Footwear Enterprises Alliance Wholesale Shoe City Nuggets Online Shopping Market

Nowadays, more and more brands in the shoe and clothing market are interested in aligning with the Internet. The industry believes that this is a way of changing the shoes and clothing enterprises in China under the current marketing dilemma.

Subsequently, the reporter began a questionnaire survey on the market. The results showed that over 60% of shoes and clothing enterprises had switched to the network shopping mall.

The traditional way of promotion is expensive because of the high cost of putting in and moving millions or even tens of millions. Network promotion has the characteristics of fast speed, wide coverage, high interaction and experience. Good combination with traditional media has great impetus to the spread of corporate brand. Against this background, most shoe and clothing enterprises are more inclined to choose the means of network marketing because of their limited customer resources and insufficient financial and human resources for large-scale publicity and promotion.

With the "advertising bombing + image endorsement" style of hard communication marketing era is fading away, the traditional way of promotion began to become inappropriate today. The reason is that consumers have lost interest in such indoctrination advertisements. Therefore, if shoes and clothing enterprises want to re attract consumers' attention, they must change the channels and forms according to the habit of positioning consumption. In addition, online shopping is becoming more and more popular. It has touched many commercial nerves of shoes and clothing brands.

Like China shoe net wholesale shopping center on the line, won the attention of many shoe enterprises, according to the person in charge, online wholesale shopping mall on the line, there are many shoemaking enterprises to come to consult the conditions of the wholesale shopping mall, so that the cooperation between shoes and clothing brand and the network has moved one step forward. The importance of online wholesale to the brand communication of shoes and clothing has been highlighted instantly, which indicates that the shoe and clothing brand will launch an upsurge of "online wholesale".

It is understood that the online wholesale shopping mall of China shoes online provides a comprehensive platform for online trade services for footwear enterprises. In the form of online shops, we should fully integrate the rich resources of the domestic footwear industry's online and offline industry supply demand and value chain, and provide comprehensive business platforms such as online display, brand promotion, network marketing, trade matching matching and industry information service for footwear enterprises and traders. China shoe net wholesale column member network shops, set up the shoe industry wholesale purchase, procurement opportunities, business matching and other platforms; and has four professional databases, such as product database, business opportunity database, enterprise database, shoe graphics database, etc., which can provide comprehensive and professional Internet shop management, order management, network marketing, online consultation, e-commerce, online payment and other Internet solutions.

Nowadays, online shopping has hundreds of millions of people, online shopping has increasingly integrated into the mainstream consumer economy, and people's consumption patterns are also undergoing subtle changes. Under this background, China's shoe net timely displayed the online wholesale store, and opened up the upper and lower reaches of the footwear industry chain, drawing the outline of the online batch industry, ranging from brand dealers, distributors to the third party platform, and gradually showing the unique advantages of the new element of e-commerce.

There is no doubt that with the continuous penetration of shoes and clothing brand in the network wholesale market, the wholesale network platform is becoming the real leading role in the retail industry. The shoe clothing brand's conspiracy can win in the fierce struggle.