Sponsoring World Cup Shoemaker Sports Marketing Strategy Win Victory

According to Hongkong's Ta Kung Pao, everyone of the official suppliers and sponsors of the world cup has returned with great satisfaction.

Of the 12 teams sponsored by Adidas, 7 were among the top 16 teams, including champion Spain and second runner Germany.

Nike in the US is also celebrating, because Nike shoes are the winners in the final.

Puma, the third largest supplier of the world cup, also welcomed Puma's success.

Adidas said it has sold 1 million 200 thousand German jerseys far ahead of Argentina and South Africa.

Supplies for the Spanish team.

In addition, Adidas is also the official partner of the FIFA and the 12 national team.

Although Germany won only the second runner up, it did not win the second runner up.

Nike sponsored a total of 9 national teams.

Although the Nike sponsored Holland team was defeated at the foot of Adidas, Spain was also reluctant to play for the goal of winning the final of Nike sneakers. (Ennis was wearing Nike shoes at that time).

Nike spokesman said: "on the court, Nike shoes are more than other brands."

It is understood that Nike shoes accounted for 47% of the stadium, Adidas accounted for 32%.

Nike spokesman said: "this event is a great success for Nike."

He said sales of football related products in the first quarter of this year increased by 39% over the same period last year.

Puma, the third largest supplier of the world cup, also welcomed Puma's success.

Puma spokesman said: "we are very happy that the result of the world cup is very beneficial to us.

We not only established our third ranking in the football market, but also strengthened our strength.

A total of 7 national teams signed with Puma, including the semi-finals of Uruguay.

In a total of 64 events, the Puma brand took part in 26 games, and made a total appearance of 39 hours in front of the global audience.

Puma is also the number one sponsor of the African national football team, and Garner has entered the top eight to prove that "African football is now among the highest level," the spokesman said.

The sponsors' success is not just about shirts and shoes.

The Japanese electronics giant and the world football association official partner Sony Corp have also been successful.

A spokeswoman for SONY said: "not only is SONY unveiled as an official partner, but also because we first showed 3D images around the world, this has a positive impact on 3D TV sales, far higher than expected.

For SONY, such a grand event is also conducive to our music and video game activities.