The Image Of GUCCI Second Is "Forever Now".

Second image "

Founded in 1921, GUCCI is the world's largest luxury.

Supplement:

Gucci GUCCI fashion has always been famous for its high quality, luxury and sex appeal. It has become a rich consumer of upper class society with the brand image of "identity and wealth". It has always been appreciated by business people.

GUCCI is now the largest fashion group in Italy.

Fashion trends are changing rapidly. Since the mid 90s, there are few brands in the fashion world, but Gucci is definitely the most popular among them.

Gucci, like many brands, went back to the mainstream of the world after a period of low tide. In fact, the history of Gucci was very early. The founder of Guccio Gucci contacted gentry and celebrities in London in 1898, and was deeply fascinated by their noble taste.

Brand archives

Founder Guccio Gucci GUCCI Europe GUCCI founded Gucci in 1923.

Gucci group, located in Florence, is the largest fashion group in Italy today. Gucci also manages leather bags, leather shoes, watches, home accessories, pet products, scarves, neckties, belts, perfume and so on.

Brand LOGO

1. bamboo knob: GUCCI's bamboo bag is made from nature. All bamboo is imported from China and Vietnam. Natural materials and manual barbecue technology make it easy to fracture.

2. equestrian chain: in the early twentieth Century, Italy horses were the main means of pportation, so there were more people making harnesses, and GUCCI was the best among them.

The horse chain of horses is also the invention of GUCCI.

This famous detail design, apart from being beautiful, is also a memory for the past equestrian era.

GUCCI suede casual shoes with equestrian chains are already a model in the history of footwear. Even the American Metropolitan Museum has a pair of them.

3. the trademark logo printed with paired letters G and striking red and green as the symbol of GUCCI appear in CUCCI products such as briefcase, handbag, wallet and so on. This is also GUCCI's earliest classic LOGO design.

Brand price

The price of perfume is acceptable.

Costumes are expensive. Plain canvas shoes without 1500RMB.

2500RMB above leather

Others are from thousands to millions.

Brand story

From Italy's top leather store to the leading global fashion superbrand, from the saga of family disputes to the rise and fall of Tom Ford, the story of Gucci from cloud to valley and from valley to cloud is a legend.

Gucci founder Guccio Gucci was born in Florence in 1881 and worked as a porter at Savoy hotel in London.

In 1921, Guccio Gucci returned to her hometown of Florence, opened a store specializing in leather and harness. With the expansion of business, the new shop opened in Rome's famous Via Condotti.

At that time, due to the lack of leather raw materials due to the war, but Gucci was timely creative, mass production of cloth bags, popular.

In 1939, Gucci's four sons joined in succession, and Gucci was pformed from a personal career into a family business.

In 1953, the first overseas branch opened in the fifty-eighth avenue of Manhattan, New York, and Gucci also became an international brand.

What is more worth mentioning is that Gucci is the ancestor of today's product branding. In order to protect quality, Gucci printed the brand name on its own products, which is the first pioneering work in the history of world fashion.

Since its founding in 1921, Gucci has been walking in the aristocratic way, with a luxurious style and a tough manhood.

In 1947, the bamboo handbag of Gucci bamboo handlebars came out. Then, the classic double G logo with the initials abbreviation, canvas bags and related leather goods lined with red and green ribbons were also published. Gucci became the most commonly counterfeited goods in the world with LV.

Moccasin shoes with a horse's ring and Flower Scarf designed for Grace Kelly have won frequent acclaim. Wearing Gucci has represented a social status and symbol.

Gucci, a rapidly growing business, has not gone smoothly since its entry into the seven decade. It has been struggling to cope with the counterfeiting problem and the interests of the family.

In 1993, the third generation successor Maurizio sold Gucci, until the former CEO Domenico De Sole ushered Tom Ford as the design director.

Tom Ford once said, "when it comes to the history of Gucci, we must never skip the movie stars and party celebrities, and I want to create this nine decade of history."

In 1995, Tom Ford chose the famous model to display his sexy autumn fashion series designed for Gucci on the stage with a minimalist but incomparable image.

This show has been an unprecedented success, triggering the Gucci buying craze in the world. Ford has completely changed the gorgeous style of Gucci in the past, injecting sexy genes, making Gucci almost the sexiest brand today.

The farewell show of Gucci Tom Ford in autumn and winter of 2004, Milan, presented a toast to the audience with a whisky in her hand. The group was calm and natural, just like the image he laid for Gucci.

The development process of Gucci company

At the beginning of the last century, Italian Guio Gucci lived in London and Paris, and he became more and more aware of the taste of local fashion people.

When he returned to Florence in 1921, he opened a shop specializing in high-end luggage accessories and equestrian supplies, selling exquisite leather products made by the best local craftsmen and marking GUCCI (GUCCI) on them.

In just a few years, the store attracted a group of customers with backgrounds at home and abroad.

This great success prompted Guio Gucci to open his first branch in Rome in 1938.

After the end of World War II, due to the lack of raw materials, GUCCI designed a handbag with bamboo knob instead of leather handle in 1947, which is still a classic design.

By 50s, the red, green and red stripes from the horse's belly were used as accessories decoration patterns by GUCCI, thus becoming another logo design of the brand.

In 1953, GUCCI's brand reputation was in the ascendant.

This year, GUCCI Europe GUCCI died, and the company's New York branch opened in the same year. It marks GUCCI's attack on the global market.

In 60s, with the establishment of GUCCI London, Paris and Florida Palm Beach Branch, the Italy name brand, which represents fashion and taste, has gained a foothold in the world's most important market.

By the end of 60s, "GG" became GUCCI's brand logo.

In 1970, GUCCI's global expansion points to the Far East, and Hongkong and Tokyo have their own stores respectively.

In the early 80s, GUCCI's leadership was controlled by Maurizio GUCCI, but at that time, the internal disputes of GUCCI family affected the development of the company, and GUCCI's brand image began to decline.

In 1990, American Tom Ford joined GUCCI as the creative director of women's clothing.

His arrival heralded the beginning of GUCCI's revolutionary pformation.

In 1994, Tom Ford was appointed the creative director of GUCCI group. In March of next year, he launched the silk shirt, Ma Haimao jacket and velvet trousers that made her famous, creating a brand new image of modern, sexy and cool.

Tom Ford made great efforts to rectify GUCCI and pform the traditional brand into a new modern endorser, making GUCCI a fashion representative of the younger generation.

In the fashion of European and American luxury brand pformation in 90s, GUCCI is undoubtedly the most successful in redefining its position in the fashion industry.

From Gucci, GUCCI brand fashion has always been famous for its high quality, luxury and sexuality. It has become a wealthy consumer of upper class with the brand image of "identity and wealth". It has always been appreciated by business people.

GUCCI is now the largest fashion group in Italy.

Fashion trends are changing rapidly. Since the mid 90s, there are few brands in the fashion world, but Gucci is definitely the most popular among them.

Gucci, like many brands, went back to the mainstream of the world after a period of low tide. In fact, the history of Gucci was very early. The founder of Guccio Gucci contacted gentry and celebrities in London in 1898, and was deeply fascinated by their noble taste.

Brand archives

Founder Guccio Gucci GUCCI Europe GUCCI founded Gucci in 1923.

Gucci group, located in Florence, is the largest fashion group in Italy today. Gucci also manages leather bags, leather shoes, watches, home accessories, pet products, scarves, neckties, belts, perfume and so on.

Brand LOGO

1. bamboo knob: GUCCI's bamboo bag is made from nature. All bamboo is imported from China and Vietnam. Natural materials and manual barbecue technology make it easy to fracture.

2. equestrian chain: in the early twentieth Century, Italy horses were the main means of pportation, so there were more people making harnesses, and GUCCI was the best among them.

The horse chain of horses is also the invention of GUCCI.

This famous detail design, apart from being beautiful, is also a memory for the past equestrian era.

GUCCI suede casual shoes with equestrian chains are already a model in the history of footwear. Even the American Metropolitan Museum has a pair of them.

3. the trademark logo printed with paired letters G and striking red and green as the symbol of GUCCI appear in CUCCI products such as briefcase, handbag, wallet and so on. This is also GUCCI's earliest classic LOGO design.

Brand price

The price of perfume is acceptable.

Costumes are expensive. Plain canvas shoes without 1500RMB.

2500RMB above leather

Others are from thousands to millions.

Brand story

From Italy's top leather store to the leading global fashion superbrand, from the saga of family disputes to the rise and fall of Tom Ford, the story of Gucci from cloud to valley and from valley to cloud is a legend.

Gucci founder Guccio Gucci was born in Florence in 1881 and worked as a porter at Savoy hotel in London.

In 1921, Guccio Gucci returned to her hometown of Florence, opened a store specializing in leather and harness. With the expansion of business, the new shop opened in Rome's famous Via Condotti.

At that time, due to the lack of leather raw materials due to the war, but Gucci was timely creative, mass production of cloth bags, popular.

In 1939, Gucci's four sons joined in succession, and Gucci was pformed from a personal career into a family business.

In 1953, the first overseas branch opened in the fifty-eighth avenue of Manhattan, New York, and Gucci also became an international brand.

What is more worth mentioning is that Gucci is the ancestor of today's product branding. In order to protect quality, Gucci printed the brand name on its own products, which is the first pioneering work in the history of world fashion.

Since its founding in 1921, Gucci has been walking in the aristocratic way, with a luxurious style and a tough manhood.

In 1947, the bamboo handbag of Gucci bamboo handlebars came out. Then, the classic double G logo with the initials abbreviation, canvas bags and related leather goods lined with red and green ribbons were also published. Gucci became the most commonly counterfeited goods in the world with LV.

Moccasin shoes with a horse's ring and Flower Scarf designed for Grace Kelly have won frequent acclaim. Wearing Gucci has represented a social status and symbol.

Gucci, a rapidly growing business, has not gone smoothly since its entry into the seven decade. It has been struggling to cope with the counterfeiting problem and the interests of the family.

In 1993, the third generation successor Maurizio sold Gucci, until the former CEO Domenico De Sole ushered Tom Ford as the design director.

Tom Ford once said, "when it comes to the history of Gucci, we must never skip the movie stars and party celebrities, and I want to create this nine decade of history."

In 1995, Tom Ford chose the famous model to display his sexy autumn fashion series designed for Gucci on the stage with a minimalist but incomparable image.

This show has been an unprecedented success, triggering the Gucci buying craze in the world. Ford has completely changed the gorgeous style of Gucci in the past, injecting sexy genes, making Gucci almost the sexiest brand today.

The farewell show of Gucci Tom Ford in autumn and winter of 2004, Milan, presented a toast to the audience with a whisky in her hand. The group was calm and natural, just like the image he laid for Gucci.

The development process of Gucci company

At the beginning of the last century, Italian Guio Gucci lived in London and Paris, and he became more and more aware of the taste of local fashion people.

When he returned to Florence in 1921, he opened a shop specializing in high-end luggage accessories and equestrian supplies, selling exquisite leather products made by the best local craftsmen and marking GUCCI (GUCCI) on them.

In just a few years, the store attracted a group of customers with backgrounds at home and abroad.

This great success prompted Guio Gucci to open his first branch in Rome in 1938.

After the end of World War II, due to the lack of raw materials, GUCCI designed a handbag with bamboo knob instead of leather handle in 1947, which is still a classic design.

By 50s, the red, green and red stripes from the horse's belly were used as accessories decoration patterns by GUCCI, thus becoming another logo design of the brand.

In 1953, GUCCI's brand reputation was in the ascendant.

This year, GUCCI Europe GUCCI died, and the company's New York branch opened in the same year. It marks GUCCI's attack on the global market.

In 60s, with the establishment of GUCCI London, Paris and Florida Palm Beach Branch, the Italy name brand, which represents fashion and taste, has gained a foothold in the world's most important market.

By the end of 60s, "GG" became GUCCI's brand logo.

In 1970, GUCCI's global expansion points to the Far East, and Hongkong and Tokyo have their own stores respectively.

In the early 80s, GUCCI's leadership was controlled by Maurizio GUCCI, but at that time, the internal disputes of GUCCI family affected the development of the company, and GUCCI's brand image began to decline.

In 1990, American Tom Ford joined GUCCI as the creative director of women's clothing.

His arrival heralded the beginning of GUCCI's revolutionary pformation.

In 1994, Tom Ford was appointed the creative director of GUCCI group. In March of next year, he launched the silk shirt, Ma Haimao jacket and velvet trousers that made her famous, creating a brand new image of modern, sexy and cool.

Tom Ford made great efforts to rectify GUCCI and pform the traditional brand into a new modern endorser, making GUCCI a fashion representative of the younger generation.

In the fashion of European and American luxury brand pformation in 90s, GUCCI is undoubtedly the most successful in redefining its position in the fashion industry.

Since 1994, GUCCI has been the most influential super heavy fashion brand in the world.

At the same time, it gradually began to turn the classic brand of France's Saint Laurent into a member of GUCCI group.

In 1997, GUCCI bought Severin Montres, a Swiss famous watch factory that has been working for 23 years, thus completely controlling its watch business.

In 1998, GUCCI was named "European enterprise" by the European Business News Alliance for its good strategic vision, management and financial operation.

In 1999, GUCCI formed a strategic alliance with retailers in Paris spring to pform itself from a single brand to a multi brand super fashion kingdom, thus becoming the largest fashion group in Italy.

Today, GUCCI stores are all over the world, involving clothing, leather goods, accessories, perfume and other products, and are highly sought after by fashion people all over the world.

Since 1994, GUCCI has been the most influential super heavy fashion brand in the world.

At the same time, it gradually began to turn the classic brand of France's Saint Laurent into a member of GUCCI group.

In 1997, GUCCI bought Severin Montres, a Swiss famous watch factory that has been working for 23 years, thus completely controlling its watch business.

In 1998, GUCCI was named "European enterprise" by the European Business News Alliance for its good strategic vision, management and financial operation.

In 1999, GUCCI formed a strategic alliance with retailers in Paris spring to pform itself from a single brand to a multi brand super fashion kingdom, thus becoming the largest fashion group in Italy.

Today, GUCCI stores are all over the world, involving clothing, leather goods, accessories, perfume and other products, and are highly sought after by fashion people all over the world.