Fashion Buyer Profits Fashion Week?

Whenever the bustling fashion week comes to a close.

Looking back, there are a group of people who are different. They do not come to see the bustle or follow suit. These are the real buyers of the clothing market.

Buyer: About

If chasing fashion is human nature, the job of a buyer is to satisfy people's desire for fashion and fashion.

The special occupation of buyer has been born for more than half a century, but it is still a new thing in China.

Because at the forefront of fashion, buyers' vision is often regarded as a trend.

Professional fashion buyers will show up in Paris, New York, Milan and London every week for fashion week. Under the T stage, they will take pen and paper to make order records. They are all over Ginza and Dai Guan Shan in Tokyo, Hongkong's Tsim Sha Tsui and Tongluowan.

If you want to know what kind of products you can buy in the season, how to absorb pure fashion nutrition and not buy the wrong shirt, you should not listen to the buyers.

So as long as you buy new clothes every season, it has been swept into the fashion industry.

Buyers, though they are invisible, all the goods you see before you are chosen by them.

Those who think they are wearing a unique trend dress will not think that this is already a buyer who set it up for you a few seasons ago.

To some extent, buyers have decided the trend of the city.

Fashion Week: what keeps buyers away?

They smell the flowers and see the buyers who appear in this fashion week, but they are not so conspicuous. Even you will not notice them, because they have been drowned by the crowds of those fashion show shows. They even feel that they seem to be away from the show, away from those gorgeous clothes and away from their business.

What causes them to behave like this?

The reporter found some answers from a buyer.

The buyer told reporters directly: "fashion week has little meaning for them. More accurately, those shows can be regarded as a preview of the next season's trend and, to a large extent, to those media, those who learn professional fashion design, and those who have a preference for fashion, including us.

But we just look at it and will not order it.

The reporter was somewhat at a loss. To tell the truth, the reporter thought ahead of the answer. He even thought of the words that the buyers would tell me how to "harvest well".

Obviously, reporters have overestimated their imagination and do not yet have a discerning eye.

Before the fashion week, reporters interviewed several designers, one of them asked: "China International Fashion Week is ninth years. What other aspects do you think needs improvement?" a designer replied, "I think fashion week should shift the focus to fashion buyers, causing commercial concern."

In short, more business elements should be injected.

Reporters also hope that the next fashion week will be more close to clothing buyers, more commercial, and there will be scenes like the fashion week of foreign countries: T platform is full of fans buying clothes, they use their pens to keep records of the clothes they want to buy, and their eyes are full of passion and desire.

Although the flowers are full of flowers, buyers can't just watch them. What they value more is how to pick the honey that is more fragrant than the flowers. This is what they want most.