Ipad And Apparel Cross Industry Marriage

Well, when the new wave

The law of low price under high profits

IPad although the minimum allocation price is $499 lower than previous analysts' expectations, according to the data provided by iSuppli, the profit margin of iPad can still reach more than 50%.

The iPad price of WiFi version 16GB, 32GB and 64GB is 499 US dollars, 599 US dollars and 699 US dollars respectively. The total cost of them is 229.35 US dollars, 257.65 US dollars and 258.85 US dollars respectively, and the other WiFi+3G capacity of 16GB, 32GB and 64GB sells for 629 US dollars, 729 dollars and 829 dollars respectively, and their total cost is 287.15 dollars, 317.85 dollars and 317.85 dollars respectively.

Prior to BroadPoint AmTech analyst Marshall also said that only the WiFi function, the basic iPad of 16GB, the cost of component procurement and assembly is $270.5, plus $20 after-sales service costs, apple earn 208.5 dollars per department.

The larger the storage capacity, the higher the gross profit margin.

The WiFi model of 32GB costs $316, sells for $599, and gross margin is 48%.

The 32GB model of 3G costs $332, sells for up to $729, and gross margin is as high as 55.1%.

IPad's predetermined price is already very destructive. High profit margins may provide more room for iPad price cuts.

The biggest challenge facing the decision makers of clothing enterprises is price competition, and trying to reduce the price and win a large number of orders is their common solution, especially the export-oriented clothing enterprises.

But trading is a competition of profits, not competition of quantity. Competition with price may temporarily achieve its purpose, but it is not a permanent solution.

The premise for enterprises to learn high profits and low prices like iPad is to have strict cost control mechanism and technology leading edge.

Expanding capabilities to increase competitiveness

Apple's every new product appearance will cause widespread controversy. After publication, apple often has different opinions. After listing, they often get favorable reviews. IPad also follows such an old road.

The sophisticated appearance and extreme experience make the potential rivals shudder.

Once a large market is occupied, iPad itself is not clear enough for product positioning, which may further increase its scope of attack in the market, and the potential impact of many potential competitors is probably the hottest ebook reader industry.

Fine interface, smooth touch screen, night reading function and search function are not available for most e-book readers at the moment, and once one or more of them are available, the price will rise a lot, which is just the advantage of iPad in e-book reading.

In addition to saving electricity and protecting our eyes, e-book terminals do not have many advantages at present.

IPad's color screen can see high-definition movies, play games, and see pictures. Any one of these functions is enough to keep the e-book reader out of reach.

According to the US pricing, insiders speculate that the minimum price of domestic licensed iPad should be around 4000 yuan, while the domestic high-end e-book reader price is between three thousand or four thousand yuan.

The e-book reader with single function does not have much advantage in price.

This gives clothing companies a new challenge, like apple can break through the clothing tradition of the cold function, the expansion of other functions, such as charging the mobile phone, autoluminescence...

The charm of cross industry marriage

"Welcome to the iPad version of Wired."

The famous Chris Anderson, editor in chief of the bestseller "long tail theory" and "free", wrote the exciting autograph welcome letter on the title page of the iPad version of Wired magazine.

He wrote: "ironically, as a magazine that opened the chronicle of digital revolution," wired "always arrives in your traditional way every month.

IPad is our dream opportunity. It has the visual impact of any paper through the interactive elements such as video and animation.

We will bring you our award-winning long narrative story in a richer reading environment.

IPad represents the magnificent experiment of the media in the future.

When wired magazine appears on newsstands every month, it will also meet you in this digital environment.

"On this tablet, the world is really connected."

Seeing such a stirring chapter, do you still spend 4.99 dollars on iPad to experience a grand future experiment opened by Wired? Besides, as a Chinese reader, you can't buy the most famous commercial science magazine in the newsstand, even at some foreign language bookstores, the price is at least 100 yuan.

Such cross industry marriage also occurs in the clothing industry, such as the well-known brand in the best-selling movie embedded advertising, but truly cross industry consumer marriage, there is no successful precedent in China.

How to base on the clothing industry to attract other industry brands and bundling with clothing may be a useful attempt to break the deadlock.