empty, and there are many real estate developers doing shopping centers, whether it will bring great competition pressure". "Compared to a few years ago, the competition is getting bigger and bigger." Cai Zhiqiang emphasized that bundling is one of the solutions to this situation, but not every customer is willing to accept it. "When customers order the brand image of the mall and do not need to tie them up, they will naturally shop here," Cai Zhiqiang confidently said.

When it comes to the overall performance of last year, Cai Zhiqiang said, in 2009, the performance was very good. "We are not based on the performance, we are paying the rent mainly. We are basically the organization under the most basic market for each sale now, the integration is basically very small, as a whole because our passenger flow is increasing, and the customers are relatively stable. Last year was relatively stable. "

GAP, America's largest clothing retailer, enters China

After H&M, ZARA and other international clothing brands tasted the sweetness of expansion in China, GAP, the largest clothing retailer in the United States, finally came late. "It is expected that there will be four stores open at the same time before the end of this year, of which two are in Shanghai and two in Beijing." Yang Deming, President of GAP Greater China, said that the development of the target is still a big city such as Beijing and Shanghai. It is possible to choose Shenzhen, Guangzhou, Chongqing and Hangzhou in 2012.

It is understood that in order to better adapt to the Chinese market, GAP launched the "Gapu" this Chinese name. Although there were only four stores entering the Chinese market, the total area was about 1000 square meters. GAP Beijing flagship store is located at Beijing APM shopping mall on Wangfujing street. The storefront will include all product lines for men's wear, children's wear and baby wear. At the same time, GAP e-commerce website will also follow up.